Kellblog

JULY 8, 2020

Mark’s a seasoned startup executive, he’s go-to-market oriented, and he has some large-company chops that he developed earlier in his career. They should have input, but startups should hire a VP of Marketing with strong product marketing skills at the same time as the first VP of Sales. (DK:

Sales Hiring 139

Sales Hiring Startup Software Review Enterprise 139

SaaStr

APRIL 30, 2022

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. Basically you can more easily start using products. The second constituent there is the developer. Why do developers love SaaS products? They love SaaS products.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

SaaStr

AUGUST 19, 2022

And also on the side, doing a strategy of pure, just changing our ICP and fully picking it and making it super narrow and super focused, and having 25% of the team doing that. And 75% of the team continuing business as usual. You just haven’t done it, so it’s usually a marketing issue and not an ICP or vertical issue.

Scale 277

Scale Sales Hiring Scaling VP of Engineering 277

Baremetrics

AUGUST 23, 2021

Whether you're a startup or an established company, launching a new SaaS product isn't as easy as it was 15 years ago. You need to have a strategic approach that includes identifying your market fit, developing appropriate positioning and marketing strategies, and measuring performance. Start your free trial today.

Strategy 104

Strategy Scale Payment Features Software Review 104

SaaStr

OCTOBER 24, 2019

Jos White of Notion and Christian Lanng of Tradeshift team up to show you how to work within, and sometimes around, rules in the workplace. Christian Lanng : So we started with something very, very narrow, which was invoicing. But invoicing happens to be connected to something really, really important, which is payments.

Payments 131

Payments Payment Features SaaS Payments Underperforming Technical Team 131

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Instead, focus on fostering a culture of communication and feedback loops between the team.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Intercom, Inc.

APRIL 22, 2019

Businesses also win if, as a result of AI, teams are able to create more white-glove moments that turn users into customers for life. Here are five quick takeaways: Businesses focused on scaling need to think of customer support as a revenue team , not a cost center. How did you all get to product-market fit ?

Scale 156

Scale Scaling Underperforming Technical Team AI Search 156

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. I stumbled upon Eric Ries and Steve Blank, the concept of customer development – it was a revelation. We got sales leads.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

SaaStr

AUGUST 6, 2019

” So we wanted to create essentially … Well, you can probably describe it the easiest way as an anti-SAP of supply chains, something that was easy, simple, free to use, open, and easy to develop for. Third parties are developing apps for our platform. Your product has value for them. What is Tradeshift really?

Payment Solutions 180

Payment Solutions Payments Outsourcing Services SaaS Payments 180

User Pilot

MARCH 9, 2023

The key causes of customer churn are poor customer support , buggy product, wrong product-market fit, bad user experience, poor onboarding process, high pricing, and long time-to-value. There might be multiple reasons why customers would leave your product, but the primary cause is dissatisfaction.

Underperforming Technical Team 91

Underperforming Technical Team SaaS Payments Payment Solutions Payment Services 91

Chart Mogul

OCTOBER 3, 2019

The design of your product? . Marketing? . After your product/market fit, your business model is the most important consideration if you’re to save your business from the startup graveyard. Or it can be segmented by marketing channel, geography/market, cohort, or any other way that makes sense to your business.

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

Frontegg

DECEMBER 2, 2021

In addition, we are excited to welcome our new partners – the visionary team from Insight Partners, led by Praveen Akkiraju, Daniel Aronovitz, and Jeff Horring. Fast forward to now, Frontegg is running as the core product infrastructure for dozens of hyper-growing companies. You build it and start the product-market-fit quest.

Underperforming Technical Team 93

Underperforming Technical Team Sales Hiring DevOps as a Service Scale 93

ProfitWell

JANUARY 6, 2020

Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” What is product-market fit? Ideal, right?

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

Underperforming Technical Team 91

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 91

User Pilot

OCTOBER 19, 2024

Unlike traditional businesses, most SaaS businesses operate the subscription pricing model. Satisfaction in SaaS, therefore, isn’t simply about developing a nice product and launching it in the market. For instance, you can launch a CSAT survey after a customer interacts with your support team.

Business 94

Business Underperforming Technical Team Customer Lifetime Value Systems Review 94

SaaStr

JULY 1, 2020

She manages a huge global team. It has a portion of its revenue that’s very sensitive to the economy and a lot of startups in the customer base, good and bad, right? I’m looking at it and I’m like, “Who’s got the Wall Street Journal subscription? Four, people in the sale? Jason Lemkin: None.

Merchant Services 264

Merchant Services Scale Sales Recruiting Sales 264

Casey Accidental

OCTOBER 24, 2022

This isn’t a bad idea, and why companies like Facebook continued to grow despite adding more and more complexity over time. It hasn’t always worked, but that is usually because the product/market fit of the product isn’t always strong enough to survive on its own e.g Uber did the same exact thing with Uber Eats.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

Intercom, Inc.

OCTOBER 29, 2020

Think about what you could be doing to bring more diversity into your teams and be more inclusive as a company, and go actively out of your way in order to achieve set goals. I usually do them with Paul or people from the product teams – it’s much more fun to be on a podcast with your boss. Be open-minded.

Payment Solutions 209

Payment Solutions Payment Methods Underperforming Technical Team Sales Hiring 209

Casey Accidental

NOVEMBER 13, 2019

Let’s break down these definitions so we know where we’re at: SAAS: software that businesses access online and purchase via a subscription e.g. Slack, Adobe, Atlassian. SAAS-like: any number of different models where a business sells software to businesses online, but does not charge via a subscription e.g. transactional or pre-revenue.

