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Dear SaaStr: What Are the Most Important SaaS Metrics in the Early Days? In the early days, there are probably only 5 metrics that really matter : ARR ARR Growth Rate Burn Rate True Customer Happiness. NPS is A Great Core Metric. Don’t get lost in secondary metrics and miss the bigger early-stage goals.
Next, define what you need from a metrics and reporting standpoint. Startup Metrics with Dave McClure Dave McClure has a great presentation on Startup Metrics where he points to some additional metrics that are useful to consider: A : Acquisition - Where / what channels do users come from?
Think emails in your inbox, glitter on a Mother’s Day card, hot sauce… That applies to social media metrics, too. Not all social media metrics are created equal, and which ones to focus on comes down to your specific social media goals. What are social media metrics? You might be surprised to hear it.
Dave Kellogg, EIR at Balderton Capital and 25-year C-level veteran, shares the top 14 signs that you have a SaaS metrics problem, the five reasons those symptoms exist, and a SaaS metrics maturity model with five layers to help you move the needle at every stage. The 15 Types of Misuse and Abuse of SaaS Metrics #1: Bludgeoning.
Overcoming it requires knowing exactly which metrics are the most important to track. In “The 10 KPIs Every Product Leader Needs to Know,” we break each of these metrics down, explain why they matter so much, and show you how to start tracking them. This situation has become colloquially known as “analysis paralysis.”
Dan, a Stanford-trained engineer with experience guiding companies like Intuit, understands how to optimize your product metrics for growth by focusing on retention and building a product users truly value. Understanding the product metrics Let’s have two products – A and B. The key is to go beyond surface-level metrics.
What are the three most under-discussed metrics on social media, with VCs, and especially with founders? They went from on-prem to a SaaS model and may flatter their metrics a little by confusing them. This should be your North Star metric. The latest ones were about Hubspot , Veeva , and Dropbox. They’re all at $2.5B
They experimented with pricing and packaging until they figured out how to reduce the limits back down to one user without hurting any of their key metrics. The key theme of how these successful SaaS companies have scaled and adapted their pricing is the value exchange of pricing and what your success metric is.
Weaponize Customer Success Align on specific metrics Build education systems Create community Drive organic growth 3. Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine.
Which metrics are the most valuable to keep an eye on? We’ve all got loads of data at our fingertips. In this eBook, we share the top 10 KPIs every product pro should know. Some of them might already be familiar to you, but others will be brand new.
Let’s break down the real metrics from companies doing this right. But the data showed that behavioral triggers (like “2 hours after last app session”) consistently outperformed time zone optimization by 40-50% on engagement metrics. Quick Reality Check: 84% of customers now expect personalized experiences.
CAC Payback Period Predicts Success More Accurately Than Any Other Metric CAC payback period stands above all other SaaS metrics as the most holistic indicator of business health. Unlike isolated metrics like growth rate or gross margin, CAC payback simultaneously reflects market demand, go-to-market efficiency, and product quality.
The event is known for its focused content on SaaS growth strategies, metrics, and best practices, making it particularly valuable for B2B SaaS companies. It’s the largest non-vendor SaaS conference in the world, typically drawing over 12,000 SaaS founders, executives, and investors.
”” Benchmark Data The data shown below depicts how the ServiceTitan data compares to the operating metrics of current public SaaS businesses. Together, we refer to our Pro and FinTech products as “add-on products.””
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
To accomplish this, product teams must regularly evaluate specific metrics that will yield the most insight. These metrics allow your team to understand the product's progression and how customer feedback will inform it. Product roadmaps must focus on the "now" and allow feedback to inform the "later."
All of which are epic companies with epic metrics. Some rough metrics for the last 4 SaaS IPOs — which again are epic ones: These are rough metrics. It’s 2021 but all over again, and different But in SaaS overall, the growth playbook hasn’t totally worked out on the last 4 SaaS IPOs.
So we’ve covered HubSpot more than any other SaaS leader on this 5 Interesting Learnings series, in part because so many of us use HubSpot ourselves, and in part because its metrics and use cases are so like many of the apps we build and sell ourselves. 5 More Interesting Learnings then: #1.
So Lightspeed Venture Partners suryed 154 top venture-backed mostly B2B start-ups for their sales metrics. The full report is here. One analysis that was great was on the top reasons sales teams lost deals. Many will sound familiar.
Develop New Performance Metrics : Traditional sales metrics don’t capture the effectiveness of this hybrid approach. CROs need metrics that reflect the overall team performance rather than separating human and AI contributions. Redefine Culture : Sales organizations have always been built around human dynamics.
Speaker: Sneha Narahalli - VP, Head of Product at Sephora
If the needs of your target audience aren't clearly defined, PMF, which combines qualitative and quantitative metrics, has numerous chances of failing. What metrics you should track to measure product-market fit. The first and most important step in product development is finding PMF.
For a paid pilot, especially with a big expansion opportunity, you need to be laser-focused on setting clear goals and success metrics that align with the customers pain points and desired outcomes. Set Measurable Metrics Define 2-3 key metrics that will determine success. Dear SaaStr: We’re Starting a Big Paid Pilot.
Use metrics like product usage, NPS, and engagement to identify risks early. Focus on Net Retention Net retention is the ultimate metric for customer success. But in the earliest days, NRR is the simplest core metric for Customer Success. Track metrics like churn, NRR, time-to-value, and customer health scores.
Dear SaaStr: What Metrics Should I Be Using to Measure My Outbound Team? This is a key metric for outbound success. We are targeting $30k deals. North of 10% is a sign to really lean in on outbound. North of 10% is a sign to really lean in on outbound. It shows youve nailed your targeting and messaging.
