SaaStr

OCTOBER 21, 2022

From its earliest days, Braze embraced a duel set of convictions: New businesses would be mobile first. The mobile revolution would transform legacy businesses. From these convictions, Braze understood that the way companies communicate with customers before the mobile era lacked the sophistication to thrive.

Mobile 263

Mobile Technology Investment Innovation 263

Tom Tunguz

AUGUST 25, 2018

Mobile, machine learning, blockchain. I suspect old-fashioned product marketing may be the disruptive force to prise $1 billion worth of market away from some of these incumbents. the industry has been looking for ways to compete with some of these incumbents for a long time.

Revenue 275

Revenue Blockchain Machine Learning Artificial Intelligence 275

SaaStr

NOVEMBER 22, 2019

By Vivek Ganti, Cloudflare Product Marketing. About half of mobile users expect apps to respond in two seconds or less4. Marketing & Web Performance: How Site Speed Impacts Metrics,” Yotta, [link] yottaa.com/marketing-web-performance-101-how-site-speed-impacts-your-metrics. Accessed August 6, 2019.

SaaS 252

SaaS AI Search Mobile Cloud 252

User Pilot

NOVEMBER 29, 2024

We’re tasked with achieving product-market fit and driving growth, but we have no direct control over the people who build, market, and support it. Most new products never find their product-market fit. Understanding the product metrics Let’s have two products – A and B.

Metrics 105

Metrics Scale Acquisition Retention 105

SaaStr

AUGUST 9, 2024

2011 focused on the mobile ecosystem, as the iPhone had been released four years prior and the app store two years after that. At the time, the app store apps were calculators and sound boards before brands and streaming hit the market. Let’s fast forward and look at the history of Braze.

Scale 296

Scale Sales Hiring Scaling Startup 296

SaaStr

MARCH 1, 2024

Thinking back through Cloud and mobile, what can you learn from them? They just happened to launch AWS and ended up capturing way more value just in themselves than the entire on-prem storage market before them. Meta wasn’t a mobile company, but they captured more value from mobile than AT&T and Verizon combined.

Generative AI 298

Generative AI Outsourcing Services AI Software Review 298

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

SaaStr

SEPTEMBER 18, 2023

If you’re a new startup, maybe you have your first couple of AEs, or you’re figuring out product market fit, or you just don’t have a big enough brand or cash in the bank to sell to big companies, you need to strike a balance. It was mobile 6-7 years ago. If you exaggerate too much, you’ll get caught. It could be AI.

Sales Hiring 297

Sales Hiring SaaS Banking Enterprise 297

Tom Tunguz

AUGUST 22, 2017

Marketing messages overlap, sales pitches sound similar, and buyers must use the products in order to truly understand the nuances among them. A product that is hard to sell isn’t the right product. Also, if everyone is using the same go to market playbook, there’s an opportunity to develop a new one.

Scale 189

Scale SaaS Venture Capital Machine Learning 189

SaaStr

JULY 24, 2024

Jason’s earliest investment had strong product market fit, but it took them four years to come out with their mobile app. If you can build great software 50% faster than the competition in two years, that compounds. The fastest absolutely wins. They eventually got to $100M in revenue but lost it because they were too slow.

Sales Hiring 306

Sales Hiring Startup Scale SMB 306

SaaStr

AUGUST 25, 2019

From 50 to 500: How To Make The Most of Early Customers with Alex Gammelgard, Head of Product Marketing at SoftBank Robotics. Keep up to date on all of the details for Scalethrough our mobile app or the attendee portal. . The Playbook to Data-Driven Hiring with VP of Global Talent at Talkdesk Shauna Geraghty .

Scale 190

Scale Sales Recruiting Scaling Sales Hiring 190

SaaStr

OCTOBER 4, 2024

Klaviyo was bootstrapped, so there wasn’t much time to find product market fit. How do you build a brain for a business, marketing, and within marketing, narrowing down to which channels matter? They began with email, then SMS, and now mobile. How do you sequence an idea so massive?

Revenue 312

Revenue Scale Underperforming Technical Team Sales Hiring 312

SaaStr

JULY 15, 2022

And there’s something in your industry where you are a subject matter expert where you know how to do mobile billing, you know how to do something in your vertical area of SaaS. Jacob just taught himself, going to the first question about SEO, he taught himself how to write canonical blog posts about how to manage mobile subscriptions.

