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Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. And if you also look at the platform as a service category, that’s also an additional $50 billion of spend, and that’s typically with those same vendors.

Scale 259
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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. One of the most interesting examples is Microsoft’s Office 365 SMB business. It’s the most successful SMB SaaS acquisition channel ever built. by Thomas Hansen.

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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

A great customer success team will help you to better understand your customer’s needs, identify what “success” means to them, and in turn, help your customers realize the value of your services, creating a more successful outcome for both their team and yours. Of course, we always excelled in SMB at Slack as well. What do I love?'”

Scale 177
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Software-led payments: What’s on the horizon for platforms in 2025? | Episode 46

Payrix

However, he cautioned that regulatory trends often swing back, urging businesses to focus on sustainable strategies. However, companies must look beyond basic payment integration to evolve into platforms offering comprehensive services. Matt stressed that businesses not incorporating AI into their strategies risk falling behind.

Payments 130
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23 Low Budget Online Marketing Strategies for Small Businesses

Neil Patel

I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. It’s a great marketing strategy for building trust. Freelance platforms like Fiverr are underrated resources for marketing your business services. Host Your Video Content on YouTube.

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The Best SaaS Articles of 2016 From Around the Web

Hitenism

SMB-focused companies often find growth by going upmarket. In 2017, companies will find success by getting back to basics and focusing on the “service” part of Software as a Service. In a self-service SaaS, you rely on customer success drip emails to generate your upgrade revenue. Sales has become a saturated channel.

Scale 152
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“7 Tips and Tricks to having happy customers at Scale” New Relic EVP, Roger Scott (Video + Transcript)

SaaStr

We are the world’s most complete and comprehensive instrumentation platform on the marketplace today, that is cloud-based, that is SaaS-based. We started out in the commercial SMB mid-market space. And I think it’s especially true of SaaS companies, when you start to think about the fact that everything is a service.

Scale 234