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Dear SaaStr: What Are the Most Important SaaS Metrics in the Early Days? In the early days, there are probably only 5 metrics that really matter : ARR ARR Growth Rate Burn Rate True Customer Happiness. NPS is A Great Core Metric. Don’t get lost in secondary metrics and miss the bigger early-stage goals.
Next, define what you need from a metrics and reporting standpoint. Startup Metrics with Dave McClure Dave McClure has a great presentation on Startup Metrics where he points to some additional metrics that are useful to consider: A : Acquisition - Where / what channels do users come from?
Let’s jump right into this set of community questions focused on SaaS metrics, growth, and efficiency. What metrics should we expect in this environment? These payback metrics are important for investing. Q: When it comes to GTM efficiency, what are the most important leading indicator metrics? Do zero-cost budgeting.
What are the three most under-discussed metrics on social media, with VCs, and especially with founders? They went from on-prem to a SaaS model and may flatter their metrics a little by confusing them. This should be your North Star metric. The latest ones were about Hubspot , Veeva , and Dropbox. They’re all at $2.5B
Greg Loughnane and Chris Alexiuk in this exciting webinar to learn all about: How to design and implement production-ready systems with guardrails, active monitoring of key evaluation metrics beyond latency and token count, managing prompts, and understanding the process for continuous improvement Best practices for setting up the proper mix of open- (..)
Dave Kellogg, EIR at Balderton Capital and 25-year C-level veteran, shares the top 14 signs that you have a SaaS metrics problem, the five reasons those symptoms exist, and a SaaS metrics maturity model with five layers to help you move the needle at every stage. The 15 Types of Misuse and Abuse of SaaS Metrics #1: Bludgeoning.
Dan, a Stanford-trained engineer with experience guiding companies like Intuit, understands how to optimize your product metrics for growth by focusing on retention and building a product users truly value. Understanding the product metrics Let’s have two products – A and B. The key is to go beyond surface-level metrics.
So over the past decade-and-a-half we’ve come up with a lot of yardsticks, metrics and rules for SaaS companies. E.g.,: CAC of < 12 months is Good-to-Great Paying sales reps 25%-30% of what they close is Good A burn ratio of 1 or less is Good These metrics do sort of work, if you have some capital to spend (i.e., They don’t.
They experimented with pricing and packaging until they figured out how to reduce the limits back down to one user without hurting any of their key metrics. The key theme of how these successful SaaS companies have scaled and adapted their pricing is the value exchange of pricing and what your success metric is.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation metrics for at-scale production guardrails.
The metrics are simple because the goal is simple: grow or die. Think of it as your CS maturity curve: The $50M-$250M ARR Phase In this phase, it’s all about raw growth. Your CS team needs to be lean, mean, and focused purely on driving ACV expansion.
Weaponize Customer Success Align on specific metrics Build education systems Create community Drive organic growth 3. Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine.
Instrument Everything Before running campaigns, ensure you have rock-solid data collection: Define clear metrics tied to business outcomes Create instrumentation that accurately tracks performance Focus on data that’s “directionally correct” – perfect precision isn’t required 4.
The event is known for its focused content on SaaS growth strategies, metrics, and best practices, making it particularly valuable for B2B SaaS companies. It’s the largest non-vendor SaaS conference in the world, typically drawing over 12,000 SaaS founders, executives, and investors.
Overcoming it requires knowing exactly which metrics are the most important to track. In “The 10 KPIs Every Product Leader Needs to Know,” we break each of these metrics down, explain why they matter so much, and show you how to start tracking them. This situation has become colloquially known as “analysis paralysis.”
All of which are epic companies with epic metrics. Some rough metrics for the last 4 SaaS IPOs — which again are epic ones: These are rough metrics. It’s 2021 but all over again, and different But in SaaS overall, the growth playbook hasn’t totally worked out on the last 4 SaaS IPOs.
The Hidden Costs of UBP While UBP offers many advantages, it does come with tradeoffs: Complicates churn measurement : If a customer uses your product intermittently (every third month, for example), standard monthly churn calculations will show the account churning and reactivating, skewing your metrics. Sales teams lose leverage.
Ever stared at a dashboard full of customer engagement metrics and thought, Does any of this really matter? The post 13 Customer Engagement Metrics That Carry Real Weight appeared first on The Daily Egg. Youre not alone. Its always good to.
So we’ve covered HubSpot more than any other SaaS leader on this 5 Interesting Learnings series, in part because so many of us use HubSpot ourselves, and in part because its metrics and use cases are so like many of the apps we build and sell ourselves. 5 More Interesting Learnings then: #1.
Which metrics are the most valuable to keep an eye on? We’ve all got loads of data at our fingertips. In this eBook, we share the top 10 KPIs every product pro should know. Some of them might already be familiar to you, but others will be brand new.
So Lightspeed Venture Partners suryed 154 top venture-backed mostly B2B start-ups for their sales metrics. The full report is here. One analysis that was great was on the top reasons sales teams lost deals. Many will sound familiar.
Focus on Production Use Cases The key metric isn’t initial adoption – it’s production deployment. The 5 Key Metrics That Matter Now Production Use Case Ratio: What percentage of your revenue comes from production vs. experimental use cases? It creates urgency and investment from potential customers.
