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Selling Sales Enablement as a Service

Sales Enablement, SaaS and Growth

While my attention is laser focussed on helping our sales organisation hit quota, lately I’ve been thinking about how HubSpot’s partner marketing and sales agencies, of which there are more than 3,400 can sell sales enablement as a monthly recurring service. That’s where sales enablement comes in. That’s where sales enablement comes in.

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Vertical SaaS vs Horizontal SaaS: 8 Differences and Similarities

Stax

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. Horizontal SaaS refers to general-purpose software solutions that are applicable across industries and attract a diverse user base.

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How to Run Holiday Promotions for Service-Based Businesses

Neil Patel

Whether you’re a product or service-based business, it’s never too early to start planning your holiday promotions. Do you really need a seasonal promotion if you sell services, though? In fact, the run-up to the holidays is a perfect time for any service-based business to find customers and start the new year on a profitable note.

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

User Pilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning is a process that aims at determining how the service or product is situated on the market and why it is superior to those of your competitors. What is product positioning?

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Best Competitor Research Tools to Spy on the Competition

Neil Patel

Spying on your competitors can strengthen your position in the marketplace, but not without having three crucial factors in play: First, what are you looking for? Instantly, you can see a snapshot of your competitor’s current domain authority, referring domains, and backlinks. What are the right tools to get this information?

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Sales Development and Prospecting. The Sales Development Playbook. The 5 Dysfunctions of a Team. Here are the best books on selling (and related disciplines) that can help you hit your goals and develop your career. This one happens to be the one I’ve referred to the most. Selling to Big Companies. Top of Mind.

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