OpenView Labs

APRIL 3, 2019

The researchers blame “premature scaling” as the root cause, pointing out that 70% of startups in the study scaled before they were ready and that startup founders substantially underestimate how long it takes to validate their market. It’s no wonder that the startup community obsesses over finding product-market fit.

Product Marketing 63

Product Marketing Pricing Scale Marketing 63

The Angel VC

NOVEMBER 29, 2013

At the bottom I noted what these phases usually mean in terms of the stage of your product and company and which funding level it typically corresponds with. Post product/market fit, pre scale As you’re slowly but surely getting to product/market fit and starting to get the first paying customers (yay!),

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Marketing/B2B Solutions.

Scale 141

Scale Payment Features Consulting Sales Hiring 141

Stax

MARCH 18, 2025

Data cited by Statista shows that the software as service is expected to hit $299 billion by the end of 2025. Join the payments-led growth movement Sign up to keep up-to-date with the latest trends in payments, vertical SaaS, and technology from industry experts. Churn rate. Customer lifetime value. More on that later.

Scale 117

Scale Payment Services Payments SaaS Payments 117

SaaStr

MARCH 1, 2024

A Case Study: casetext Casetext is a legal software platform selling to Mid-Market and Enterprise law firms. It turned out that it was pretty hard to build out workflows and software support systems for individuals to be able to do that at the time. Let’s walk through some case studies. This is a really constrained use case.

Generative AI 293

Generative AI Outsourcing Services AI Software Review 293

Chart Mogul

MARCH 9, 2020

We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics. A smaller team allows us to be more productive and move quicker.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

SaaSOptics

APRIL 14, 2022

SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. Most SaaS pricing models typically fall into one of the following categories: Flat-Rate/Fixed Pricing: All users pay a single price every month to use your software.

Payments 98

Payments Pricing SaaS Payments Payment Services 98

The Angel VC

SEPTEMBER 16, 2013

As a rule of thumb, you should aspire a payback time of 6-9 months, meaning that you spend 6-9 months' worth of subscription revenue to acquire a customer. I'm going to call them "pre product/market fit", "pre scale" and "post scale" (being well aware that the transitions between these phases are gradual).

Scale 153

Scale Sales Hiring Startup Sales 153

Outseta

OCTOBER 11, 2019

What I’ve learned about product market fit over a decade of working with SaaS start-ups By Geoff Roberts Few topics are discussed in start-up land more than product market fit —founders spend countless cycles iterating on their products, trying to find this often enigmatic state where it’s clear that there’s a real market for their new creation.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50

The Angel VC

OCTOBER 5, 2014

This can work very well and we're very excited about these types of businesses, but to successfully execute this strategy, SaaS founders with a product/tech/marketing DNA usually have to bring in an experienced VP of Sales who has built an inside sales organization before. Workday, Veeva, SuccessFactors, Salesforce.com, you name it.

Scale 280

Scale Business Customer Lifetime Value Enterprise 280

User Pilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Product Marketing 52

Product Marketing Management Marketing Customer Lifetime Value 52

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market).

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Baremetrics

AUGUST 23, 2021

It acts as a product launch blueprint for your business, enabling you to reach customers and sell your product more effectively. Here's how you can create an effective GTM strategy for your SaaS product. Why Is an Effective Go-to-Market Strategy Important for Any Startup? Whose problems does the product solve?

Strategy 104

Strategy Scale Payment Features Software Review 104

Chaotic Flow

JULY 9, 2013

While shopping can be fun, buying a SaaS product is hard work. As the buyer, you have to figure out your problem, research and evaluate solutions, negotiate a purchase, and learn how to use yet another piece of software. SaaS Marketing Strategy #2 | Facilitate Evaluation. The best SaaS marketing is built into the product itself.

Acquisition 170

Acquisition Marketing SaaS Customer Lifetime Value 170

SaaStr

JUNE 10, 2021

Ep #402: Mårten Mickos, CEO of HackerOne, explains their innovative approach of packaging customer value derived from a variety of activities into an annually recurring subscription offering that delivers outstanding value to customers while simplifying the buying process and the customer journey.

Outsourcing Services 162

Outsourcing Services Marketplace as a Service Outsourced Development Scale 162

Aaron Beashel

MARCH 9, 2018

Obviously Product/Market fit is a big factor here, but assuming you have a relative level of Product Market fit, I think the next thing key factor is having the right Go To Market model. It’s not the specific marketing tactics you use, but more the high-level description of how you acquire customers.

Scale 192

Scale SaaS Payments B2B Strategy 192

User Pilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Product Marketing 52

Product Marketing Technical Review Management Marketing 52

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Do your research.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

ProfitWell

JANUARY 2, 2020

The subscription economy has shifted the power balance in favor of the customer. Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. That’s what makes subscription sales so difficult.

B2C 52

B2C Subscription Payment Features Payments 52

SaaStr

JULY 15, 2022

For example, I was the lowest ranked of those senior VPs at Adobe, but I still had four to $500,000 a year that I could spend on extra stuff, extra software, that I needed to make my department work well, all the other VPs had more in their slash budgets. That means you’ve got to get back to product market fit.

