Intercom, Inc.

FEBRUARY 11, 2020

A retention campaign that paints a commercial relationship as a personal one will always be awkward at best and at worst will create ill will. Here’s three better ways to create retention campaigns that feel genuine and actually work: Focus on how your product helps. As a result, one metric alone is usually not enough.

Retention 282

Retention Sales Hiring Churn Onboarding 282

SaaStr

MARCH 31, 2021

But since the effective NRR is still 145%, ARR-style metrics still work. Even if a lot of the revenue isn’t truly recurring SaaS revenue. “We define ARR as annualized invoiced amounts per solution sku from subscription licenses and maintenance obligations assuming no increases or reductions in their subscriptions.”

Outsourcing Services 362

Outsourcing Services Outsourced Development Payment Features Cloud 362

Blulogix

FEBRUARY 14, 2025

By Kegham Khrigian The New Standard for Subscription Renewals: Intelligent, Automated, and Scalable For subscription businesses, renewals are the foundation of predictable revenue and long-term growth. Subscription models thrive on automation, accuracy, and data-driven decision-making and renewals should be no different.

Payment Features 59

Payment Features Subscription Payments Payment Services 59

SaaStr

FEBRUARY 14, 2023

In this week’s Workshop Wednesday , Salesforce Ventures Investor, Jessica Bartos, shares the 5 metrics every SaaS company should care about in any market environment, especially the one we’re currently in. Growth Is Still Number One Growth is still the number one metric, but it’s not the only one. You do that by showing momentum.

Metrics 264

Metrics Marketing SaaS SMB 264

Blulogix

FEBRUARY 12, 2025

By Inga Broerman How High-Performing Subscription Businesses Maximize NRR For subscription-based businesses, Net Revenue Retention (NRR) is the ultimate measure of growth and sustainability. High-performing subscription businesses use NRR as a growth engine , ensuring that renewals and expansions outpace any losses from churn.

Payment Features 59

Payment Features Subscription Payments Payment Services 59

SaaStr

NOVEMBER 17, 2022

Cyvatar is a technology-enabled cyber security as a service (CSaaS) provider disrupting a $150 billion industry by introducing and delivering smarter, measurable managed security subscriptions to help you achieve compliance and security faster and more efficiently.

Banking 264

Banking Payment Features Venture Capital Subscription 264

Subscription Flow

OCTOBER 16, 2024

Operating a business entails a number of processes like managing products and payments, invoices, customer engagement, revenue, unpaid invoices and much more. That is why most modern SaaS and subscription-based businesses have transitioned to using a good billing software, reducing their workload by a great deal.

Payment Services 59

Payment Services Payment Solutions Payment Features SaaS Payments 59

Clouded Judgement

MAY 16, 2025

As you all know, one of my favorite metrics to look at is net new ARR added in a quarter. For those who don’t, I will take quarterly subscription revenue x 4 as a proxy for ARR. Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against.

Trends 144

Trends Cloud Payment Features Subscription 144

SaaStr

JULY 20, 2024

Metrics, Metrics, Metrics The first thing Secureframe thinks about is metrics. If you don’t know your key company or North Star metrics, talk to your investors or other experts to figure out what they should be. So they can take action on the metrics in real time if they’re going in a direction they don’t like.

Sales Recruiting 304

Sales Recruiting Sales Hiring Scale Engineering 304

FastSpring

MARCH 3, 2023

Most billing and subscription management solutions let you: Build various trial and subscription models (e.g., free or paid trial and usage-based or fixed price subscriptions). Manage active subscriptions (e.g., Send invoices and/or payment notifications. You can also: Create trials of any length.

Payment Services 142

Payment Services Payment Features Merchant Services Payments 142

Clouded Judgement

MARCH 21, 2025

Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric. Companies that do not disclose subscription rev have been left out of the analysis and are listed as NA.

Cloud 188

Cloud Pricing Subscription Payment Features 188

SaaStr

APRIL 15, 2025

Heres why: Revenue in Consumption Models Comes from Usage, Not Signatures : Unlike traditional subscription SaaS, where you lock in revenue with a signed contract, in a consumption-based model, revenue only materializes when the customer starts using the product. Increasing customer consumption and retention. based on deal size).

