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We are 14 days away from SaaStr Scale – meet our sponsors!

SaaStr

Grab your seat for their 12:30 PM PST workshop on Scaling with Speed: How to Streamline Your Revenue Operations with Conga. Join members of their solution engineering team on December 9 at 9 AM PST for a workshop on Stop Losing Customers : 5 Steps to Creating Customers for Life with Freshworks. . Freshworks.

Scale 293
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Strategic Finance in Today’s Market: A Tactical Guide to Building & Scaling Your Team with IVP

SaaStr

In a fascinating workshop session, Miao shares his thoughts on how finance teams can contribute to company strategy and grow revenue. SaaStr Workshop Wednesdays are LIVE every Wednesday. This function can be outsourced in the early days of a startup, but it is usually brought in-house after Series B. Sign up for free.

Scale 239
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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

In this article, I will summarize what I’ve learned about B2B sales outsourcing. W hat is Sales Outsourcing? Sales outsourcing gives parts of your own sales process to others (individuals or agencies). Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Lead Generation).

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Top 10 Mistakes Getting to $100M ARR with LaunchDarkly’s Co-founder Edith Harbaugh (Pod 668 + Video)

SaaStr

After three months, this talented guy came to Harbaugh with the recognition that LaunchDarkly’s customers were developers. He didn’t like to sell to developers, so he quit. They were expecting a polished pitch, and all Harbaugh had were rough slides and expectations for workshopping and feedback. People weren’t experimenting.

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10 Things That Always Work in Marketing with SaaStr Founder and CEO Jason Lemkin: Part 2 (Pod 653 + Video)

SaaStr

If you outsource a firm or agency and dump cloned content on them and destroy your list, outbound won’t work for you. You need a sustained effort of partner marketing, and when done right, it should develop 10% or more of your revenue. You’ll likely get an email back and a double-digit connect rate. You have to do the research.

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Successes and Setbacks on the Road to $1B with Alessio Artuffo, President and COO at Docebo

SaaStr

Between 2016 and 2023, you see the ACV (average contract value) going up and up. As a result, the contracts got bigger because they were working with bigger companies. Then, you develop a culture that has to permeate, evolve, and improve as you grow. So, you need to get hyper-selective in who you hire at critical growth stages.

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New Relic’s Mark Weitzel on creating open developer communities

Intercom, Inc.

So what’s the key to having happy developers? A joyful, transparent development experience. As we keep building out our own platform so teams can customize Intercom for their own needs, we’ve loved getting to know the great group of developers and partners building apps for our customers and for themselves.