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Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform ProductMarketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. Let’s start with product-led growth (PLG). Adopt At the time of adoption, the user starts to feel confident about the product.
From there, he created HubSpot’s freemium, go-to-marketproduct, before moving into his current role. In his spare time, he also hosts his own growth-focused podcast, called The Growth TL;DR. Short on time? Product-led growth generally is a good fit for companies that have a freemium option or a free trial.
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