But there are three metrics that will determine if you have the potential to scale and if you are scaling versus growing. These arent vanity metrics. You are swimming upstream if these metrics are not improving. Scaling a SaaS business sounds greatmore logos, more revenue, better valuation. Looking for a path to profitability?
This buyers guide will cover: Review of important terminology, metrics, and pricing models related to database management projects. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
The 90-Day Revenue Test While 30 days is enough to evaluate their hiring decisions, you should see clear revenue improvements within 90 days (or one full sales cycle).
Despite all the sales enablement tools, CRM sophistication, and “sales productivity” solutions we’ve built over the past 20 years, we haven’t moved the needle on the two metrics that matter most: time with customers and account coverage. Because we’ve been fighting symptoms, not the disease. The result?
The team lacked visibility into key metrics like average revenue per customer. At Checkr, it’s not a license-based model, and yet the team had no visibility in the usage-based equivalent metric of average revenue per user, which is average revenue per report that the customer is running.
Instrument Everything Before running campaigns, ensure you have rock-solid data collection: Define clear metrics tied to business outcomes Create instrumentation that accurately tracks performance Focus on data that’s “directionally correct” – perfect precision isn’t required 4.
Speaker: Peter Cowen, Managing Director, Sutton Capital Partners & Tim Draper, Founder, Draper Associates
Can you provide business metrics you are prioritizing now more than you were a few months ago? What advice would you give entrepreneurs who were planning to raise capital right before COVID-19 hit? What sectors (e.g. ecommerce) are gaining traction in this new world? What are some examples of companies and leadership that has impressed you?
The Hidden Costs of UBP While UBP offers many advantages, it does come with tradeoffs: Complicates churn measurement : If a customer uses your product intermittently (every third month, for example), standard monthly churn calculations will show the account churning and reactivating, skewing your metrics. Sales teams lose leverage.
NPS is A Great Core Metric. But I’d say 90% of SaaS companies I work with and have invested in don’t get these basics right for a long, long time. Not for real. More here: If Nothing Else – Segment Churn | SaaStr and I Was Wrong. SaaStr The post Dear SaaStr: Which Tactics Always Work to Drive Down Churn, and Drive Up Retention?
Look at your metrics objectively. Would you invest, yourself, based just looking at the communications and metrics? Re-read that email before you send it. Re-read that deck. Send them to other founders who have raised VC capital. If not, level them up.
Balanced Metrics : While they track traditional SaaS metrics, they also measure customer success indicators specific to the construction industry. This isn’t just about features it’s about understanding where the construction industry is heading.
Can you provide business metrics you are prioritizing now more than you were a few months ago? What advice would you give entrepreneurs who were planning to raise capital right before COVID-19 hit? What sectors (e.g. ecommerce) are gaining traction in this new world? What are some examples of companies and leadership that has impressed you?
But a useful metric to understand nevertheless. Fast forward to today, the “average” SaaS company that IPO’s … takes 13.6 years to get there. Some clearly could have IPO’d much earlier. Cavna, Databricks, Stripe and more are waiting until billions in ARR to IPO. Years Or More For The Next Batch.
Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric. Revenue multiples are a shorthand valuation framework. Even a DCF is riddled with long term assumptions.
I knew what a good pitch was, and what good metrics were, and what VCs were interested in. And we were a pretty good duo pitching, my co-founder and me. Bear in mind, Id done a lot of VC pitching as a VP at start-ups before. I was new as a founder — but not new to fundraising.
If youve come up in your career through sales, you’re used to living in a world defined by revenue metrics. Why it matters : NRR is the single most important metric for SaaS companies, especially in the eyes of investors and acquirers. Why it matters : LTV isnt just a CS metric. Its a company health metric.
Speaker: Peter Cowen, Managing Director, Sutton Capital Partners & Ben Narasin, Venture Partner, NEA
Can you provide business metrics you are prioritizing now more than you were a few months ago? What advice would you give entrepreneurs who were planning to raise capital right before COVID-19 hit? What sectors (e.g. ecommerce) are gaining traction in this new world? What are some examples of companies and leadership that has impressed you?
Celebrations are shifting from contract signatures to consumption metrics – Their team is evolving beyond celebrating closed deals to automated alerts for customer usage milestones, fundamentally changing what success looks like. “Too many metrics meant no clear priorities.”
NPS or CSAT scores), consider tying a small bonus to these metrics. Avoid overly complex formulas or metrics that require a finance degree to decipher. This keeps the focus on retention while rewarding growth. Customer Satisfaction Bonuses : If youre tracking customer satisfaction (e.g.,
For a VP of Customer Success (VPCS), their “quota” or ownership should revolve around two key metrics: Net Revenue Retention (NRR) and Gross Retention Rate (GRR). NRR is the North Star metric for customer successit measures how much revenue youre retaining and expanding from your existing customer base.
The Top 10 Customer Success Metrics Investors Care About in 2025 with Gainsight CEO Nick Mehta #5. The Future of AI in B2B SaaS: Insights from Synthesia and Theory Ventures. #3. Why Im Scared to Buy New SaaS Apps Now with SaaStr CEO and Founder Jason Lemkin #4.
Can you provide business metrics you are prioritizing now more than you were a few months ago? What advice would you give entrepreneurs who were planning to raise capital right before COVID-19 hit? What sectors (e.g. ecommerce) are gaining traction in this new world? What are some examples of companies and leadership that has impressed you?
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