Remove Marketplace as a Service Remove Product Marketing Remove SaaS Payments
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From Appcues to Userpilot: How Liv-ex Found an All-In-One Product Growth Tool

User Pilot

Liv-ex is a London-based marketplace for the wine trade. It gives wine merchants and producers real-time wine transaction prices and exclusive market data and insights. They get access to £100m wine trading opportunities, a reliable payments system, storage facilities, and transportation services. Let’s dive in.

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How to Build a Conversion Path: Step-by-Step Process

User Pilot

Wondering how to build a conversion path for your SaaS product or e-commerce site? TL;DR A conversion path is a step-by-step process that guides prospects. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Is it booking the product demo?

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. So the first question is what made SaaS so successful. Customers love SaaS products and tools because it simply works. Why do developers love SaaS products?

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

There are many ways to classify SaaS companies, but differentiating companies based upon who their customers are presents the best approach for measuring performance and driving success for SaaS businesses. SMM SaaS Company Overview & Market Dynamics. SMM SaaS Company Overview & Market Dynamics.

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Top 4 SaaS Valuation Metrics at Different Growth Stages

OPEXEngine

We’ve talked to dozens of our SaaS customers, as well as investors to learn more about what is happening with these key metrics. SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace.

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How pricing strategy helps shape your entire business model

Intercom, Inc.

The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model. The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base.

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Sequencing Business Models: So You Want To Be A Platform?

Casey Accidental

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.