Point Nine Land

MARCH 10, 2020

A strategic analysis after evaluating multiple service marketplaces Over the past few years, I’ve come across a huge number of service (or labor) marketplaces: the countless Uber for X companies, the marketplaces for lawyers, therapists, cleaners, architects, construction workers; you name it. Sounds complicated?

Marketplace as a Service 59

Marketplace as a Service Strategy B2C Systems Review 59

Intercom, Inc.

FEBRUARY 6, 2020

It might be the same core product, but it’s a completely different strategy. Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

Casey Accidental

OCTOBER 20, 2020

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

Marketplace as a Service 141

Marketplace as a Service Business Model SaaS Payments Payments 141

Neil Patel

APRIL 14, 2021

What Is LinkedIn Marketplace? Given this new dependency on freelance laborers, it makes sense that LinkedIn, the most successful professional social networking site, would set its sights on creating a marketplace that allows freelancers to connect with companies searching for contract talent. How Does LinkedIn Marketplace Work?

Marketplace as a Service 144

Marketplace as a Service Payment Methods Payments Social Media 144

Neil Patel

NOVEMBER 16, 2020

The Walmart Marketplace is among the fastest-growing e-commerce stores out there, so if you’re looking for an Amazon alternative, it’s a serious contender. But how do you make the most of Walmart Marketplace ? What is Walmart Marketplace? Why Should I Sell on Walmart Marketplace? It’s all about moving with the times.

Marketplace as a Service 145

Marketplace as a Service Payment Methods Merchant Services Payment Services 145

Neil Patel

APRIL 13, 2021

Influencer marketplaces can help you do just that, so let me show you how they work. Why You Should Use Influencers in Your Marketing Strategy. Let’s explore the mysteries of the influencer marketplace. Influencer marketplaces: These marketplaces help you match with various influencers in your niche.

Marketplace as a Service 124

Marketplace as a Service Engagement Social Media Sales Hiring 124

Chargebee

SEPTEMBER 10, 2024

In the bustling marketplace, setting the right price for your product or service can feel like navigating through a dense fog. However, understanding the importance of pricing strategies in marketing is akin to having a compass that guides you towards business success.

Pricing 52

Pricing Strategy Marketplace as a Service Marketing 52

Casey Accidental

NOVEMBER 13, 2019

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. The Weak Transition to Marketplace Arguments. So goes the story.

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Before we look at specific advertising strategies for the fitness industry, let’s break down the main challenges you’ll face in this niche. There’s a Ton of Competition.

Advertising 141

Advertising Strategy Social Media Marketplace as a Service 141

User Pilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy. Not sure where to begin?

Development 81

Development Strategy Market Research Innovation 81

SaaStr

JANUARY 25, 2024

It’s not the biggest one but we’re very proud of our investment in BuildingConnected, a SaaS plus marketplace company that sold to Autodesk. We were very early in developing a thesis around SaaS-enabled marketplaces and BC was a construction tech investment that came in via cold inbound and was started by first time founders.

Marketplace as a Service 222

Marketplace as a Service Venture Capital Entertainment Construction 222

SaaStr

MARCH 31, 2022

What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. And if you also look at the platform as a service category, that’s also an additional $50 billion of spend, and that’s typically with those same vendors.

Scale 191

Scale Marketplace as a Service Cloud SaaS Payments 191

Payrix

FEBRUARY 21, 2024

To start the series, Ian and his guest Andy Meadows, Head of Partner Success Management for Payrix, dive into the topic of resourcing and what you need to consider when it comes to selling payments, boarding and underwriting, service and support, and development and tech. Now, we’ve not hit on the backend service and support piece.

Payments 100

Payments Merchant Services Embedded Payments Payment Services 100

Stax

JANUARY 8, 2024

As such, PayFacs need to equip themselves with an effective risk management strategy that helps them continuously monitor risks and employ appropriate risk responses if needed. PayFacs need to equip themselves with an effective risk management strategy that helps them continuously monitor risks and employ appropriate risk responses if needed.

