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Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. Many start by following self-service distribution models as a route to market, which have served as the de facto standard for helping cloud businesses grow. Navigating the channel.
especially for SMB SaaS startups. These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. These partners resell your product and benefit from offering ongoing services, usually on a retainer basis. Your partners act as an outsourcedsales and marketing team. Reduced Cost.
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