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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025. The SaaStr Fund Thesis: Mobile Subscriptions Will Explode.

Payments 277
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RevenueCat: Across 10,000+ Mobile Apps, Longer Free Trials Perform Better

SaaStr

RevenueCat (where I was lucky enough to be the first investor) automates subscription management for mobile apps. It recently published its annual review of data from the 10,000+ mobile apps it powers subscription management for and I learned a few interesting things: Longer Trials Are Better. More on the data here.

Mobile 329
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Mobile App Tracking: How to Analyze User Behavior In-App

User Pilot

All questions you can only answer with: Mobile app tracking. This article breaks down what mobile app tracking is, why it matters, and methods to do it well. What is mobile app tracking? Track mobile app engagement metrics with Userpilot. How it helps: Mapping structures your mobile app analytics.

Mobile 96
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Going Global: Why a Localized Checkout Is Key to SaaS Success

FastSpring

In the SaaS industry, the checkout experience can make or break a sale. Focusing on these three key areas can help your SaaS business win more customers: Language. The post Going Global: Why a Localized Checkout Is Key to SaaS Success appeared first on FastSpring. Payment methods. Currency display.

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Battery Ventures: Startups Are Actually Far More Overvalued Now Than in 2021

SaaStr

But my view has been that while AI spend is a way of innovation like we haven’t seen since mobile exploded, at the same time, there is only so much budget in the end. Where 100x, 200x, even 300x ARR deals are the norm for the hottest deals. We’ll see. A lot more than we’ve ever seen before.

Startup 293
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Cyber Weekend Benchmarking Data: 2024 SaaS and Software Holiday Spend Report

FastSpring

It’s almost time again for Cyber Weekend, and November sales spikes aren’t just for holiday gifts and physical goods — SaaS and software companies also benefit from this annual increase in sales. trends in year-end SaaS and software sales data. trends in year-end SaaS and software sales data. dollars for simplicity’s sake.

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85% of Business App Trials Start on Day 0. Don’t Waste Your Shot. The Latest Data from 75,000 Apps and RevenueCat

SaaStr

I’m fortune that SaaStr Fund was the first investor in RevenueCat in 2018 and today it’s grown into the #1 tool to manage mobile subscriptions, powering 40% of all mobile subscription apps, and even ChatGPT’s mobile app itself. So they see 40% of all mobile subscriptions — and a ton of data from it.

Data 196