Merchant Services 88

Merchant Services Payfac Payment Services SaaS Payments 88

SaaStr

MARCH 17, 2023

Should you purchase through a third-party marketplace? Do you need extra services that a Value-Added Reseller can provide? Now, they’re service providers bringing SaaS into their portfolio of products and services to serve their customers better. The VARs of old are no longer — the ones who just implement software.

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Marketplace as a Service Software Review Technical Review Azure 192

FastSpring

FEBRUARY 15, 2024

Steep fees from platforms like the Apple App Store and Google Play can understandably cause game developers and app creators to look beyond the convenience and ubiquity of traditional app marketplaces, but restrictions from the platform providers have made it difficult. App stores also make it easy for app developers to distribute their apps.

Payment Methods 124

Payment Methods Payment Solutions Merchant Services Payment Services 124

Intercom, Inc.

OCTOBER 16, 2019

No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business. It’s all too easy to make the mistake of adopting a pricing model that is ill-suited to other aspects of your company, such as the go-to-market strategy or sales strategy.

Business Model 195

Business Model Scale Pricing Payment Methods 195

OpenView Labs

DECEMBER 15, 2020

Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .

Marketplace as a Service 52

Marketplace as a Service Cloud Scale B2B 52

FastSpring

JULY 26, 2024

With so many marketing channels to manage to promote your game, combined with the complexity of monetizing your games on multiple platforms, in PC marketplaces, or even D2C via your own webshop, your head might be spinning keeping up with where to focus your efforts. Key strategies for interpreting your KPI over time. Listen now!

Development 133

Development Strategy Marketing Forecasting 133

Neil Patel

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. Let’s find out if you should try this strategy yourself. According to Tap Influence, there are four main ways to find influencers: searching manually, using databases, tapping networks, or exploring marketplaces.

Strategy 121

Strategy Marketing Marketplace as a Service Social Media 121

Buffer Resources

OCTOBER 19, 2023

I had spent the previous 15 years running my own local lawn care company, and I knew from experience both how difficult it was for a homeowner to get a reliable lawn mowing service and how challenging it was to make a living mowing yards. I felt a technology platform could solve this problem for both sides of the marketplace.

Strategy 119

Strategy Marketplace as a Service Social Media Investment 119

Valuize Consulting

SEPTEMBER 30, 2024

While the core product addresses the fundamental need and the actual product provides the tangible goods or services, it’s the augmented product that often sets a brand apart. It’s the essence of what the product or service delivers—beyond the physical item itself.

Customer Success 52

Customer Success Strategy Azure Technical Review 52

BetterCloud

APRIL 25, 2024

SaaS budgeting is the process of planning, allocating, and managing financial resources for acquiring and using Software as a Service (SaaS) solutions within an organization. Maybe you’re spending the right amount of money, but you need more seats, or you might be paying for a service that nobody uses. What is SaaS budgeting?

Technical Review 52

Technical Review Strategy Marketplace as a Service SaaS 52

Casey Accidental

JANUARY 23, 2019

They have also heard about marketplaces that have given all of the power to the supply, and also marketplaces where supply has no power. These issues usually arise in two areas, which particularly, but not exclusively, affect marketplaces. The second issue is around who controls the quality of the service.

Scale 73

Scale Marketplace as a Service Outsourcing Services Scaling 73

Blulogix

FEBRUARY 18, 2024

Data-Driven Dynamics: What Powering Monetization Strategies Through Analytics Means to Your Business By BluLogix Team Unlocking the Potential of Analytics in Crafting Revenue-Boosting Strategies In the digital economy, where every click, view, and interaction can be measured, data analytics emerges as the cornerstone of informed decision-making.

Strategy 52

Strategy Data Marketplace as a Service Sales Hiring 52

User Pilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. In-app advertising provides revenue without charging users and should be paired with lead-generation strategies to increase revenue. The open-source model creates revenue by charging for beyond-the-basics services.