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

ChurnZero

APRIL 27, 2021

Grotech Ventures is a team committed to helping creative and driven entrepreneurs build technology companies that last. Q: If a new portfolio company does not already have a Customer Success team in place, in your opinion where does that fall in terms of priority of the business’ development? ChurnZero raised a $2.5

Scale 98

Scale Customer Success Payments Underperforming Technical Team 98

SaaStr

AUGUST 5, 2020

Today She discusses how everything is changing in the current climate, the rise of war-time founders, having teams work remote, and the supply-chain reimagined. From the founder’s point of view, in the upmarket, a lot of founders will survive because the market is great. That’s how you find product-market fit.

Technical Review 197

Technical Review Payment Methods Travel Development Team Review 197

User Pilot

DECEMBER 18, 2020

The bad news is: there is no ‘one-size-fits-all’, cookie-cutter method. Or maybe they got the initial value, but have not progressed beyond the ‘basics’ They may be open to switching over to a competitor or are considering canceling their subscription. Source: imgflip.

Engagement 98

Engagement Strategy Underperforming Technical Team Social Media 98

User Pilot

JULY 27, 2023

They also manage finances and supervise one or more engineering teams. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. What to do before building a team for your SaaS company You can’t just jump into hiring without some forethought, or you’ll make many mistakes.

Sales Hiring 89

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 89

User Pilot

FEBRUARY 26, 2023

How would you feel if you could no longer use our products? This is a question used in product-market fit surveys. Startups use these surveys in the early stages of product development to measure the degree to which a product satisfies market demand. Add a picture of your team member to humanize it!

Retention 90

Retention Scale Underperforming Technical Team Churn 90

User Pilot

APRIL 7, 2023

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners.

B2B 81

B2B Underperforming Technical Team B2C Scale 81

User Pilot

SEPTEMBER 2, 2024

TL;DR Customer-led marketing focuses on improving marketing strategies and messaging based on customer feedback and behavior insights. Customer-led growth focuses on using customer insights to drive overall business growth, including product development, acquisition strategies, and customer retention.

Marketing 91

Marketing Underperforming Technical Team Education Interviewing 91

Outseta

JANUARY 20, 2020

But Buildium had found product market fit , and although I didn’t know it yet, I was stumbling into a great situation. I was managing a team of 15 and the company had grown to about 140 employees. This required no additional addressable market and also helped to drive down Buildium’s churn rate. We mostly succeeded.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

User Pilot

JANUARY 12, 2024

It helps product managers motivate teams to action, impress stakeholders, and quickly derive actionable insights. In this example, the bar chart compares the number of standard, free, and enterprise invoices created over the last 7 days. A horizontal bar chart comparing invoice creations on Userpilot.

Data 93

Data Scale Payment Features Trends 93

User Pilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A GTM strategy provides direction for all team members, reduces your product’s time to market, and helps you cut costs.

Strategy 79

Strategy Scale Sales Recruiting Marketing 79

Navint

FEBRUARY 20, 2019

Earlier this year, we welcomed Sean Joyce to the Navint team. Sean has over 15 years of expertise in recurring revenue technologies, most recently hailing from Salesforce where he was a senior member of the product marketing team responsible for Salesforce CPQ & Billing.

Payments 53

Payments Technology Scale Revenue 53

User Pilot

JULY 14, 2024

Customer segmentation vs market segmentation Market segmentation is a broader concept that divides the entire market into distinct groups. It can be helpful when conducting market research and developing a targeted marketing strategy to reach potential customers. Need-based segmentation in Userpilot.

Software Review 83

Software Review Underperforming Technical Team Customer Lifetime Value User Experience 83

User Pilot

SEPTEMBER 30, 2024

How to build an effective messaging strategy For a successful business, it’s crucial to develop your own messaging strategy that clearly articulates your values and connects with your target audience. Lastly, share drafts of comparative materials with your internal team for input and improvement. Userpilot vs Pendo comparison.

Strategy 94

Strategy Social Media Underperforming Technical Team Travel 94

User Pilot

FEBRUARY 20, 2023

TL;DR Product analytics is the process of collecting and analyzing data about product usage and user behavior. Product analytics tools empower teams to make informed decisions on how to add more value and offer a better user experience. Pendo is a product adoption platform famous for high-quality analytics solutions.

Software Review 92

Software Review Systems Review Underperforming Technical Team Mobile 92

ProfitWell

DECEMBER 4, 2019

SaaS, or software as a service, is a delivery model in which a centrally hosted software is licensed to customers via a subscription plan. A SaaS company maintains responsibility for the servers, database (and the data they contain), and other software that allow their product to be accessed and used. Recurring payments.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

User Pilot

APRIL 16, 2021

Ask for credit cards if your product is expensive and you only want to target high-quality leads who can afford to pay for your subscriptions. Don’t ask for a credit card if you are beta testing your product. This will ensure that only the users who can afford the subscription costs sign up for the trial.

SaaS Payments 98

SaaS Payments Scale SaaS Underperforming Technical Team 98

User Pilot

NOVEMBER 23, 2023

TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Build a product that users love by delivering value and a good product experience.

Scale 82

Scale Underperforming Technical Team Sales Recruiting Software Review 82

User Pilot

AUGUST 15, 2021

Tracking feature usage gives you insight into users’ interactions with the different parts of your product. It helps you understand what your customers value most and guides your product development efforts and in-app onboarding process. Measure customer engagement with a customer engagement score. LTV to CAC ratio.

Engagement 98

Engagement Metrics Scale SaaS 98