Practical Advice on SaaS marketing

AUGUST 8, 2015

Whatever tactics you use - search engine marketing, events, email, webinars, etc. The SaaS customer acquisition machine That’s exactly how the software-as-a-service (SaaS) business model is supposed to work. With most SaaS solutions, deployment is hassle-free, and there’s no upfront license fee or long term commitment.

Payment Solutions 124

Payment Solutions SaaS Payments Payment Features Payment Services 124

ChurnZero

JANUARY 24, 2022

Building a business from the ground up always has its challenges, but maintaining a subscription-based business can be particularly difficult due to its ongoing nature. One of the most effective ways to run a subscription-based business is through a customer-centric strategy. You might be wondering, what is customer centricity ?

Payment Features 98

Payment Features Subscription SaaS Payments Payment Services 98

FastSpring

SEPTEMBER 16, 2022

In our first post about our online community , we mentioned launching the Global SaaS Leaders Slack group because we saw a need for the kind of software-and-SaaS-focused community we’d want to be a part of. Our Guiding Principle: Our Software and SaaS Community Must Be Good for You in Order for It to Succeed. Professional moderation.

SaaS Payments 124

SaaS Payments Payment Solutions Merchant Services Software Review 124

Stax

MARCH 26, 2024

Online payment systems are the standard. Online terminals (sometimes referred to as virtual terminals) power various types of transactions, including eCommerce and payments made over the phone. They act as a bridge between traditional payment processing and online payment possibilities.

Payment Methods 88

Payment Methods Merchant Services Payment Services Payments 88

FastSpring

JULY 15, 2022

In a one-hour webinar, we covered the four main ways that SaaS companies handle global sales taxes. The growing list of countries that have changed their rules around VAT and sales taxes for software sales in recent years. So what are your options when it comes to tax collection and compliance? About FastSpring.

SaaS Payments 109

SaaS Payments Payment Services Payment Solutions Payment Features 109

Stax

OCTOBER 14, 2024

Hunting for a payment processor provider for your business shouldn’t be one of those things. When digging through the thousands of solutions that are meant to help you accept payments, finding the right tools is a priority but it’s not everything. Learn More 7 Steps to Select the Best Payment Processor for Your Small Business 1.

Payment Services 88

Payment Services Payment Methods Merchant Services Payment Solutions 88

Stax

APRIL 18, 2024

Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. TL;DR ISVs develop and distribute software products independently and often collaborate with hardware manufacturers and platform providers. Learn More What are ISVs?

Outsourcing Services 88

Outsourcing Services SaaS Payments Payment Services Payment Methods 88

User Pilot

MARCH 7, 2023

That’s why we have ten reasons why your users are canceling their subscriptions and what you can do to mitigate them and drive long-term customer retention. No ongoing value realization: Help users discover advanced features and uncover additional value with in-app tooltips. Involuntary churn due to failed payments.

SaaS Payments 91

SaaS Payments Subscription Payment Features Payment Methods 91

Stax

DECEMBER 27, 2023

Accepting payments is the most important functionality that a business needs to start selling. But to accept payments seamlessly and securely, you need a merchant account. A merchant account refers to a business bank account that allows businesses to accept electronic payments for goods and services.

Merchant Services 88

Merchant Services Payment Methods Payment Services Payment Solutions 88

How To Buy Saas

DECEMBER 1, 2020

SaaS is a global software solution created by different businesses in order to improve human activities in a matter of clicks. SAAS is also abbreviated as software as a service. SaaS as we already understood is a software as a service. These saas can be either web or app-based or even both. What is SAAS marketing?

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

Chaotic Flow

OCTOBER 8, 2013

Unfortunately, software companies have a bad habit of thinking about product in isolation from the rest of the marketing mix. From a SaaS customer’s point of view, there is little distinction between your SaaS product, website, mobile app, support, service and community. Register for a webinar? Comment on current features?

SaaS Payments 200

SaaS Payments Payment Methods Payments Scale 200

Baremetrics

JULY 8, 2020

And unfortunately, a lot of SaaS and subscription-based companies don’t take any action to stop it from happening. It generally happens as a result of the customer’s payment failing and never resolving the issue. After a certain amount of time goes by without payment, their subscription doesn’t renew, which results in churn.

SaaS Payments 97

SaaS Payments Churn Payment Solutions Payments 97

FastSpring

MAY 25, 2023

Pricing your software as a service (SaaS) can be hard enough even during the best of times, but figuring out how to dial in the right pricing to drive more revenue in times of stagflation can be even more challenging. FastSpring helps SaaS and software companies sell around the world. Inflation isn’t flat: Vary your strategy.

