SaaStr

APRIL 30, 2022

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. If you don’t have the time to watch the whole session, here are the main metrics you should be mindful of. MRR, obviously. Transcript. Hi, everybody.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

Clouded Judgement

MARCH 21, 2025

Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric. Companies that do not disclose subscription rev have been left out of the analysis and are listed as NA.

Cloud 188

Cloud Pricing Payment Features Subscription 188

SaaStr

SEPTEMBER 25, 2024

What data and metrics do you need to convince SaaS investors you’re in good shape and aligned with what they care about? These metrics are more targeted to those preparing for a Series A or B round and could make the difference between an excited-to-invest-in-you investor and a pass. What gets investors excited about this metric?

Metrics 180

Metrics Sales Hiring Retention Churn 180

Clouded Judgement

DECEMBER 20, 2024

Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric. Companies that do not disclose subscription rev have been left out of the analysis and are listed as NA.

Cloud 144

Cloud Banking Payment Features Subscription 144

Blulogix

FEBRUARY 12, 2025

By Inga Broerman How High-Performing Subscription Businesses Maximize NRR For subscription-based businesses, Net Revenue Retention (NRR) is the ultimate measure of growth and sustainability. High-performing subscription businesses use NRR as a growth engine , ensuring that renewals and expansions outpace any losses from churn.

Payment Features 59

Payment Features Subscription Payments Payment Services 59

Clouded Judgement

JANUARY 24, 2025

Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric. Companies that do not disclose subscription rev have been left out of the analysis and are listed as NA.

Enterprise 157

Enterprise AI Cloud Artificial Intelligence 157

SaaStr

FEBRUARY 2, 2025

Companies need to: Ensure secure data handling Maintain clean data for model training Integrate effectively across multiple systems Enable real-time data access where needed Evolution of Business Models The integration of AI is driving changes in how vertical software companies approach pricing and business models: Pricing Strategies Traditional subscription-based (..)

AI 220

AI Technical Review Artificial Intelligence Systems Review 220

Blulogix

FEBRUARY 14, 2025

By Kegham Khrigian The New Standard for Subscription Renewals: Intelligent, Automated, and Scalable For subscription businesses, renewals are the foundation of predictable revenue and long-term growth. Subscription models thrive on automation, accuracy, and data-driven decision-making and renewals should be no different.

Payment Features 59

Payment Features Subscription Payments Payment Services 59

Clouded Judgement

MARCH 7, 2025

Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric. Companies that do not disclose subscription rev have been left out of the analysis and are listed as NA.

Cloud 157

Cloud Forecasting Payment Features Subscription 157

How To Buy Saas

DECEMBER 20, 2024

Keeping track of the accounting for SaaS businesses can be challenging because of the subscription model that they operate on, and that is why most companies opt for cloud-based software solutions to smoothen the processes. Managing the cash flow becomes a crucial aspect for SaaS businesses with a subscription payment model.

Payment Services 52

Payment Services SaaS Payments Payment Solutions Payment Features 52

Clouded Judgement

JUNE 19, 2024

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g., This metric is more self-explanatory, so I won’t go into detail.

Cloud 318

Cloud GCP(Google Cloud Platform) Software Azure 318

TechEmpower SaaS

JULY 24, 2023

What are your key Startup Metrics ? eCommerce Does your startup run on a subscription model? How many kinds of subscriptions do you support? What are the rules for subscriptions? Analytics/Metrics What key startup metrics will you need to track? How will you be taking this to market? Ads, Viral/Social, SEO)?

Innovation 780

Innovation Development CTO Hire Technical Review 780

SaaStr

APRIL 15, 2025

Heres why: Revenue in Consumption Models Comes from Usage, Not Signatures : Unlike traditional subscription SaaS, where you lock in revenue with a signed contract, in a consumption-based model, revenue only materializes when the customer starts using the product. using 20 out of 25 features).

Scale 143

Scale Compensation Retention Churn 143

Clouded Judgement

FEBRUARY 14, 2025

Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric. Companies that do not disclose subscription rev have been left out of the analysis and are listed as NA.