Scale 293

Scale Outsourcing Services Sales Hiring VP of Engineering 293

Andreessen Horowitz

JUNE 6, 2024

Depending on your goals, new products can deepen the wallet share of your existing customers by focusing on new users or new use cases, or they can expand your TAM by targeting new customers, new geographies, or new verticals. The fundamental pricing processes still apply when you’re launching a new product.

Pricing 97

Pricing Scale Generative AI Customer Support 97

Tom Tunguz

MAY 10, 2017

This is why relative pricing questions are so effective when establishing product-market fit. How much value does this new software provide relative to the value I generate from Salesforce? Software platforms are frequently the system of record, the database holding the key data assets of the department.

Pricing 113

Pricing Software Review Systems Review Mobile 113

User Pilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Product Marketing 40

Product Marketing Management VP of Engineering Marketing 40

Andreessen Horowitz

APRIL 23, 2024

One of the holy grails of SMB software is, how are you going to acquire customers? One of the criticisms of SMB software is that each customer can only provide so much revenue. For both of you, subscription is a smaller-to-no piece of the story. Mercury has never monetized via subscription and just focused on payments and float.

Payments 110

Payments Forecasting Payment Services Sales Hiring 110

User Pilot

DECEMBER 17, 2021

SaaS pricing strategies differ from traditional products because most businesses use a subscription-based SaaS pricing model. Freemium models lead to higher churn rates and lower recurring revenue but can be an effective way to maximize rapid adoption — especially for expensive or complex products. Lower revenue.

Pricing 98

Pricing SaaS Payments Scale Strategy 98

Intercom, Inc.

JANUARY 16, 2020

Has there been any similar moments for you in terms of seeing sudden growth due to changes you’ve made in the products or maybe your business model? “We decided to switch to a team based subscription model which became a huge driver for our growth back in the day. This was back in about 2015. They should be co-located.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

SaaStr

APRIL 4, 2019

As a global technology provider powering thousands of SaaS companies, Google is at the forefront of driving exciting and innovative technologies to market. Traditionally we’ve been around since 2005 and traditionally have been a software on-prem business. So we want to develop software faster.

Cloud 173

Cloud Scale Trends Machine Learning 173

User Pilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data 98

Data Product Marketing Customer Success Payment Features 98

Tom Tunguz

AUGUST 11, 2014

When I started in the venture business and met software companies, I never heard the words customer success during pitches or throughout diligence or in board meetings. A few years later, customer success has become equal in importance to sales and marketing and engineering and product within SaaS companies.

Customer Success 100

Customer Success SaaS Payments Payment Services Development Team Review 100

User Pilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Software Review 98

Software Review Outsourcing Services Sales Hiring SaaS 98

OpenView Labs

JULY 2, 2020

B2B and B2C SaaS and Subscription Report. Updated weekly to show the impact of COVID-19, this resource from ProfitWell includes data from their subscription companies. How to Screw Up Your Software Pricing and Packaging Completely. Best Product Pricing Practices for B2B SaaS. Interesting data compiled by Ibbaka.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

SaaStr

JULY 25, 2021

Do you have to still find the right product market fit, you have to build a good product, you have to service the customers, you have to compete in the market. In this conference that’s a important thing like, you know, as companies start, they start getting a product market fit. None of that changes.

Sales Recruiting 261

Sales Recruiting Sales Hiring Scale VP of Engineering 261

User Pilot

JUNE 11, 2021

This is where analytics software comes in. In this post, we will break down the analytics software each SaaS business needs to understand their buyer and user personas, prospects, users, and revenue metrics & company health. What types of Analytics software does every SaaS business need? Marketing Analytics Tools for SaaS.

Software Review 52

Software Review Software Social Media SaaS 52

Chaotic Flow

APRIL 14, 2015

When I’m not completely absorbed with my agile marketing software startup , I do a bit of SaaS consulting on the side. SaaS businesses develop intimate, long term relationships with their customers that are enabled by the always-on connection between the SaaS customer and the SaaS business through the SaaS product.

Scale 156

Scale SaaS Compensation Churn 156

OPEXEngine

MAY 18, 2021

The growth stages are defined as: Early Stage – Product/Market Fit Stage, . ARR is an essential subscription metric that identifies the recurring revenue expected on an annual basis from the subscriber base. Obviously, subscription revenue growth rates are valued differently at different sizes.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Chart Mogul

OCTOBER 3, 2019

The design of your product? . Marketing? . After your product/market fit, your business model is the most important consideration if you’re to save your business from the startup graveyard. Typically developing the software is much more expensive than the initial (subscription) fee a customer would pay.

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

User Pilot

APRIL 29, 2024

This kind of segmentation helps SaaS companies customize their messaging and product development to suit the characteristics of different user groups in their target market. To ensure that marketing efforts are appropriately targeted. Do you use our product differently during certain seasons or weather conditions?

Payment Solutions 104

Payment Solutions SaaS Payments Payment Methods Payments 104