Casey Accidental

OCTOBER 18, 2021

In the Reforge Product Strategy course, we teach that there are four different types of product work : Feature development: adding new things to the product that improve value proposition e.g. Uber’s Split Fare. Product/market fit expansion: adding totally new products that create new value propositions e.g. Uber Eats.

Technical Advisors 140

Technical Advisors Technical Review Scale Marketplace as a Service 140

SaaStr

MARCH 19, 2019

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. I run platform marketing at Slack. Vicki Lin : Great. Thank you Ceci.

Payments 129

Payments Scale Scaling Revenue 129

SaaStr

APRIL 30, 2022

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. Customer acquisition.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

Hitenism

DECEMBER 26, 2016

That’s because the people who are working in the SaaS industry or investing in these businesses are sharing much more of the details about all aspects of growing and scaling a SaaS business. You were able to grow for longer before you really had to have a product people love. Andy Raskin , The Greatest Sales Deck I’ve Ever Seen.

Scale 152

Scale SaaS Marketplace as a Service SMB 152

Sales Enablement, SaaS and Growth

MARCH 23, 2020

One of the biggest challenges businesses face when they grow is scaling effective , autonomous and quick decision-making. Google, Apple and HubSpot are just three examples of industry-leading companies which use mental models to aid quick decision-making. Again, it was an easy to use model which scaled effective decision-making.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

SaaStr

JULY 11, 2019

It may seem like a simple decision, but there is a lot of complexity in a two-sided marketplace where people are expecting to get paid. We used this this iterative testing across many other examples in the product. The marketplace was doing well. We were growing, but there was still a lot of friction in the product.

Scale 154

Scale Marketplace as a Service Sales Recruiting Scaling 154

Intercom, Inc.

APRIL 18, 2019

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. Prospective customers have to be educated. This is episode six of Scale , a brand new podcast series on moving from startup to scale up.

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112

Casey Accidental

OCTOBER 24, 2022

Eventbrite was historically a 50% sales and 50% self-service business. So, as we decided to take a bet on building an intuitive, self-service experience instead of masking user experience issues with human support, we really had to confront Belsky’s product lifecycle for the first time. Sounds expensive.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

SaaStr

JUNE 10, 2021

Marten Mickos: We heard here that the cloud business has a combined market cap already of over a trillion dollars. So the whole world of software as a service and cloud has just exploded and will continue to grow enormously. And if we look at the specifics of the word SaaS, software as a service.

Outsourcing Services 162

Outsourcing Services Marketplace as a Service Outsourced Development Scale 162

User Pilot

NOVEMBER 2, 2022

It increases the product’s economic value, meaning the company can charge a premium price that’s higher than the production cost. When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits.

Scale 98

Scale SaaS Marketplace as a Service Social Media 98

Intercom, Inc.

JANUARY 16, 2020

Andrey explains why embracing the professional services sector in a unique way has paid dividends. So we decided not to build everything ourselves but to make sure that people can build and extend our product and also we’re not just thinking about a developer platform. Embracing professional services as a distribution channel.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and .

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

OpenView Labs

APRIL 13, 2020

In the last decade, a few major things have happened: Emergence of new platforms with incredible scale (from Facebook to TikTok). Integration of the marketing and product tech stacks. New approaches to user-centric marketing and product. How users find product value and how quickly they find it.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

OpenView Labs

SEPTEMBER 10, 2020

Enterprise sales is not a simple switch to make from SMB sales—it’s a completely different beast. I recently caught up with a founder I talked to last year who didn’t have the time (or desire) to deal with sales and wanted to hire someone to ‘”validate the market” for him. Let me be clear.

Sales Hiring 74

Sales Hiring Enterprise Scale Startup 74

Unbounce

SEPTEMBER 16, 2021

That way, even when your prospects are considering alternatives—you can still be top of mind. Retargeting ads allow you to finish the job and turn prospects into leads. However, knowing what role you want it to play in your marketing strategy can be the difference between dollars gained and dollars wasted.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

User Pilot

JULY 23, 2024

The product development life cycle can take anything from a few weeks to a few years, depending on several factors, including the product’s complexity, size, and industry. A product development team is usually made up of the product manager , project manager, product designer , developer, marketing team , and sales team.

Development 109

Development SaaS Marketplace as a Service Scale 109

User Pilot

AUGUST 14, 2024

Product-led companies emphasize the product’s value as the main driver of growth. In contrast, traditional sales-led businesses rely more heavily on aggressive product marketing and inorganic growth efforts. This leads to faster market launches and higher adoption rates as well.

Scale 105

Scale User Experience Acquisition Technical Review 105

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” It starts with self service.

Payment Methods 147

Payment Methods Marketing Payments SaaS Payments 147

OPEXEngine

FEBRUARY 22, 2022

An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Sales Hacker

APRIL 16, 2018

On this episode of the Sales Hacker podcast, we talk with Jess Hun t , Head of Global Marketing, Sales & Strategy for Axiom about creating a revenue model. How to develop a sophisticated sales recruiting engine. Subscribe to the Sales Hacker Podcast. 3) A career in sales and marketing [3:30].