Scale 298

Scale Outsourcing Services Sales Hiring VP of Engineering 298

Tom Tunguz

NOVEMBER 15, 2016

The four key parts of the value chain are product, marketing, sales and customer success. If there’s a lot of latency between the time a customer provides feedback and it reaches product management or marketing, there’s a potential to overcorrect and waste a lot of time and energy.

Metrics 177

Metrics Startup Customer Lifetime Value Finance 177

Intercom, Inc.

MARCH 30, 2022

Go omnichannel with both web and mobile surveys: Intercom supports sending surveys seamlessly across web and mobile, or outside your product via mobile push and email if needed. Purnima Kumar, Product Marketing Lead at Doodle. Use customer input to optimize the customer experience.

Scale 129

Scale Mobile Engagement Branding 129

User Pilot

APRIL 18, 2024

A free trial is a chance for potential customers to experience product value. As most traffic comes from mobile users and they have a lower tolerance for poor UX/UI , optimize your pages for mobile devices. Userpilot is a product onboarding platform that can help you with that. Book the demo to find out more!

Payment Methods 105

Payment Methods Marketing SaaS Payments Payments 105

Tom Tunguz

MARCH 11, 2017

These don’t happen very often, but a shift from on-premises to SaaS, or PC to mobile suddenly changes customer acquisition costs. But the distinction of the first major-mobile first SaaS company hasn’t yet been awarded. Finding product market fit is not an easy thing. Salesforce is the canonical SaaS example.

Innovation 113

Innovation Scale Sales Hiring Sales 113

User Pilot

JUNE 28, 2023

TL;DR In-app marketing , aka in-product marketing, is any message or marketing campaign displayed in-app and designed to make users take specific action steps. In-app marketing helps you… Unlock your product’s total value. In-app marketing is not exactly the same as marketing in mobile apps.

Strategy 98

Strategy AI Search Marketing Software Review 98

SaaStr

DECEMBER 20, 2022

“If you build a product that people love and you define problems that you’re solving for them, you can extract a ton of additional value than just having a sales-led motion,” says Borsetti. . In the top-down model, you have an economic buyer and mobilizers making this investment. By doing both.

Revenue 130

Revenue Marketing Sales Mobile 130

User Pilot

FEBRUARY 25, 2024

Companies are going beyond product marketing and investing in content marketing to deliver value to users. For this reason, the average consumer demands mobile-first and remote working tools to accomplish work tasks such as remote usability testing. Consumer habits are leaning more and more towards remote working.

SaaS Payments 105

SaaS Payments Trends Payment Solutions Payment Methods 105

User Pilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Product-led blog content. Email marketing.

Advertising 105

Advertising Social Media Underperforming Technical Team Scale 105

User Pilot

APRIL 6, 2023

In-app feedback is one of the most insightful and relevant types of data you can collect as a product marketer, while also being the cheapest. Survicate, for marketers who are collecting feedback across various channels for both mobile, web apps, email, in-product, etc. Example of a CES survey.

Software Review 96

Software Review SaaS Mobile Onboarding 96

Tom Tunguz

MAY 10, 2017

This is why relative pricing questions are so effective when establishing product-market fit. It would be ridiculous to see a Salesforce One mobile 10-pack annual subscription priced at $18,000 on the iOS store, wouldn’t it? Server monitoring companies cost about roughly 30-50%. Or Amazon’s EC2 and S3?

Pricing 113

Pricing Software Review Systems Review Mobile 113

Teamgate

FEBRUARY 12, 2020

Interstitial ads are a popular form of advertisement used on mobile ads due to their high impression rate. It is the use of video content to advertise products. Marketers use this form of advertising because it allows them to connect with the audience on a personal level and is relatively cheap to create. Interstitial Ads.

Advertising 94

Advertising Technical Review Social Media Mobile 94

OnStartups

SEPTEMBER 22, 2022

Hiring full-time employees before product-market-fit As Marc Andressen said , getting to product-market-fit is the only thing that matters in the early years of your company. Not having a marketing co-founder The number one thing investors look for in a startup is high growth, typically 10% month-over-month or more.

