Remove Metrics Remove Software Remove Underperforming Technical Team
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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

“Marketing is fluffy and unmeasurable” – Unlike sales, which has clear metrics like quota attainment, founders often believe marketing can’t be measured. A smaller number of high-quality leads that convert at higher rates is vastly superior to a flood of poor-fit prospects.

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The Ultimate Guide to Software Customer Churn

Stax

The average churn rate for the software industry as a whole is 14%. As a SaaS business leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue. TL;DR The average software industry churn rate is 14%, but SaaS companies should aim for under 2%. Looking to measure churn?

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The SaaS Marketing Scorecard - How Does Your Marketing Operation Rank?

Tom Tunguz

Each bucket has a set of disciplines that the team scores. First, it enumerates the important priorities for a marketing team. And second, the scorecard provides a way for a team to understand their strengths and weaknesses. sales enablement: how strong are the materials sales teams use to pitch? Comms Marketing.

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How to Build and Improve Your Product Analytics Strategy

User Pilot

How to apply actionable metrics to different SaaS business stages. It tracks key metrics such as feature usage , user flows, and behavior patterns to explore user preferences and pain points. A product analytics strategy is essential for any business looking to make informed decisions about product development and user experience.

Strategy 105
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Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

ML products also require us to manage relatively large technology risks – this is an area where, unlike in most other product development, technical limitations might render the entire design impossible. New software engineers quickly learn that a lot of complexity arises from error handling. Case study: Resolution Bot. Key takeaways.

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. If you don’t have the time to watch the whole session, here are the main metrics you should be mindful of. Why do developers love SaaS products?

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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?