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The Ultimate Guide to Software Customer Churn

Stax

That said, industry experts agree that your SaaS companys goal churn should be below 2%. As a SaaS business leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue. TL;DR The average software industry churn rate is 14%, but SaaS companies should aim for under 2%.

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Eleven Secrets of SaaS Product Design

Chaotic Flow

SaaS product management professionals should always remember that there are four P’s in marketing , one being product. This is a particularly costly mistake in SaaS and is the root cause of many a SaaS Don’t. The Boundless SaaS Product. What are the boundaries of your SaaS product?

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How to use landing page sales funnels to convert more visitors

Unbounce

TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. A landing page funnel guides potential customers through your sales process. A landing page funnel is a step-by-step process that guides visitors from initial interest to making a purchase.

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What is Click to Pay and How Does It Work?

Stax

Completing online payments via manual card entry can be time-consuming and off-putting for customers. This article will cover everything you need to know about Click to Pay, including its history, how it works, and how you can implement the payment method in your business. Learn More What is Click to Pay?

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Digital marketing for SaaS providers: How to promote Embedded Payments

Payrix

You’ve decided to offer Embedded Payments to your customers. Adding Embedded Payments gives you an exciting opportunity to grow your business and solve real pain points for your customers. However, to capture success you’ll need to promote your new payments offering with customers and prospects.

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Building A SaaS Marketing Funnel: Stages, Metrics, and Tactics

User Pilot

What is a SaaS marketing funnel, and how do you create one for your business? TL;DR A SaaS marketing funnel outlines the steps users take from their initial awareness of your product to becoming loyal users. Sales funnels, on the other hand, aim to nurture qualified leads through the sales process and close deals as soon as possible.

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Navigating Your SaaS Transition: 5 Insights From Stardock’s Experience With FastSpring

FastSpring

Moving some, all, or simply more of your software offerings from a one-time perpetual license model to a software as a service (SaaS) subscription model can be daunting, but it’s so powerful for building dependable, recurring revenue. Are you looking for a merchant of record that will partner with you to grow your SaaS business?