Startup 113

Startup Compensation Leadership Mobile 113

User Pilot

MAY 22, 2024

TL;DR A/B testing can be instrumental in driving user engagement and product adoption. It provides product, marketing, and sales teams with data-driven insights and facilitates decision-making. You can test different versions of a new feature or web page across multiple channels, including web, mobile, and connected devices.

Software 105

Software Scale Mobile AI 105

User Pilot

JULY 11, 2023

Malewicz’s take on mobile onboarding screens. Best customer experience videos in user onboarding If you work in customer success and product marketing, learning about user onboarding is an essential part of your job. This video about onboarding screens on mobile apps is a great representation of Malewicz’s professional videos.

Technical Review 97

Technical Review Onboarding Mobile Retention 97

IT World

MAY 9, 2023

What Apple said “We’re excited to introduce Final Cut Pro and Logic Pro for iPad, allowing creators to unleash their creativity in new ways and in even more places,” Bob Borchers, Apple’s vice president of worldwide product marketing said in a statement. To read this article in full, please click here

Mobile 83

Mobile Product Marketing Marketing 83

Unbounce

APRIL 15, 2021

There are even a lucky few marketers who hardly noticed it—at least in terms of their conversions. That elusive product-market fit just kinda works itself out when you’re peddling business casual pajamas.). And should you spend your time optimizing for mobile or desktop? And an even luckier few benefited directly.

Benchmarks 145

Benchmarks Machine Learning Artificial Intelligence AI Search 145

User Pilot

AUGUST 29, 2021

On the flip side, Amplitude offers scalable mobile analytics to help companies leverage data to generate massive user growth. While Amplitude is classified under ‘Mobile Analytics’, Heap primarily belongs to ‘Funnel Analysis Analytics’. That’s a product manager’s job, not yours. Source: Heap. Source: Userpilot.

Payment Solutions 98

Payment Solutions SaaS Payments Payments Payment Services 98

Casey Accidental

OCTOBER 24, 2022

This keeps their user interfaces, especially on mobile, more focused and easier to navigate. It hasn’t always worked, but that is usually because the product/market fit of the product isn’t always strong enough to survive on its own e.g Facebook has now done this with multiple features across Facebook and Instagram.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

User Pilot

MAY 24, 2021

To make it even better, you can link to Google Search Console to help you analyze search traffic to your website or mobile app. However, keep in mind that Google Analytics is built for websites, not for standalone products. You’ll need a different tool if you are looking for product analytics. Want to see this in action?

Growth Marketing 98

Growth Marketing Software Marketing SaaS 98

User Pilot

FEBRUARY 20, 2023

It’s best known for its in-depth analytics features , but it also allows you to collect user feedback and offers a range of in-app onboarding features, which you can use for both web and mobile products. Pros and cons of Pendo What are Pendo’s greatest strengths and weaknesses when it comes to product analytics?

Software Review 98

Software Review Systems Review Underperforming Technical Team Mobile 98

User Pilot

JANUARY 16, 2024

Not optimizing UX design for mobile devices In today’s mobile-first world, ignoring tablet and mobile design is a recipe for disaster. Nearly half of all web traffic comes from mobile users, and a poorly optimized experience can drive potential customers away. Image source: Medium.

Underperforming Technical Team 105

Underperforming Technical Team User Experience Onboarding Mobile 105

User Pilot

FEBRUARY 21, 2023

TL;DR Heap is a digital insights platform that allows product teams to track user behavior in mobile and web-based applications. It also supports both mobile and web apps. In Heap, you can segment users based on their demographics and event completion, while in Pendo you can also use mobile-specific data, like the OS version.

Software Review 98

Software Review Underperforming Technical Team Technical Review Systems Review 98

User Pilot

MAY 14, 2024

SDKs : for event logging directly from your app – available in different programming languages for both web and mobile platforms. Userpilot is a powerful product analytics tool in itself. You can also use the data to segment users and target them with personalized in-app messages or marketing campaigns.

Engagement 105

Engagement Mobile Communication Onboarding 105

Intercom, Inc.

JULY 13, 2018

Mobilize your influencers to drive customer acquisition. When it comes to getting the word out about your product, ask yourself, “Who do my customers and prospects turn to for advice when they are looking to learn about great solutions or make a buying decision?” Naturally, I went to town as a marketer. I built an audience.

Acquisition 156

Acquisition Strategy SaaS Payments Content Marketing 156