Scale 147

Scale Compensation Retention Churn 147

Clouded Judgement

JUNE 19, 2024

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g., net retention and CAC payback). Subscribe now What Happened in Q1?

Cloud 318

Cloud GCP(Google Cloud Platform) Software Azure 318

SaaStr

SEPTEMBER 25, 2024

What data and metrics do you need to convince SaaS investors you’re in good shape and aligned with what they care about? These metrics are more targeted to those preparing for a Series A or B round and could make the difference between an excited-to-invest-in-you investor and a pass. There are a few cool ways to visualize this data.

Metrics 189

Metrics Sales Hiring Retention Churn 189

How To Buy Saas

DECEMBER 20, 2024

Keeping track of the accounting for SaaS businesses can be challenging because of the subscription model that they operate on, and that is why most companies opt for cloud-based software solutions to smoothen the processes. This is an important process as you need to send invoices to customers on time and also collect revenue effectively.

Payment Services 52

Payment Services SaaS Payments Payment Solutions Payment Features 52

Clouded Judgement

DECEMBER 20, 2024

Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric. Companies that do not disclose subscription rev have been left out of the analysis and are listed as NA.

Cloud 144

Cloud Banking Subscription Payment Features 144

Clouded Judgement

JANUARY 24, 2025

Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric. Companies that do not disclose subscription rev have been left out of the analysis and are listed as NA.

Enterprise 157

Enterprise AI Cloud Artificial Intelligence 157

SaaStr

MAY 8, 2022

Why NRR is Probably The Wrong Core Metric for Your Customer Success Team. 10 Rules for Defining Churn with SVP of Customer Success & Retention at Solarwinds, Andrea Webb, and SVP of Commercial Strategy & Operations at ForgeRock, Tim Willey. 9 Things Your New Head of Product Should Do in Their First 30 Days.

Scale 289

Scale Engineering Payment Features Sales 289

ChurnZero

MAY 23, 2025

If youve come up in your career through sales, you’re used to living in a world defined by revenue metrics. Its easy to think of CS as a retention function. But in a subscription economy, the reality is that its far more than that. 1: Net revenue retention (NRR): your valuation growth engine. Pipeline coverage.

Customer Success 52

Customer Success Metrics Revenue Scale 52

User Pilot

MAY 2, 2024

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.

Retention 111

Retention Metrics Strategy Scale 111

Clouded Judgement

MARCH 7, 2025

Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric. Companies that do not disclose subscription rev have been left out of the analysis and are listed as NA.

Cloud 157

Cloud Forecasting Subscription Payment Features 157

FastSpring

DECEMBER 9, 2022

SaaS billing software automates one or more of the various aspects of the recurring billing process — payment processing, fulfillment, dunning, and more. You’ll still need a separate solution for payment processing, taxes, chargebacks, and more. 3 Subscription Management Software. 3 Payment Processors.

Payment Services 147

Payment Services Merchant Services Payment Methods SaaS Payments 147

SaaStr

APRIL 8, 2020

Click here for ChartMogul’s free-forever launch plan that will give SaaS businesses access to the world’s first subscription data platform so they can analyze and improve key metrics like MRR, churn and LTV. Profitwell’s Free Pricing and Retention Audits. What are they all about? Where can I find the deal?

Machine Learning 307

Machine Learning Artificial Intelligence SaaS Consulting 307

SaaStr

DECEMBER 16, 2021

It’s likely that most SaaS leaders can immediately spout off their ARR (Annual Recurring Revenue) –– after all, that’s the key growth metric. Of course, it’s still important to track the big ARR picture, but GRR (Gross Revenue Retention) and NRR (Net Revenue Retention) are just as important to monitor. Know Your Business.

Strategy 275

Strategy B2C Scale Payment Features 275

Clouded Judgement

FEBRUARY 14, 2025

Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric. Companies that do not disclose subscription rev have been left out of the analysis and are listed as NA.

