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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. Prospects were confused over how the marketplace worked and the sales team struggled to explain it.

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Sequencing Business Models: The Types of Marketplaces

Casey Accidental

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

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How to Use the LinkedIn Marketplace as a Freelancer

Neil Patel

This trend shows no signs of stopping. What Is LinkedIn Marketplace? Given this new dependency on freelance laborers, it makes sense that LinkedIn, the most successful professional social networking site, would set its sights on creating a marketplace that allows freelancers to connect with companies searching for contract talent.

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How to Sell Products on Facebook Marketplace

Neil Patel

If you’re selling physical products, and you’re only relying on ONE channel to bring home the bacon, it’s time to switch things up with Facebook’s social commerce platform, Marketplace. What Is Facebook Marketplace? Facebook Marketplace is like Craigslist and eBay…only better. It’s Free to List an Item.

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Top Fraud and Payment Trends for 2023: What SaaS Pros Need to Know

Fraud is ever changing – especially for merchants that offer online services and subscriptions. In the report, you’ll find: The scale and type of fraud seen in the global marketplace. How fraud changes based on the size of business.

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What’s Holding Up Buyers And How To Meet Them Where They Are With Chris Perrine, Vice President of G2 Asia Pacific (Pod 643 + Video)

SaaStr

This is the biggest trend in SaaS. Should you purchase through a third-party marketplace? Do you need extra services that a Value-Added Reseller can provide? Now, they’re service providers bringing SaaS into their portfolio of products and services to serve their customers better. SaaS changed that.

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What Are Influencer Engagement Marketplaces (and How to Use Them)

Neil Patel

Influencer marketplaces can help you do just that, so let me show you how they work. Is it worth your time, or should you leave the influencer trend behind? While I’m not suggesting you should rely solely on influencer-based marketing, the trend is here to stay, and it’s worth trying. What Are Influencer Marketplaces?