SaaStr

APRIL 30, 2022

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. Five percent is okay.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

Intercom, Inc.

JANUARY 16, 2020

Andrey explains why embracing the professional services sector in a unique way has paid dividends. So we decided not to build everything ourselves but to make sure that people can build and extend our product and also we’re not just thinking about a developer platform. Embracing professional services as a distribution channel.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

Sales Hacker

FEBRUARY 7, 2018

What is new in today’s B2B software world is that products sold against an OpEx (SaaS) model experience an exponential growth due to a variety of factors; An increase in Online Spend – B2B customers are increasing their online spend. Previously they may have only spent $1,000 when buying a SaaS service online.

Scale 101

Scale Growth Hacking Scaling Sales Hiring 101

User Pilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Benefits of good product positioning. Positioning statements.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Software Review Marketplace as a Service 98

User Pilot

MAY 21, 2024

Customer churn in SaaS is the rate at which customers stop using a service within a set timeframe. Churn reflects user engagement with a product , the value they find in it, and the effectiveness of retention efforts. It’s a key metric for assessing customer satisfaction and retention. or expressed as a percentage: 10%.

Churn 52

Churn Retention Software Review Metrics 52

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and .

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

User Pilot

OCTOBER 31, 2022

Another impressive dimension of Userpilot’s software is event tracking and feature tagging. Userpilot is a powerful product adoption platform that enables you to quickly build personalized, flexible, contextually relevant in-app experiences targeted to different user segments – all without writing a line of code.

Onboarding 98

Onboarding Software Review Marketplace as a Service Underperforming Technical Team 98

User Pilot

MARCH 29, 2024

Userpilot uses content marketing to increase brand awareness. Tableau builds trust with potential customers on software review platforms. Starbucks leveraged influencer marketing to promote its “Sparkle Shop”. Digital marketing : Target potential customers online by attracting them to your online marketplace or website.

Branding 105

Branding Social Media Advertising Technical Review 105

User Pilot

AUGUST 21, 2024

Improved personalization Many companies struggle to deliver targeted product marketing messages. The initial investment to build your own solution may seem expensive, but it will lead to long-term cost savings because you can improve your ROI on marketing campaigns and product development. How, you ask?

Data 105

Data Social Media Interviewing User Experience 105

OpenView Labs

APRIL 13, 2020

If there is a strong viral component to your product, perhaps a more product-focused growth strategy is in order, and your Marketing team can support the Product team in driving that viral growth through messaging, email, etc. Are there marketplace dynamics? And how does that look by channel, campaign, etc.?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Sales Hacker

MAY 12, 2021

Software tools are constantly improving their platforms with new features, new product lines and new uses cases. Develop your objective or call to action, work with your product marketing team, and then A/B test your talk tracks at different levels. Are talk tracks just a fancy new tech take on sales scripts?

Sales Enablement 106

Sales Enablement Sales Outsourced Development Technical Review 106

User Pilot

SEPTEMBER 4, 2023

However, many firms fail at successful implementation due to common pitfalls. Blue ocean strategy is especially relevant today as many industries are seeing declining profits and growth due to commoditization and saturation. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete.

Strategy 90

Strategy Technical Review Business Innovation 90

SaaSOptics

MAY 19, 2022

To find qualified prospects, you’ll need a thorough understanding of your target market. The answer lies in your product or service’s value proposition. Review closed/won deals in your CRM. Which marketing channels did prospects engage with before becoming a customer? Review your pricing strategy.

Acquisition 59

Acquisition Scale Strategy Software Review 59

OPEXEngine

FEBRUARY 22, 2022

Customers of these SaaS companies also referred to as “Small and Medium Businesses” or SMBs, need the same software solutions as Enterprise companies but have resource constraints that prevent them from using the top SaaS vendors. The most common strategies are Direct Sales, Inside Sales, eCommerce Marketplaces, and Partnerships.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

User Pilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). build in-app experiences that increase product adoption and retention without coding). 1, so I click on the link to get to the marketplace. The search results page features numerous products.

SaaS Payments 104

SaaS Payments Payment Services Payment Methods Payment Solutions 104

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

SaaStr

MARCH 19, 2019

On one half of it you have product market fit and on the other half you have partners and ideally developers integrating in order to reach your users. The platform flywheel, the basics of it are you have a product that suddenly has market fit, you have customers who are joining that product.

Payments 126

Payments Scale Scaling Revenue 126

Valuize Consulting

SEPTEMBER 30, 2024

Understanding the three levels of a productcore, actual, and augmentedis crucial for marketers, sales teams, and product planners aiming to create a compelling value proposition. It’s the essence of what the product or service deliversbeyond the physical item itself.

Customer Success 52

Customer Success Strategy Azure Technical Review 52

Valuize Consulting

SEPTEMBER 30, 2024

Understanding the three levels of a product—core, actual, and augmented—is crucial for marketers, sales teams, and product planners aiming to create a compelling value proposition. It’s the essence of what the product or service delivers—beyond the physical item itself.

