SaaStr

MARCH 12, 2019

The three stages are product-market fit, then go-to-market fit and lastly growth and moat. So that’s what I wanna throw out there today, is a framework on how to think about it deeper than just, hey let’s get product market fit and then lets add 20 reps. What is sales? What is sales?

Scale 261

Scale Sales Hiring Revenue VP of Engineering 261

Intercom, Inc.

JULY 4, 2018

Below you can watch me deliver that talk in London’s Roundhouse, or read on for a written account. The term “product-first” is implicitly set up in contrast to what came before, which were mostly sales-driven companies. Their approach: “First we sell it, then the product team has to quickly build it.”

Marketing 191

Marketing Sales Hiring Sales Recruiting Innovation 191

Tom Tunguz

FEBRUARY 24, 2015

Once a startup has found an initial product market fit, the business must evolve the way it models its growth. Before product market fit, a startup’s financial projections focus on costs. The Fundamental Unit of SaaS growth is the atomic go-to-market team of a startup.

Sales Recruiting 113

Sales Recruiting Startup Revenue Sales Hiring 113

Unbounce

JUNE 16, 2020

For example, ActiveCampaign’s reseller program offers beefier discounts to partners as they grow, letting them set their own pricing and pocket the difference: ActiveCampaign’s reseller program offers deeper discounts on pricing as more sales are made, creating an incentive to go big. This generates recurring revenue.

Outsourcing Services 106

Outsourcing Services Sales Recruiting Scale SaaS 106

SaaStr

APRIL 30, 2022

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. How much is a customer going to bring you over his lifespan using your product? The key here is knowing what your sales model is. And there are basically two sales models out there.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

Intercom, Inc.

JULY 4, 2018

Below you can watch me deliver that talk in London’s Roundhouse, or read on for a written account. The term “product-first” is implicitly set up in contrast to what came before, which were mostly sales-driven companies. Their approach: “First we sell it, then the product team has to quickly build it.”

Marketing 165

Marketing Sales Hiring Sales Recruiting Innovation 165

SaaStr

JULY 15, 2022

Jason Lemkin: I’ll answer it, but are you thinking more on sales or technology or broadly speaking in the question? Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. First of all, on go-to-market and sales and marketing, be very, very wary of folks that want to outsource your core.

Scale 293

Scale Outsourcing Services Sales Hiring VP of Engineering 293

SaaStr

NOVEMBER 28, 2019

Product-market fit has been really important. Felix : And then kind of as we raised our series B round where we said, okay, let’s try to build a really good and successful company, that’s when we shifted to a hundred percent subscription. It can order subscription. People make the difference.

Sales Hiring 190

Sales Hiring Scale Sales Recruiting Government 190

Intercom, Inc.

JUNE 3, 2021

If you’ve got a good setup, then more teams equal more product, and more product equals more marketing and more sales and all sorts of stuff like that. The only challenge there is your recruiting capacity, right? Is there an adjacent ask in marketing? So you can hire more and hire faster. Paul: Yeah.

Strategy 228

Strategy Software Review Development Team Review Sales Recruiting 228

User Pilot

JULY 27, 2023

Customer Onboarding Specialist: Responsible for helping new customers get up and running with the company’s products. Account Managers: They serve as the lead point of contact for all customer account management matters. They also manage finances and supervise one or more engineering teams.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

User Pilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. To build the best possible go-to-market strategy, you should: Define your target audience and what their JTBDs.

Strategy 98

Strategy Sales Recruiting Scale Marketing 98

Sales Hacker

MAY 28, 2019

SaaStock is a gathering of SaaS Sales Leaders, Founders, VCs, and anybody passionate about building a SaaS business. And make sure you’re following Sales Hacker on Instagram , Twitter , and LinkedIn. So how do you design a go-to-market strategy that ensures product-market fit stays strong?

Sales Recruiting 13

Sales Recruiting Sales Hiring Scale Sales 13

Andreessen Horowitz

APRIL 23, 2024

Whether it’s creating better tools to write code and test code, better tools for customers to engage with reps, better tools for sales teams to engage with their prospects, all those things are happening inside of Bill. For both of you, subscription is a smaller-to-no piece of the story. It’s a transaction business.