VP of Engineering 75

VP of Engineering Revenue Scale Sales Recruiting 75

SaaSOptics

MAY 19, 2022

For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. How are prospects going to move through the buyer’s journey? . What role will marketing play in the acquisition process? .

Acquisition 59

Acquisition Scale Strategy Software Review 59

OPEXEngine

MARCH 9, 2021

Instead of taking a reckless approach, it’s critical to make sure you have some key building blocks in place before going to market. It’s not just about delivering a superior product to the marketplace; rather, several stars must align,” he says. This clarity puts you on the path to product-market fit.

Scale 52

Scale Sales Hiring Marketplace as a Service Underperforming Technical Team 52

Chargify

AUGUST 17, 2017

Sales exploded, and if you’d picked up a big enough chunk of stock when the company went public, you’d never have to work again.”. billion losing streak that has erased 84% of Sears’ market value.”. At least at some small scale. Even if it’s more a marketing game than a technology differentiation.

Scale 53

Scale Sales Hiring Artificial Intelligence SaaS 53

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

Chart Mogul

SEPTEMBER 15, 2023

You can think of Horizontal SaaS as broad-based tech that is industry agnostic; a sales person at a Cybersecurity company can use HubSpot the same way a sales person at a Health Supplements company might use it. Here is a comprehensive list of SaaS blogs that goes through the most common metrics and terms.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

User Pilot

SEPTEMBER 4, 2023

The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. The Significance of the Blue Ocean Strategy In an increasingly crowded marketplace, the blue ocean strategy offers companies the opportunity to break out of hypercompetitive red oceans. Corrective actions can address any gaps.

Strategy 90

Strategy Technical Review Business Innovation 90

User Pilot

MAY 21, 2024

Customer churn in SaaS is the rate at which customers stop using a service within a set timeframe. Churn reflects user engagement with a product , the value they find in it, and the effectiveness of retention efforts. It’s a key metric for assessing customer satisfaction and retention.

Churn 52

Churn Retention Software Review Metrics 52

Sales Hacker

JANUARY 12, 2021

Subscribe to the Sales Hacker Podcast. Productivity: The growth pillar you should always manage [14:41]. What’s your sales organization’s biggest challenge right now? See how you can put your sales teams in the best position to win now at revenuegrid.com/saleshacker. Welcome to the Sales Hacker podcast.

Technical Review 68

Technical Review VP of Engineering Sales Hiring Scale 68

Point Nine Land

APRIL 21, 2021

Since then, I have been leading Uberall product team, which we’ve scaled from 3 people to 12 people over the past 5 years. There are many posts out there explaining how startup co-founders should “land the first sales, then hire the first 2 sales and when to hire a VP sales”. In SaaS vs. marketplaces?

Sales Hiring 52

Sales Hiring Startup Scale Software Review 52

User Pilot

APRIL 25, 2024

Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making. A key aspect of market research is analyzing customer attitudes and usage.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

User Pilot

SEPTEMBER 4, 2023

The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. The Significance of the Blue Ocean Strategy In an increasingly crowded marketplace, the blue ocean strategy offers companies the opportunity to break out of hypercompetitive red oceans. Corrective actions can address any gaps.

Strategy 52

Strategy Technical Review Business Innovation 52

SaaStr

JULY 9, 2019

Join Anish Shivdasani, CEO of Giraffe, as he provides unique African experiences learned from scaling to 1M users. Now, unfortunately there are a lot of constraints in Africa, major constraints when you’re talking about setting up and scaling a startup. Well, you have to build a direct sales force. FULL TRANSCRIPT BELOW.

Scale 223

Scale Sales Recruiting Scaling SaaS Payments 223

SaaStr

JUNE 10, 2020

Second, product market fit. Product market fit matters more than ever and technology is what’s going to get us out of this, the understanding of data and getting the insights and how fast we move in tech. And he said, “Product and engineering are going to build this weekend. Meagen, sales.

Travel 236

Travel Scale Marketing Outsourcing Services 236

SmartKarrot

MAY 13, 2021

Lead and scale a team of high-performing Customer Success Managers. Work collaboratively across departments to ensure customers are aware of all LeagueApps programs and services beyond the core platform. Clearly communicate customer feedback and trends to key stakeholders in Product, Marketing and Tech.

Customer Success 10

Customer Success Technical Review Marketplace as a Service Scale 10

SmartKarrot

AUGUST 5, 2021

In recent years, Product Operations roles have evolved to include: Operations, Technical Ownership, Product Strategy, Project Management, Customer Success , and Professional Services. Products can be software, hardware, or even services. Product Management Vs Product Operations Vs Product Marketing.

Scale 10

Scale Marketplace as a Service Product Marketing Software Development 10

SaaStr

JULY 22, 2020

At the time, there may be four or five other firms doing this same strategy of investing somewhere between $500,000 and $2 million into companies that were just getting started we would call it pre product market fit. But we think of it as being sort of CO conspirators with the founders pre-product market fit.

Venture Capital 283

Venture Capital Travel Investment Marketplace as a Service 283

Casey Accidental

NOVEMBER 13, 2019

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. If not, they usually charge some sort of lead generation fee to the supplier.

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106