Customer Success 52

Customer Success Strategy Azure Technical Review 52

User Pilot

APRIL 25, 2024

Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

User Pilot

SEPTEMBER 4, 2023

However, many firms fail at successful implementation due to common pitfalls. Blue ocean strategy is especially relevant today as many industries are seeing declining profits and growth due to commoditization and saturation. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete.

Strategy 52

Strategy Technical Review Business Innovation 52

Chart Mogul

SEPTEMBER 15, 2023

You might want to review the 101 section above before diving in. No Wait, of Course That Is the Single Most Important SaaS Metric by Jason Cohen, A Smart Bear The purpose of a metric is to be a tool in service of your goals, timeline, size, circumstance, even philosophy, not as a master you are thoughtlessly obligated to obey.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

Point Nine Land

APRIL 21, 2021

Just like your first sales are being done by one of the co-founders, the first product concepts are being done by one of the co-founders. And they are probably doing that among other things: leading the engineering team, coding, hiring, selling, fundraising,…So PM isn’t their full-time job. In SaaS vs. marketplaces?

Sales Hiring 52

Sales Hiring Startup Scale Software Review 52

SmartKarrot

MAY 13, 2021

Work collaboratively across departments to ensure customers are aware of all LeagueApps programs and services beyond the core platform. Clearly communicate customer feedback and trends to key stakeholders in Product, Marketing and Tech. Manage customer relationships and become the trusted advisor for the customer.

Customer Success 10

Customer Success Technical Review Marketplace as a Service Scale 10

Casey Accidental

NOVEMBER 13, 2019

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. I’ve helped their business, but they’re asking for help driving more customers.

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

SaaStr

JUNE 10, 2020

We’re looking at everything we do from software to people. We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount. Second, product market fit. And that of course affected everything we were doing in marketing.

Travel 227

Travel Scale Marketing Outsourcing Services 227

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. Different visions for different products. What’s your differentiator?

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

SaaStr

MAY 15, 2020

Listen to the start of the episode for a promo code to our upcoming events! I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. We don’t need to have them posted, we don’t need to have them, really, reviewed, they are so woven into our brand.

Sales Hiring 252

Sales Hiring Scale Technical Review Outsourcing Services 252

SaaStr

JULY 30, 2019

Weiping leads the engineering team as the top software architect for Salesforce Service Einstein, the company’s customer service AI platform. Weiping Peng | Software Architect @ Salesforce. Weiping Peng | Software Architect @ Salesforce. You cannot single handed reviewed everything yourself.

Engineering 150

Engineering Part-Time VPE Technical Review Fractional VPE 150

Andreessen Horowitz

APRIL 9, 2024

A great way to look at this is through the lens of buyer psychology and the way that products and services get procured in the modern market. People are not buying technology products and services in isolation anymore. And in an increasing number of cases, marketers as well. It was a super exciting era.

Scale 118

Scale Technical Review Sales Hiring AI 118

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. Due to his success, Ryan has been named to Forbes’ List of World’s Most Influential CMOs. Pssst Loving our podcast content?

Sales Hiring 139

Sales Hiring Sales Recruiting Scale Software Review 139

SaaStr

FEBRUARY 7, 2020

Listen to the start of the episode for a promo code to our upcoming events! Early stage, there’s going to be demand risk and product market fit risk, but later the risk is about the ability to scale. What do we think will happen when there’s a conflict around direction of product? Loving our podcast content?

Scale 208

Scale Underperforming Technical Team Investment Sales Hiring 208

SaaStr

APRIL 3, 2019

The biggest companies on earth spend billions of dollars on this service no one’s ever heard of called freight forwarding and they all hate their vendors. So we never should have even been a, we’re in multi sided marketplace. So we have this enormous market. And the reality is we’re in a service business.

Scale 100

Scale Sales Hiring Systems Review Marketplace as a Service 100

Intercom, Inc.

FEBRUARY 21, 2019

com’s CMO Ryan Bonnici believes software purchasing will continue to evolve into a more authentic selling and buying experience. com as its head marketing guy in late 2017, having known that he wanted to be a CMO since the age of 10. Building your business on software. Ryan joined G2.com Short on time? Ryan: Sure.

Education 123

Education Sales Hiring Software Review Sales Recruiting 123

SaaStr

AUGUST 7, 2021

Sara Hicks, VP of Product, Commerce @ Mailchimp. Devon Rutherford, Managed Services Program Manager & Pre-Sales Manager @ Leaseweb. Mariela Towers, Head of Marketing @ BEE. Matteo De Renzi, Global Marketplace MD @ GT Gettaxi (Gett). Brittany Skoda, Global Head of Software Banking @ Morgan Stanley.

VP of Engineering 271

VP of Engineering Technical Cofounder CTO Coach CTO Hire 271