Payments 110

Payments Forecasting Payment Services Sales Hiring 110

User Pilot

JULY 22, 2023

In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work.

Strategy 96

Strategy Sales Recruiting Customer Success Acquisition 96

Intercom, Inc.

APRIL 22, 2019

With the advent of the subscription economy, support is increasingly responsible for fostering that relationship over time (which can lead to more long-term revenue). How did you all get to product-market fit ? Rick : I heard a great analogy that when you’re in pre-product-market fit, you can feel like you’re in a desert.

Scale 156

Scale Scaling Underperforming Technical Team AI Search 156

ChurnZero

APRIL 27, 2021

Account expansion is often a more telling metric at this stage as those companies with high-growth potential will often see off-cycle expansion just a quarter or two into a new customer subscription – the proverbial land and expand. . Interest from channel partners and sales via channel partners can be another meaningful indicator. .

Scale 98

Scale Customer Success Payments Underperforming Technical Team 98

Chart Mogul

JANUARY 9, 2025

So read on, and hopefully, your SaaS sales journey will be less about trial and error and more about steady progress toward success. Whats important to note is that each model targets a distinct customer persona and, therefore, has a unique approach to the customer journeyfrom brand awareness to sales and, ultimately, conversion.

Scale 52

Scale Sales Hiring Startup Sales Recruiting 52

ProfitWell

OCTOBER 10, 2019

First up, a chalk-full Twitter thread by Userpilot’s Aazar Ali Shad on product-led growth, an Appcues x Salesforce launch, plus the Product Marketing Alliance dropping its 2019 State of Product Marketing. Your top subscription news. A product-led tweet storm. Here's the full rundown on Product Hunt.

Technical Advisors 62

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 62

Intercom, Inc.

APRIL 18, 2019

Anthony Kennada , the Chief Marketing Officer at Gainsight , has helped navigate these tricky waters and put the Customer Success category on the map. Over the past four years, the number of Customer Success Managers (CSMs) in the industry has increased 400%. I like the idea of being long-term greedy, but short-term humble.

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112

ProfitWell

DECEMBER 4, 2019

SaaS, or software as a service, is a delivery model in which a centrally hosted software is licensed to customers via a subscription plan. A SaaS company maintains responsibility for the servers, database (and the data they contain), and other software that allow their product to be accessed and used. Recurring payments.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

SaaStr

JUNE 10, 2020

Second, product market fit. Product market fit matters more than ever and technology is what’s going to get us out of this, the understanding of data and getting the insights and how fast we move in tech. And he said, “Product and engineering are going to build this weekend. Meagen, sales.

Travel 215

Travel Scale Marketing Outsourcing Services 215

OpenView Labs

MARCH 29, 2019

strategic narrative) has permeated its ranks because they’re usually staffed by a mix of sales, marketing and product people. Or haven’t permeated those ranks: One sales rep told me if I wanted to hear a really good version of the pitch, it was too bad because his CEO, who would be back shortly, was really good at that.

Sales Recruiting 65

Sales Recruiting Underperforming Technical Team Subscription Payment Features 65

Outseta

JANUARY 20, 2020

And working in the property management industry? But Buildium had found product market fit , and although I didn’t know it yet, I was stumbling into a great situation. In light of the sale of Buildium last month I figured now is as good of a time as any to reflect on the most important ones. You read that right—two!

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

User Pilot

NOVEMBER 23, 2023

As they get larger or introduce new product lines too quickly, we often go too broad with the market that we’re serving and start losing touch with the customer’s needs. In other words, the product-market fit becomes weaker for some of the target audience. The product momentum gap by Dave Martin.

Scale 105

Scale Underperforming Technical Team Sales Recruiting Software Review 105

User Pilot

JUNE 28, 2023

Stripo offers a pre-sign up interactive demo that brings prospects to their ‘Aha’ moment before they even create an account. Kommunicate drives sales-less product adoption through product experiments and tracking adoption rates with Userpilot.

