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So we’ve covered HubSpot more than any other SaaS leader on this 5 Interesting Learnings series, in part because so many of us use HubSpot ourselves, and in part because its metrics and use cases are so like many of the apps we build and sell ourselves. 5 More Interesting Learnings then: #1. 5 More Interesting Learnings then: #1.
Can you imagine what the ideal SaaS customer onboarding process looks like? That’s why we’ll go over what onboarding is in SaaS and analyze 8 onboarding examples from reputable SaaS companies to learn what they’re doing right (or wrong). Miro Miro’s onboarding process is simple. What can you learn from Userpilot?
It was started in 2014 when founders Daniel and Jonathan were working together at a delivery startup and experienced firsthand how slow background checks were slowing down worker onboarding. The team lacked visibility into key metrics like average revenue per customer. Enhancing implementation and onboarding processes.
Onboarding gamification is the key to transforming a dull process into an engaging one. Gamification onboarding and the right user onboarding software can turn your product experience into something enjoyable. To help you get started, we’ve compiled 11 powerful gamification examples to improve your user onboarding process.
The metrics are simple because the goal is simple: grow or die. Think of it as your CS maturity curve: The $50M-$250M ARR Phase In this phase, it’s all about raw growth. Your CS team needs to be lean, mean, and focused purely on driving ACV expansion.
Some examples include streamlining customer onboarding. UIPath’s metrics rank it as one of the fastest growing and capital efficient businesses today. Founded in 2005 in Bucharest, Romania, by Daniel Dines and Marius Tirca, the company now operates more than 60 offices housing nearly 3000 employees.
This is every product manager’s nightmare – an onboarding failure that cripples customer retention. In this article, we explore the art and science of onboarding automation , and how it can turn that initial spark of interest into a roaring flame of engagement. What is customer onboarding? The answer is a lot!
Ian Hillis welcomes David Blair, Senior Director of Product Management at Worldpay for Platforms, on PayFAQ: The Embedded Payments podcast to explore the critical roles of merchant underwriting and onboarding for software providers. Real-time feedback loops and data-driven optimizations are also transforming the onboarding experience.
Instrument Everything Before running campaigns, ensure you have rock-solid data collection: Define clear metrics tied to business outcomes Create instrumentation that accurately tracks performance Focus on data that’s “directionally correct” – perfect precision isn’t required 4.
Dan, a Stanford-trained engineer with experience guiding companies like Intuit, understands how to optimize your product metrics for growth by focusing on retention and building a product users truly value. Understanding the product metrics Let’s have two products – A and B. The key is to go beyond surface-level metrics.
Previously, he led design teams at LinkedIn where he built recommendation products for product onboarding and developed AI chatbots. The 86% loyalty factor : Companies that provide strong onboarding and continuous educational experiences see 86% higher customer loyalty rates – making AI-powered personalization a critical retention tool.
Everything has to do more and be more automated, from onboarding to email. In the SMB space, the biggest problem is onboarding for complex products. If they aren’t onboarded that day, customers often disappear. Now with automation, people want to be onboarded. If that’s you, how can you eliminate onboarding in your app?
This is where metrics can be invaluable, giving clarity on performance, and circumventing potential issues. But with so much data to consider, how can you define the help desk metrics that matter for your team? What are help desk metrics? Help desk metrics vs. KPIs. Ticket volume or total conversations.
Focus on: Building robust security and compliance (SOC 2, ISO 27001) Automating customer onboarding/offboarding Creating enterprise-grade support processes Developing procurement relationship expertise Having clear data handling procedures 5. Master Enterprise-Grade Operations The operational bar is much higher in enterprise.
Once they brought it to market, they knew they needed better user admin features, onboarding capabilities, SSO integration, etc. Other places this feedback loop worked well were: Adoption loop metrics. Customers crave metrics about how teams are using all AI products. Deciding where you don’t want to spend your time.
Heres what Id look at: Pipeline Growth : Have they increased your pipeline metrics? Team Building : Have they started hiring and onboarding new reps that you think are at least good ? All Your VPs Really Need to Do is Tilt the Curve A great VP of Sales should show meaningful progress within one sales cycle.
Sessions typically focus on real metrics, strategies, and lessons learned, not theoretical concepts. Benchmark Data and Performance Metrics SaaStr sessions typically feature transparent sharing of key metrics and benchmarks that are otherwise difficult to access. Get out of the home office.
Metrics, Metrics, Metrics The first thing Secureframe thinks about is metrics. If you don’t know your key company or North Star metrics, talk to your investors or other experts to figure out what they should be. So they can take action on the metrics in real time if they’re going in a direction they don’t like.
This realization led to a fundamental shift in strategy, allocating resources to hiring and onboarding rather than lead generation. This practical, observable metric drove more decision-making than sophisticated dashboards or forecasting models.
Tracking the right user metrics helps you precisely identify issues in the product experience rather than feeling lost in a sea of data. In this article, Ill cover 10 crucial user metrics every product manager should track to turn data into decisions that increase product adoption. Emphasis is on the word right.
” And that’s also why AARRR metrics are called pirate metrics. Short for acquisition, activation, retention, referral, and revenue, these metrics help you measure and drive product growth. In this article, we’ll dig deeper into the AARRR framework and the relevant metrics associated with each stage.
Userpilot’s SaaS Product Metrics Benchmark Report has found that compared to other industries, healthcare SaaS companies perform lower across most of the 6 metrics we studied. You will also learn how healthcare companies can improve their product metrics. The onboarding checklist completion rate was one of the highest (20.5%).