SaaS Payments 140

SaaS Payments Pricing Payments Merchant Services 140

User Pilot

JANUARY 31, 2022

If you’re a SaaS owner with a multi-platform product, you may be wondering what the difference between in-app notifications and push notifications is. Today we’re going to compare the two so you know which one to use for your in-app marketing goals! What are in-app notifications? Push vs In-app notifications.

Payment Solutions 85

Payment Solutions SaaS Payments Customer Lifetime Value Payment Methods 85

ChurnZero

MARCH 31, 2020

7 Key Takeaways from ‘Fortifying Customer Relationships During COVID-19’ Webinar. Kris Morrison, VP of Customer Success at Interact Software. Remember to reevaluate and update product automations that have customer touchpoints (like in-app notifications and email) to ensure they don’t come across as insensitive during times of crises.

Payment Methods 72

Payment Methods Payment Solutions Software Review Payment Services 72

Neil Patel

APRIL 7, 2020

The moment I blogged about more features being opened up for free, many of you decided to purchase a paid subscription. This has led Eric to gain more social media fans and it’s given him an opportunity to do a webinar about his product/services to a new audience of 50,000 people. Opportunity #2: Paid ads are really, really cheap.

Payment Methods 145

Payment Methods Payment Solutions Marketing Payment Services 145

FastSpring

DECEMBER 18, 2020

Streamlining how other businesses buy products, software, and services free up employees within a business to tackle different tasks when they’ve historically been tied up in lengthy sales meetings and demos. There was one problem—the process of buying BizNet’s software wasn’t exactly straightforward.

Payment Methods 147

Payment Methods B2B Outsourcing Services Payment Services 147

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Touchpoints also include occasions when clients interact with your software app in a SaaS context. Delivering customer support.

B2B 119

B2B Payment Methods Payments SaaS Payments 119

Natalia Luneva

JANUARY 13, 2021

However, the subscription business model can’t survive if you keep on acquiring new custo mers but the old ones keep on walking away. The period refers to a month or year depending on which payment option you offer or which of them is more popular. Software companies that serve large organizations experience a 6-10% churn rate.

SaaS Payments 105

SaaS Payments Payment Methods Churn Payment Services 105

Aaron Beashel

MARCH 9, 2018

The best way to illustrate what I mean is by examples, and I’ve used the email marketing software category to illustrate some of the different models taken by different companies in the space. It’s not the specific marketing tactics you use, but more the high-level description of how you acquire customers. Factors to consider.

Scale 192

Scale B2B SaaS Payments Strategy 192

Neil Patel

FEBRUARY 19, 2021

There’s the return of some old, favorite strategies like email marketing, but we’re moving forward into exciting new territory, too, especially when it comes to remote working and app development. Mobile apps and e-commerce stores are big business. Every entrepreneur can now build an app, social media platform, or e-commerce website.

Entrepreneurship 144

Entrepreneurship Payment Methods Trends Payment Services 144

Baremetrics

SEPTEMBER 5, 2021

Company X may choose webinar registrations as an MQL behavior while Company Y may choose an MQL as a lead that downloads multiple white papers. Company Y may decide that an SQL is a lead that has had five webinar attendance. Typically, a lead scoring system is employed within a CRM; leads are scored based on engagement.

Payment Solutions 95

Payment Solutions SaaS Payments Payment Methods Payment Services 95

Totango

JUNE 3, 2022

I’ve discussed your concern with our support team, and we’re taking the following steps to resolve this problem as quickly as possible: [Summarize solution]. An excellent opportunity to engage clients is inviting them to an event, such as a webinar or seminar. The webinar is available at [date, time]. Here’s a sample template.

Customer Success 113

Customer Success Payments SaaS Payments Payment Methods 113

How To Buy Saas

JANUARY 1, 2021

Collecting payments and setting up membership is much easier when you choose to run your course through these online course platform. With platforms like this, you’ll be able to create courses but also run webinars, developer email sequences, and more. A coupon system can be integrated to boost sales. All in one Course platform.

Payment Methods 98

Payment Methods Payments Payment Solutions Marketplace as a Service 98

ProfitWell

MARCH 24, 2020

The subscription model is booming. Almost everything is sold as a subscription, from socks to razor blades, and of course software. Without further ado, let's look at nine subscription-based companies absolutely nailing it in 2020. What is a subscription company? So why the subscription business model?