Cloud 144

Cloud Software Payment Features Subscription 144

Blulogix

JANUARY 2, 2025

By Inga Broerman How Industry Consolidation is Reshaping Subscription Billing The subscription economy is on a path of rapid growth and transformation, projected to reach a $3 trillion valuation in 2024. Prioritize Integration: Ensure your billing systems are seamlessly connected to your CRM, ERP, and subscription management tools.

Payment Features 52

Payment Features Payments Subscription Payment Solutions 52

Clouded Judgement

OCTOBER 11, 2024

Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric. Companies that do not disclose subscription rev have been left out of the analysis and are listed as NA.

Cloud 167

Cloud Cost optimization & reporting GCP(Google Cloud Platform) Software Review 167

FastSpring

MARCH 3, 2023

Most billing and subscription management solutions let you: Build various trial and subscription models (e.g., free or paid trial and usage-based or fixed price subscriptions). Manage active subscriptions (e.g., upgrades, downgrades, and adding or removing products). Send invoices and/or payment notifications.

Payment Services 142

Payment Services Payment Features Merchant Services Payments 142

User Pilot

SEPTEMBER 18, 2024

” And that’s also why AARRR metrics are called pirate metrics. Short for acquisition, activation, retention, referral, and revenue, these metrics help you measure and drive product growth. In this article, we’ll dig deeper into the AARRR framework and the relevant metrics associated with each stage.

Metrics 105

Metrics Customer Lifetime Value Acquisition Software Review 105

Stax

APRIL 15, 2025

For subscription-based businesses achieving consistent and predictable revenue growth is the holy grail. In fact, monthly recurring revenue (MRR) is one of the most important metrics subscription businesses should be aware of. MRR is an important metric for SaaS businesses to track to understand business health.

Payments 88

Payments SaaS Payments Revenue Payment Services 88

SaaStr

APRIL 8, 2020

Click here for ChartMogul’s free-forever launch plan that will give SaaS businesses access to the world’s first subscription data platform so they can analyze and improve key metrics like MRR, churn and LTV. What are they all about? What are they all about? Hiver’s Free Shared Inboxes for SMB.

Machine Learning 301

Machine Learning Artificial Intelligence SaaS Consulting 301

SaaStr

OCTOBER 14, 2021

90% of GitLab’s customers pay by subscription — but most still self-manage the deployment. This is an interesting segmentation of core metrics. While GitLab has 15,356 customers as of July 2021, it focuses its metrics on its 3,600+ ones with an ACV of $5k or more. And a few bonus learnings: #6.

Outsourced Development 66

Outsourced Development Software Development Innovation Cloud 66

SaaStr

AUGUST 25, 2022

Maxio provides subscription and revenue management solutions that help growing subscription businesses offer flexible pricing and packaging—without the financial headaches. With our platforms, SaaS companies can manage any subscription model, calculate revenue, and generate custom reports that investors love.

Cybersecurity 266

Cybersecurity Scale compliance Payment Features 266

SaaStr

JUNE 5, 2020

I argue that standard saas metrics make it possible for founders to scale using debt capital (production capital thats cheaper) instead of solely relying on venture capital (financial capital thats more expensive). . It’s hard to imagine a world where analysis didn’t understand recurring, subscription based revenue for technology products.

Venture Capital 295

Venture Capital Technical Review SaaS Scale 295

Clouded Judgement

FEBRUARY 7, 2025

Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric. Companies that do not disclose subscription rev have been left out of the analysis and are listed as NA.

Systems Review 144

Systems Review Cloud AI Artificial Intelligence 144

SaaStr

AUGUST 18, 2022

Finally a SaaS company (at least sort of) with almost 50% of its revenue from subscriptions. But after year of working at it, Getty Images now gets almost half of its revenue from subscriptions. #2. Getty Images has 843,000 total customers per quarter, but only 89,000 of them are on subscription. of revenue. #4.

