Remove Part-Time VPE Remove Product Marketing Remove Software Development
article thumbnail

Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. Let’s start with product-led growth (PLG). Adopt At the time of adoption, the user starts to feel confident about the product.

article thumbnail

HubSpot’s Kieran Flanagan on product-led growth

Intercom, Inc.

From there, he created HubSpot’s freemium, go-to-market product, before moving into his current role. In his spare time, he also hosts his own growth-focused podcast, called The Growth TL;DR. Short on time? Product-led growth generally is a good fit for companies that have a freemium option or a free trial.