The Metrics That Matter Have Changed Dramatically The “growth at all costs” era is dead. Enterprise buyers: Need predictability in pricing Want to buy solutions, not features Require modularity and customization Have completely different procurement processes The key is to repackage your components into enterprise-ready solutions.
The 90-Day Revenue Test While 30 days is enough to evaluate their hiring decisions, you should see clear revenue improvements within 90 days (or one full sales cycle).
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
To accomplish this, product teams must regularly evaluate specific metrics that will yield the most insight. These metrics allow your team to understand the product's progression and how customer feedback will inform it. Product roadmaps must focus on the "now" and allow feedback to inform the "later."
The team lacked visibility into key metrics like average revenue per customer. At Checkr, it’s not a license-based model, and yet the team had no visibility in the usage-based equivalent metric of average revenue per user, which is average revenue per report that the customer is running.
For a VP of Customer Success (VPCS), their “quota” or ownership should revolve around two key metrics: Net Revenue Retention (NRR) and Gross Retention Rate (GRR). NRR is the North Star metric for customer successit measures how much revenue youre retaining and expanding from your existing customer base.
And a few other related metrics, JIC of interest: 33% of our views came from SEO / search 15% of our views came from our own SaaStr newsletters 8% of our views came from LinkedIn and X/Twitter. The New Normal: 700 Employees at $200,000,000 in ARR #10. The Thing Is, Maybe 10%-15% of Venture-Backed Startups Are Still Running the 2021 Playbook.
NPS is A Great Core Metric. But I’d say 90% of SaaS companies I work with and have invested in don’t get these basics right for a long, long time. Not for real. More here: If Nothing Else – Segment Churn | SaaStr and I Was Wrong. SaaStr The post Dear SaaStr: Which Tactics Always Work to Drive Down Churn, and Drive Up Retention?
Speaker: Sneha Narahalli - VP, Head of Product at Sephora
If the needs of your target audience aren't clearly defined, PMF, which combines qualitative and quantitative metrics, has numerous chances of failing. What metrics you should track to measure product-market fit. The first and most important step in product development is finding PMF.
Look at your metrics objectively. Would you invest, yourself, based just looking at the communications and metrics? Re-read that email before you send it. Re-read that deck. Send them to other founders who have raised VC capital. If not, level them up.
Balanced Metrics : While they track traditional SaaS metrics, they also measure customer success indicators specific to the construction industry. This isn’t just about features it’s about understanding where the construction industry is heading.
But a useful metric to understand nevertheless. Fast forward to today, the “average” SaaS company that IPO’s … takes 13.6 years to get there. Some clearly could have IPO’d much earlier. Cavna, Databricks, Stripe and more are waiting until billions in ARR to IPO. Years Or More For The Next Batch.
Meeting intensity KPI challenge : Sometimes AI efficiencies can reduce a company’s core metrics (like Calendly’s “meeting intensity”), requiring leadership to make conscientious decisions about value tradeoffs. Building separate AI interfaces can create unnecessary tech debt and learning curves.
This buyers guide will cover: Review of important terminology, metrics, and pricing models related to database management projects. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
I knew what a good pitch was, and what good metrics were, and what VCs were interested in. And we were a pretty good duo pitching, my co-founder and me. Bear in mind, Id done a lot of VC pitching as a VP at start-ups before. I was new as a founder — but not new to fundraising.
Some fun facts: 10+ years of SaaStr conference attendance Partner at Point Nine Capital, a leading early-stage VC firm Geographic reach: Actively investing across Europe, US, and Australia Notable portfolio: Zendesk, Algolia, Contentful, Loom (and many more) Known for his “five ways to build a $100M business” framework The 5 Key Things (..)
Sessions typically focus on real metrics, strategies, and lessons learned, not theoretical concepts. Benchmark Data and Performance Metrics SaaStr sessions typically feature transparent sharing of key metrics and benchmarks that are otherwise difficult to access. Get out of the home office. Pull together the team.
Time-to-value is your most critical early metric. Time-to-value plummeted Expansion revenue became almost automatic Sales cycles got more honest and efficient The 5 Things We Learned About Customer Success at $100M+ ARR Sales actually exaggerates. Shocking, I know. But a great CS team keeps promises realistic and achievable.
Speaker: Peter Cowen, Managing Director, Sutton Capital Partners & Tim Draper, Founder, Draper Associates
Can you provide business metrics you are prioritizing now more than you were a few months ago? What advice would you give entrepreneurs who were planning to raise capital right before COVID-19 hit? What sectors (e.g. ecommerce) are gaining traction in this new world? What are some examples of companies and leadership that has impressed you?
Other places this feedback loop worked well were: Adoption loop metrics. Customers crave metrics about how teams are using all AI products. They ended up shipping Copilot for Business for non-GitHub Enterprise users, which was a commercial success. Deciding where you don’t want to spend your time.
Implementation of Product-Led Growth The transition to product-led growth (PLG) required understanding and implementing a fundamentally different business model.
Metrics, Metrics, Metrics The first thing Secureframe thinks about is metrics. If you don’t know your key company or North Star metrics, talk to your investors or other experts to figure out what they should be. So they can take action on the metrics in real time if they’re going in a direction they don’t like.
Can you provide business metrics you are prioritizing now more than you were a few months ago? What advice would you give entrepreneurs who were planning to raise capital right before COVID-19 hit? What sectors (e.g. ecommerce) are gaining traction in this new world? What are some examples of companies and leadership that has impressed you?
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