Cloud 144

Cloud Software Subscription Payment Features 144

SaaStr

APRIL 30, 2022

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. If you don’t have the time to watch the whole session, here are the main metrics you should be mindful of. MRR, obviously. Transcript. Hi, everybody.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

SaaStr

MARCH 17, 2020

Pendo for Startups” gives companies access to the product usage data that today’s investors consider alongside business metrics as they vet deals, as well as sentiment and guidance tools to improve product usage and adoption. CustomerSuccessBox announced “Sheldon,” a new AI-engine to help customer success teams improve MRR Retention.

Sales Hiring 236

Sales Hiring Scale Payment Features Marketplace as a Service 236

Blulogix

FEBRUARY 13, 2025

By Inga Broerman The Renewal Blind Spot: Where Subscription Businesses Lose the Most Revenue Renewals should be a source of predictable, recurring revenue yet for many subscription businesses, they are a pain point filled with inefficiencies, missed opportunities, and revenue leakage. Delayed payments and unpredictable revenue.

Payment Features 59

Payment Features Payments Subscription Revenue 59

Clouded Judgement

OCTOBER 11, 2024

Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric. Companies that do not disclose subscription rev have been left out of the analysis and are listed as NA.

Cloud 167

Cloud Cost optimization & reporting GCP(Google Cloud Platform) Software Review 167

User Pilot

AUGUST 6, 2024

SaaS sales funnel metrics focus on short-term results, while marketing efforts play a longer-term game. Metrics to track here include engagement, website traffic, and trial sign-ups. Measure your success by monitoring metrics like activation rate, time to value , and onboarding completion rate.

SaaS Payments 103

SaaS Payments Metrics Scale Marketing 103

SaaStr

OCTOBER 14, 2021

GRR (Gross Retention Rate) of 97%. 90% of GitLab’s customers pay by subscription — but most still self-manage the deployment. This is an interesting segmentation of core metrics. While GitLab has 15,356 customers as of July 2021, it focuses its metrics on its 3,600+ ones with an ACV of $5k or more.

Outsourced Development 67

Outsourced Development Software Development Innovation Cloud 67

SaaStr

AUGUST 25, 2022

Maxio provides subscription and revenue management solutions that help growing subscription businesses offer flexible pricing and packaging—without the financial headaches. With our platforms, SaaS companies can manage any subscription model, calculate revenue, and generate custom reports that investors love.

Cybersecurity 274

Cybersecurity Scale compliance Payment Features 274

Totango

FEBRUARY 9, 2024

That’s why it is important to understand and track both gross retention and net retention. Distinguishing between these two metrics can provide insight into the health and success of your company, so let’s take a deeper look into what each metric is, how to calculate them, and how to apply them. What is gross retention?

Retention 115

Retention Underperforming Technical Team Software Review Churn 115

SaaStr

APRIL 28, 2019

Revenue Retention / Net Negative Churn of 143%. All the great SaaS companies IPO’ing now have strong revenue retention, whether SMB or enterprise focused. But it didn’t really break the model for Enterprise sales, Freemium conversions, or Revenue Retention. Even for Slack. Not burning that much cash.

Scale 279

Scale Venture Capital SMB Enterprise 279

Stax

APRIL 15, 2025

For subscription-based businesses achieving consistent and predictable revenue growth is the holy grail. In fact, monthly recurring revenue (MRR) is one of the most important metrics subscription businesses should be aware of. MRR is an important metric for SaaS businesses to track to understand business health.

Payments 88

Payments SaaS Payments Revenue Payment Services 88

Clouded Judgement

JULY 12, 2024

And very well may lead to better “other” metrics like retention or churn. Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric.

Cloud 288

Cloud AI Investment User Experience 288

User Pilot

SEPTEMBER 18, 2024

” And that’s also why AARRR metrics are called pirate metrics. Short for acquisition, activation, retention, referral, and revenue, these metrics help you measure and drive product growth. In this article, we’ll dig deeper into the AARRR framework and the relevant metrics associated with each stage.

Metrics 105

Metrics Customer Lifetime Value Acquisition Software Review 105