Payment Features 57

Payment Features Subscription Revenue Scaling 57

SaaStr

JANUARY 11, 2024

I mean, Canva’s metrics for example are just awesome. Sometimes in great ways — forcing B2C subscription businesses to relentlessly provide a great end-user experience. Every month, the meal kit, the clothing, the game subscription, the video subscription almost has to be better than the month before.

Retention 315

Retention B2C B2B Churn 315

SaaStr

MARCH 31, 2021

But since the effective NRR is still 145%, ARR-style metrics still work. “We define ARR as annualized invoiced amounts per solution sku from subscription licenses and maintenance obligations assuming no increases or reductions in their subscriptions.” ” #5.

Outsourcing Services 362

Outsourcing Services Outsourced Development Payment Features Cloud 362

SaaStr

NOVEMBER 2, 2022

The core product is very B2C, but the upgrade to paid has very SMB B2B metrics, and 80% of the revenue is subscription based. We wrote a classic SaaStr post long ago saying you needed about 50,000,000 Freemium users to make the model work, more or less, and Duolingo’s metrics tie to this. But is Duolingo SaaS?

Scale 315

Scale B2C SMB B2B 315

User Pilot

AUGUST 6, 2024

SaaS sales funnel metrics focus on short-term results, while marketing efforts play a longer-term game. Metrics to track here include engagement, website traffic, and trial sign-ups. Measure your success by monitoring metrics like activation rate, time to value , and onboarding completion rate.

SaaS Payments 103

SaaS Payments Metrics Scale Marketing 103

Clouded Judgement

JULY 12, 2024

And very well may lead to better “other” metrics like retention or churn. Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric.

Cloud 288

Cloud AI Investment User Experience 288

Clouded Judgement

MARCH 1, 2024

Update on Q4 Earnings One metric I love tracking in net new ARR added in a quarter. Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric.

Cloud 317

Cloud AI Investment Metrics 317

SaaStr

NOVEMBER 17, 2022

Cyvatar is a technology-enabled cyber security as a service (CSaaS) provider disrupting a $150 billion industry by introducing and delivering smarter, measurable managed security subscriptions to help you achieve compliance and security faster and more efficiently.

Banking 260

Banking Payment Features Venture Capital Subscription 260

SaaStr

NOVEMBER 28, 2022

was pretty simplified, mostly made up of annual or monthly subscriptions. From 2010 until 2015, the SaaS world was becoming more complex with the introduction of static bundles and recurring revenue as an addition to the annual/monthly subscription model. While annual/monthly subscriptions still exist, they are more complex than ever.

Scale 246

Scale Finance Sales Hiring Scaling 246

User Pilot

OCTOBER 19, 2024

Unlike traditional businesses, most SaaS businesses operate the subscription pricing model. For a broader measure of satisfaction, you’ll need to consider other customer success metrics. They include metrics like the Net Promoter Score , Customer Effort Score , Customer Churn/Retention Rates , etc. Customer effort score formula.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

Clouded Judgement

MARCH 29, 2024

Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. I created this subset to show companies where FCF is a relevant valuation metric. Companies that do not disclose subscription rev have been left out of the analysis and are listed as NA.

Cloud 284

Cloud Forecasting Payment Features Subscription 284

User Pilot

JULY 31, 2024

MRR (Monthly Recurring Revenue) is the total predictable monthly revenue from all active subscriptions. 14 product management KPIs & metrics for product managers to track In this section, you’ll discover 14 essential KPIs and metrics that all product managers should monitor. Average user activation rate. Average TTV.

Metrics 104

Metrics Customer Lifetime Value Onboarding Acquisition 104

Intercom, Inc.

AUGUST 27, 2020

?. The subscription model has revolutionized virtually every industry. Success in the subscription economy isn’t about having the best product; it’s about having the strongest customer relationships. From legacy business to subscription service. To navigate the current minefield of growth, businesses need to shift their focus.

Scale 211

Scale Payments Payment Features Subscription 211