SaaStr

JULY 20, 2024

Work with Great Executive Recruiters ”The first time I saw an invoice for an executive search, I think I had a heart attack,” Shrav joked. If you pick up the phone, call a customer, and ask if they would pay double or triple the price to stay with your company, it’s a strong signal for customer love. Why does that matter?

Sales Recruiting 299

Sales Recruiting Sales Hiring Scale Engineering 299

User Pilot

JUNE 11, 2024

Product marketing metrics are key for understanding and optimizing the performance of your product. They help you measure success, identify areas for improvement, and align your product management strategies with your overall business goals. Book a Userpilot demo to see how you can track all your metrics in one place.

Benchmarks 102

Benchmarks Product Marketing Metrics Marketing 102

SaaSOptics

APRIL 14, 2022

SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. In recent years, usage-based pricing has become popular amongst growing SaaS companies and their customers—but is it the right choice for your business? Types of Pricing Models.

Payments 98

Payments Pricing SaaS Payments Payment Services 98

Buffer Resources

FEBRUARY 28, 2024

And you don’t get “business” status without understanding pricing. So, together with creator sponsorships expert Justin Moore , who helps creators negotiate partnerships through Creator Wizard , we put together this resource on how to figure out your pricing as a creator.

Pricing 124

Pricing Social Media Consulting Branding 124

OpenView Labs

JULY 2, 2020

Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

OpenView Labs

APRIL 3, 2019

The researchers blame “premature scaling” as the root cause, pointing out that 70% of startups in the study scaled before they were ready and that startup founders substantially underestimate how long it takes to validate their market. It’s no wonder that the startup community obsesses over finding product-market fit.

Product Marketing 63

Product Marketing Pricing Scale Marketing 63

Tom Tunguz

MAY 10, 2017

When building a SaaS product for salespeople, a startup’s price will inevitably be compared to Salesforce CRM’s cost of about $150 per seat. How expensive is this new product compared to Salesforce? This is the price anchoring effect in the real world. But price anchoring based on platform pricing is the norm.

Pricing 113

Pricing Software Review Systems Review Mobile 113

User Pilot

SEPTEMBER 4, 2024

If a metric doesn’t help you make decisions about your product, marketing, or overall business strategy , it’s likely a vanity metric. This actionable metric shows the percentage of trial users who convert to paid subscriptions. To identify vanity metrics, ask yourself: Does this metric drive decision-making?

Product Marketing 105

Product Marketing Metrics Customer Lifetime Value Marketing 105

Chart Mogul

SEPTEMBER 17, 2020

Because MRR is based on subscriptions, it has a strong forward-looking element. For example, if a customer pays for a whole year in advance, you should spread their payment over the 12 months it covers and count each share towards your MRR for the year ahead. Example: A customer pays $60 for an annual subscription. Sure, it is.

Payments 145

Payments Revenue Payment Features SaaS Payments 145

SaaStr

FEBRUARY 9, 2024

From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. The Highest ROI Activities from Each GTM Function To wrap up, we asked GC what he’s seen work best in each of the Go-to-Market functions. At the same time?

Scale 317

Scale Sales Hiring Sales Marketing 317

Andreessen Horowitz

JUNE 6, 2024

In each case, successfully launching these products means finding product-market fit all over again—but this time, you have a much slimmer margin for error. This is why considering pricing and packaging ahead of time not only becomes a competitive advantage, but a necessity. Let’s make this more concrete.

Pricing 97

Pricing Scale Generative AI Customer Support 97

SaaStr

APRIL 2, 2019

So we invested in that product, built out a couple of key features, opened up our APIs and launched that product. And when we launched it, we put it on the market for $1,000 a month. Three times the price of our original product. Think about your product, and imagine being able to sell it for three times the price.

Scale 248

Scale Sales Hiring Scaling Strategy 248

User Pilot

DECEMBER 17, 2021

Choosing between the multiple SaaS pricing models is an essential step that every business needs to take to drive product growth. Today we’re going to cover various pricing models, when to use freemium, and how you can leverage psychological tactics in your pricing strategy. How is SaaS pricing different?

Pricing 98

Pricing SaaS Payments Scale Strategy 98

FastSpring

JUNE 22, 2022

Products Are Finding New Growth in the Opposite Segment. Historically, when SaaS businesses have gone to market, they’ve done so by finding product-market fit with one of two core audiences: consumers or businesses. And that decision shapes their product and sales processes for the life of their company.

B2C 148

B2C Payments SaaS Payments B2B 148

Baremetrics

JULY 28, 2019

Pricing can be one of the most overwhelming and puzzling parts of business. SaaS businesses, in particular, have a unique challenge with pricing for a few reasons: There’s an almost infinite number of different ways to price a SaaS product. Pricing Strategies: The way your pricing model is presented and marketed.

Pricing 101

Pricing Strategy SaaS Scale 101

Stax

MARCH 18, 2025

However, a SaaS company providing global HR and payroll solutions may have a few hundred customers paying a monthly or annual feein other words, making recurring payments over a longer period of time. Churn is the percentage of customers that end their subscriptions within a certain amount of time. Churn rate.

Scale 117

Scale Payment Services Payments SaaS Payments 117

Chart Mogul

NOVEMBER 11, 2024

Penetration pricing sounds like a no-brainer for new businesses: come in with the lowest price, attract customers, raise the price later, and watch your revenue grow. Let’s break down what penetration pricing really is, the pitfalls it can bring, and how to use it the right way. What is penetration pricing?