Onboarding 97

Onboarding SaaS Payments Payment Services Payment Solutions 97

ProfitWell

OCTOBER 23, 2019

First up, a packed Twitter thread by Userpilot’s Aazar Ali Shad on product-led growth, an Appcues x Salesforce launch, plus the Product Marketing Alliance dropping its 2019 State of Product Marketing. Your top subscription news. A product-led tweet storm. Here's the full rundown on Product Hunt.

Technical Advisors 40

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 40

Sales Hacker

JANUARY 28, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Kraig Swensrud is the Founder & CEO of Qualified where he provides crucial experience and entrepreneurial energy to create the future of enterprise sales tech. You got sales reps. Everybody was learning on the fly.

Sales Hiring 83

Sales Hiring AI Scale Cloud 83

FastSpring

MARCH 27, 2023

It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. on just how to bucket the messaging from our product marketing perspective. They recruit sports athletes, and offer a bunch of things for the sports athletes pretty cool. Check it out.

Payment Solutions 94

Payment Solutions Payment Services SaaS Payments VP of Engineering 94

ProfitWell

OCTOBER 25, 2019

Today, we see Pendo raise $10M to get us all more product-led , Drift’s David Cancel reminds us of rituals (and why they’re so essential to fostering a culture’s success), plus the crew over at BBC questions the value of subscription—but we set them straight. Your top subscription news. What's up with Pendo?

Sales Recruiting 40

Sales Recruiting Payment Features Subscription Company Culture 40

ProfitWell

DECEMBER 10, 2019

We’re just one week out from a webinar that’s totally product-led. Your top subscription news. Because we know there are hidden costs to things like discounting—a huge topic of intrigue in the subscription world—primarily because most people don't know how to discount effectively. (We The loyals. So who is this useful for?

Sales Recruiting 41

Sales Recruiting Subscription Payment Features Onboarding 41

ProfitWell

OCTOBER 1, 2019

Plus, Recurly raises dough, Medium talks product marketing, and Beyond Pricing helps the common folk make a buck. Your top subscription news. Recurly—provider of enterprise-class subscription billing management for thousands of businesses worldwide—raises $19.5 Recurly raises $19.5M. Translation, please?

Technical Review 40

Technical Review Sales Recruiting Airlines Payment Features 40

Chart Mogul

JULY 1, 2020

After missing the mark on product/market fit for their first startup, the founders decided to find a new business idea and validate it with potential customers. Speaking your customers’ language will accelerate your sales and make your brand more engaging. Click To Tweet. You learn your customers’ language.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

ProfitWell

SEPTEMBER 30, 2019

Your top subscription news. How he thinks about product-market fit. Doctor's orders: a subscription to prescription. GoodRx, a billion-dollar giant in the world of prescription fulfillment, is coming for subscription prescription with the launch of GoodRx Care. “We I find subscription fashion fascinating.

Startup 40

Startup Technical Cofounder Sales Recruiting Healthcare 40

Chart Mogul

JULY 1, 2020

After missing the mark on product/market fit for their first startup, the founders decided to find a new business idea and validate it with potential customers. Speaking your customers’ language will accelerate your sales and make your brand more engaging. Tweet this quote. You learn your customers’ language.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

SmartKarrot

OCTOBER 7, 2021

Collaborate with Sales on large-scale enterprise renewals in your portfolio. Collaborate with the Product team on how to improve the product to meet customer needs. Collaborate with Sales to identify and develop upsell and cross-sell opportunities. Motivate your team to create opportunities to upsell value-added services.

Customer Success 19

Customer Success Sales Recruiting Scale User Experience 19

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . build smoother connections both with your prospects through optimized sales process. And from SaaS sales models to SaaS pricing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

SmartKarrot

AUGUST 21, 2020

As a Customer Success Manager, you will have to ensure the success of the customers by illustrating how the Domo product will provide value to their company. You are responsible to develop and own important relationships with each customer to ensure continued expansion opportunities as well as yearly subscription renewals.

Customer Success 10

Customer Success Sales Recruiting Direct Sales Team Forecasting 10