Which SaaS industry has the highest customer onboarding checklist completion rate? These are the key questions we explore in the article based on our recent Product Metrics Benchmark Report 2024 which investigates company performance in 6 different metrics across 7+ industries. Average onboarding checklist completion rate.
MarTech companies had the lowest onboarding c completion rates of all the industries we studied for our SaaS Product Metrics Benchmark Report. Does it have any impact on new user activation, time-to-value, or other metrics? We also show you how you can improve the key success metrics for your MarTech SaaS. Time to Value.
In many ways, they have to do better with UI/UX, onboarding, and conversions. In B2B, the classic metric for this is 2% now and was 2% in 2006. To maximize this fact, you need to have the right onboarding processes in place to recapture those people. Often, people just aren’t using it enough, or need better onboarding.
Key metrics include customer churn rate, revenue churn, and net revenue retention (NRR). A lack of onboardingOnboarding is critical when it comes to successful user adoption of a new product. By streamlining the onboarding process to make it quick and easy, users will be able to recognize the value upfront.
Funnels simplify metrics. I’ve been preparing my session for the NY Enterprise Tech Meetup later this week on the Essential Guide to SaaS Metrics. Attract a customer, engage them, sell them a contract, onboard them, ensure they achieve their objective. Attract a talented candidate, engage them, hire them, onboard them.
You’ll find that, though statistics and metrics matter, they don’t tell the bigger picture and can be misleading or even wrong. If I could choose just one, I’d dump all the metrics and just talk to customers and probably make better decisions,” Jake says. NPS, net promoter score, is sometimes the metric people use.
The onboarding checklist completion rate measures the percentage of new users who finish all tasks on the onboarding checklist. 14 product management KPIs & metrics for product managers to track In this section, you’ll discover 14 essential KPIs and metrics that all product managers should monitor. Average TTV.
You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. Key metrics to measure customer retention include customer retention rate , customer churn rate , customer acquisition cost, and customer effort score. Customer retention metrics: Retention rate.
The company realized their current onboarding solutions weren’t adequate, so they decided to give Userpilot a go. TL;DR Challenge : Talana faced difficulties providing effective onboarding and in-app communication for their product. So they looked for a self-serve solution that would enable them to onboard new customers at scale.
But how can you effectively measure product metrics that can help you reach your goals and increase revenue growth? In this article, we’ll explore some key metrics, analysis techniques, as well as actionable strategies to track and enhance your product performance. What metrics you track will heavily depend on your goals.
According to Userpilot’s SaaS Product Success Metrics Benchmark report , Fintech and Insurance companies had the second-lowest activation and adoption rates of all industries. This is because the client onboarding process in financial services faces unique challenges. What are they? Let’s get started.
Researching customer onboarding strategies for your SaaS product? The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Create a welcome series of in-app and email messages to greet users and kick off onboarding. Ready to dive in?
Product marketing metrics are key for understanding and optimizing the performance of your product. That said, let’s explore the most critical product marketing metrics to track, along with the latest benchmarks in 2024: Check out the 2024 Benchmark Report. Book a Userpilot demo to see how you can track all your metrics in one place.
Not sure what metrics you should use? Here are metrics you can use, along with their averages for Martech companies from Userpilot’s SaaS Product Success Metrics Report 2024 : Average customer activation rate : 24%. Onboarding checklist completion rate: 12.5% Onboarding checklist completion rate: 12.5%
How does customer onboarding in banking work? You will also learn the main challenges involved in the onboarding process in banking, best practices and explore the best onboarding software tools for the job. Use analytics to identify and improve areas of friction in the onboarding process. Let’s dive right in!
Wondering which customer engagement metrics to track? In this article, we discuss 12 key metrics you should cover – and why. TL;DR Customer engagement metrics measure how often customers interact with the product, how deep their involvement is, how satisfied they are with the product, and how valuable they find it.
Do we own the metrics and the people? One thing that has positively changed for customer success, especially for the SMB-focused, is far larger onboarding teams. This is great news because onboarding is one of the best ways to bring down churn for SMBs. But if there’s stress, usage and other metrics are better, like GRR.
A quick look into Userpilot In a nutshell, Userpilot is an all-in-one product growth platform that enables businesses to increase product metrics at every stage of the user journey. Custom dashboards to track key metrics at a glance. Appcues Appcues is a user onboarding tool designed with simplicity in mind. Pendo vs. Userpilot.
As part of the onboarding process, the app asks both job seekers and employers what they’re looking for - in a text box - while providing a few suggestions in a pop-up. This isn’t just our opinion - our startup metrics prove it! Even with the pop-up suggestions, we saw significant drop-off during user onboarding.
There is an increased urgency in business – more risk, more potential, more importance on onboarding and customer success,” said Benton. . Here are just some of the metrics: Cold calls have dropped 20% overall. Chorus’s AI has reveled some interesting insights from the data.
Appeal to every board member Recognize that non-founder board members often focus on surface-level metrics like logos and visually appealing pipeline presentations, while operators on boards tend to be more interested in concrete commit numbers and confidence in the sales funnel.
‘How to optimize your product metrics for growth’ by Dan Olsen is one of the talks in this year’s Product Drive hosted by Userpilot. In his presentation, ‘How to Optimize Your Product Metrics for Growth’ , he will share tips on how to fix leaky funnels. Prioritize acquisition , conversion, and retention metrics.
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