Subscription 72

Subscription Payment Features Payment Methods Payments 72

Baremetrics

OCTOBER 10, 2021

Your SaaS company likely uses a CRM and/or payment processing software, and the data required to compute these core metrics can be all over the place. Integrating innovative software that can cull MRR values from CRM and payment processing systems is a valuable shortcut. The second step is content production.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

Incredo

NOVEMBER 21, 2019

Precisely – about SaaS affiliate programs… SaaS partner programs entice both software providers and affiliate partners for various reasons: 1) SaaS products are usually low-cost. 2) Software companies can pay high commissions because they don’t sell physical products. 5) Everyone minds his own business.

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

User Pilot

APRIL 24, 2024

TL;DR SaaS renewals includes the process of renewing a subscription to an online-hosted software service. Customer churn rate quantifies subscription cancellations, calculated as lost customers divided by the starting customer count. If you want to ensure customers renew each time, continue reading ahead.

SaaS Payments 76

SaaS Payments Retention Payment Services Payment Solutions 76

Neil Patel

JANUARY 18, 2022

Swipe Page’s landing page templates give your site visitors an app-like experience. Leadpages is the solution for you. With integrations like OpenTable, restaurants can use Leadpages for reservations, and online coaches have access to Calendly to process payments for strategy calls. The best part? Leadpages Pros: 2.4

Payment Methods 109

Payment Methods Payment Solutions Payments Sales Hiring 109

User Pilot

JANUARY 26, 2023

Implement an in-app knowledge base with self-help resources. Send payment reminders both through email and in-app to prevent involuntary churn. As a win-win solution, create and organize self-help resources in an in-app knowledge base. Implement loyalty programs to encourage referrals and product engagement.

SaaS Payments 91

SaaS Payments Payment Solutions Metrics Payment Methods 91

ChurnZero

JANUARY 24, 2022

Building a business from the ground up always has its challenges, but maintaining a subscription-based business can be particularly difficult due to its ongoing nature. One of the most effective ways to run a subscription-based business is through a customer-centric strategy. You might be wondering, what is customer centricity ?

Payment Features 52

Payment Features Subscription SaaS Payments Payment Services 52

ChurnZero

JANUARY 24, 2022

Building a business from the ground up always has its challenges, but maintaining a subscription-based business can be particularly difficult due to its ongoing nature. One of the most effective ways to run a subscription-based business is through a customer-centric strategy. You might be wondering, what is customer centricity ?

Payment Features 52

Payment Features Subscription SaaS Payments Payment Services 52

How To Buy Saas

AUGUST 23, 2021

Webinars Platforms are utilized by a variety of professionals, from educators to brand managers. Best Webinar platforms connect users to their audiences, be it students or clients, in a powerful way. Webinars allow users to tailor their messaging to the individuals watching instantly. Your own needs may vary.

Payments 52

Payments Technical Review Payment Methods Software Review 52

Intercom, Inc.

MARCH 16, 2021

You can also onboard and educate new customers so they’re set up for success with your product from day one and have all of the information they need to get started and overcome common hurdles, such as configuring your app or installing it on mobile. Educate customers on new features. Customer retention. Product engagement metrics.

Payment Methods 201

Payment Methods Payments Scale SaaS Payments 201

Baremetrics

JANUARY 17, 2022

There are two types of email subscription lists that marketers can build: free and paid. How To Make Your Paid Newsletter Subscription More Efficient Content Creation and Distribution Email Newsletter Tool: What to look out for Popular Newsletter Subscription Services 1. Table of Contents. And always start with a free trial.

Scale 95

Scale Payment Solutions Management Payment Methods 95

User Pilot

MAY 8, 2024

Educate customers with resources in multiple formats like blogs, webinars , or videos. Anticipate future customer needs and work proactively to find solutions. For example, a company may seek a cybersecurity solution to ensure the safety of its operations and customer data. Why is it important to satisfy customer needs?

SaaS Payments 86

SaaS Payments Payment Solutions Payment Services Payments 86

Baremetrics

DECEMBER 18, 2019

Notion’s secret weapon is that you can use the product completely for free until you become a power user — right when you’re ingrained, hooked, and invested — which in their case is represented by a certain number of “blocks” you use in the app, and then they ask you to upgrade to a paid account. Evernote’s lost opportunity is in their model.

Retention 136

Retention Strategy Payment Solutions Technical Advisors 136