Software 59

Software Revenue Strategy Advertising 59

Casey Accidental

OCTOBER 20, 2020

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

Marketplace as a Service 52

Marketplace as a Service Business Model SaaS Payments Payments 52

Blulogix

FEBRUARY 19, 2024

With the cost of acquiring new customers significantly higher than retaining existing ones, businesses are increasingly focusing on innovative strategies to enhance customer experiences and reduce churn. Tailor experiences, from onboarding to customer service, ensuring each subscriber feels uniquely valued.

Retention 52

Retention Engagement Strategy Marketplace as a Service 52

FastSpring

OCTOBER 23, 2024

So where do you start if you want to provide more global payment solutions to your player base while chipping away at the hefty 30% fees that mobile marketplaces charge? Very simply, a merchant of record (MoR) is a legal entity that sells services or goods to a customer. How Is an MoR Different From a Payment Service Provider ?

Merchant Services 86

Merchant Services Payments Payment Methods Payment Services 86

How To Buy Saas

DECEMBER 1, 2020

SAAS is also abbreviated as software as a service. With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers. In this saas marketing strategy guide, we are going to tell you everything about saas marketing. What is SAAS marketing?

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

Neil Patel

OCTOBER 11, 2021

Whether you’re a product or service-based business, it’s never too early to start planning your holiday promotions. Do you really need a seasonal promotion if you sell services, though? In fact, the run-up to the holidays is a perfect time for any service-based business to find customers and start the new year on a profitable note.

Marketplace as a Service 118

Marketplace as a Service Social Media Business Underperforming Technical Team 118

How To Buy Saas

MAY 10, 2024

Fortunately, beginner Instagram users and brands can access tools and services that allow fast growth on Instagram, which would otherwise take weeks or months to achieve naturally. This article will uncover all reputable services for Instagram growth that the online community admires. Mixx TrustPilot Rating: 3.7 for 50 followers.

Payment Services 40

Payment Services Marketplace as a Service Artificial Intelligence Systems Review 40

SaaStr

NOVEMBER 25, 2022

The main driver behind this success is that from day one, Atlassian took a product-led self-service approach to enterprise software. Marketplace partners. Solution partners usually help with strategy, tactical implementation, and hands-on operations. Making a robust ecosystem. Strategic technology partners .

Scale 214

Scale Scaling Marketplace as a Service Entrepreneurship 214

Neil Patel

MARCH 4, 2023

5 Companies That Do Well with Localizing Content Global brands need strategies to attract local markets. Given the global nature of Airbnb’s services, communication is essential amongst hosts and guests. Luckily, I have some tips on how to develop a content localization strategy without overdoing it right from the start.

Strategy 81

Strategy Sales Hiring Marketplace as a Service Scale 81

SaaStr

DECEMBER 16, 2022

How do you enter a highly competitive marketplace, carve a niche for yourself, and then scale the business to $100 million+ ARR? Entering a hyper-competitive marketplace . Entering a crowded marketplace as a new business can be intimidating, especially when established players with a solid customer base surround you.

Outsourcing Services 210

Outsourcing Services Scale Sales Hiring Outsourced Development 210

Intercom, Inc.

MAY 13, 2021

A great customer success team will help you to better understand your customer’s needs, identify what “success” means to them, and in turn, help your customers realize the value of your services, creating a more successful outcome for both their team and yours. How is that going and what part of your strategy are you most excited about?

Scale 177

Scale Customer Success Sales Hiring Strategy 177

SaaStr

MARCH 17, 2021

That’s why integration needs to be a key part of your automation strategy. Integration platform as a service ( iPaaS ) standardizes how integrations are built and managed across your organization. Data becomes siloed in disparate SaaS apps, fragmenting the business processes that run your organization. Integration Roadmap.

Scale 287

Scale Sales Hiring Technical Review Marketplace as a Service 287