Pricing 40

Pricing SaaS ChatGPT Scale 40

SaaStr

MARCH 1, 2024

Notion launched the first of many upcoming AI features, and they’ve priced it so that it may be at $100M ARR in the near term. The automations are an add-on, priced at 50% of core offerings. Some of that is by launching add-on products that can be priced as subscription fees or transactional per conversation.

Generative AI 293

Generative AI Outsourcing Services AI Software Review 293

Neil Patel

MARCH 1, 2021

The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Productized services are standardized services sold like products, with clearly defined parameters and pricing.

Scale 141

Scale Payment Features Consulting Sales Hiring 141

The Angel VC

NOVEMBER 29, 2013

At the bottom I noted what these phases usually mean in terms of the stage of your product and company and which funding level it typically corresponds with. Post product/market fit, pre scale As you’re slowly but surely getting to product/market fit and starting to get the first paying customers (yay!),

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

Baremetrics

AUGUST 23, 2021

It acts as a product launch blueprint for your business, enabling you to reach customers and sell your product more effectively. Here's how you can create an effective GTM strategy for your SaaS product. Why Is an Effective Go-to-Market Strategy Important for Any Startup? Marketing and distribution channels 3.

Strategy 104

Strategy Scale Payment Features Software Review 104

SaaSOptics

MARCH 16, 2022

In this webinar recap, you’ll see the most significant trends in SaaS pricing, subscription management, metrics/analytics, and what they could mean for your business in 2022. Trends in Billing and Pricing . However, 64% of these participants considered expansion into new pricing models in 2022. Fixed pricing.

Trends 98

Trends B2B Scale Payment Features 98

The Angel VC

SEPTEMBER 16, 2013

As a rule of thumb, you should aspire a payback time of 6-9 months, meaning that you spend 6-9 months' worth of subscription revenue to acquire a customer. If you need a field sales force to sell your product, assume that your ARPA needs to be at least $3000 per customer per month if not higher (enterprise sales).

Scale 153

Scale Sales Hiring Startup Sales 153

Chart Mogul

MARCH 9, 2020

We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics. A smaller team allows us to be more productive and move quicker.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Chaotic Flow

JULY 9, 2013

However, your SaaS marketing tactic of choice will depend heavily on your specific market and SaaS sales model. If your price point is low and your product is easy to understand, then blogging, SEO and other inbound marketing techniques are likely to fit the bill. In SaaS, it’s the vendor’s problem.

Acquisition 170

Acquisition Marketing SaaS Customer Lifetime Value 170

Kellblog

JULY 8, 2020

Expecting the sales leader to figure out positioning and pricing. They should have input, but startups should hire a VP of Marketing with strong product marketing skills at the same time as the first VP of Sales. (DK: That embrace needs to be deeper than just go-to-market; it has to include product in some way.).

Sales Hiring 144

Sales Hiring Startup Software Review Enterprise 144

SaaStr

JANUARY 24, 2024

Kate has a simple framework for going upmarket: Product, People, and Process. From a product standpoint, you might think you have product market fit. But selling to large companies means having the right security and administrative features and requirements. The result?

Scale 273

Scale Sales Hiring Scaling Revenue 273

Kalungi

NOVEMBER 30, 2024

Discover 12 inspiring SaaS pricing page examples that convert, plus best practices and design trends for creating high-converting subscription tiers.

Pricing 74

Pricing SaaS Subscription Payment Features 74

Aaron Beashel

MARCH 9, 2018

Obviously Product/Market fit is a big factor here, but assuming you have a relative level of Product Market fit, I think the next thing key factor is having the right Go To Market model. They target small business owners and offer their product on a freemium model. Factors to consider.

Scale 192

Scale SaaS Payments B2B Strategy 192

Blulogix

MARCH 20, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Understanding the Renewal Process in B2B Subscriptions In the competitive landscape of B2B subscriptions, the renewal process is a critical moment of truth.

Payment Features 52

Payment Features B2B Subscription Customer Lifetime Value 52

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. When I joined we had just an MVP, 10 beta customers and no pricing. We are now between the growth and the scale, based on the different markets.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. You may also hear it referred to as multi-currency pricing or localized pricing. The answer is likely no because there’s no such thing as a universal price, even for an identical house.

Pricing 52

Pricing SaaS Payments Payments Payment Features 52

User Pilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Product Marketing 52

Product Marketing Management Marketing Customer Lifetime Value 52

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Do your research.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

SaaStr

JUNE 10, 2021

Ep #402: Mårten Mickos, CEO of HackerOne, explains their innovative approach of packaging customer value derived from a variety of activities into an annually recurring subscription offering that delivers outstanding value to customers while simplifying the buying process and the customer journey.

Outsourcing Services 162

Outsourcing Services Marketplace as a Service Outsourced Development Scale 162

OpenView Labs

SEPTEMBER 8, 2021

2021 has proven to be the year of usage-based pricing. . 45% of expansion stage SaaS companies now say they have a usage-based or consumption-based pricing model, according to data from OpenView’s forthcoming 2021 Finance and Operations benchmarks report. . Product: Treat product investments as a revenue-generating expense.

Customer Success 64

Customer Success Pricing Scale Compensation 64

User Pilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Product Marketing 52

Product Marketing Technical Review Management Marketing 52