Remove Payment Features Remove Product Marketing Remove Venture Capital
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Which to Prioritize - Churn or Growth?

Tom Tunguz

On one hand, growth is important in order to raise a venture capital round. Growth shows demand for a product. On the other hand, churn is a huge source of friction and raises questions of product market fit. That’s a challenging marketing obstacle to overcome.

Churn 100
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What is product-market fit? Tapping into your best customers

ProfitWell

Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” What is product-market fit? Ideal, right?

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Ten Pearls Of Enterprise Software Startup Wisdom From My Friend Mark Tice

Kellblog

They should have input, but startups should hire a VP of Marketing with strong product marketing skills at the same time as the first VP of Sales. (DK: That embrace needs to be deeper than just go-to-market; it has to include product in some way.). Expecting the sales leader to figure out positioning and pricing.

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Q&A: Role of Customer Success According to Three Leading Investors

ChurnZero

Account expansion is often a more telling metric at this stage as those companies with high-growth potential will often see off-cycle expansion just a quarter or two into a new customer subscription – the proverbial land and expand. . They are often understaffed, working long hours, and are largely focused on closing new logos.

Scale 98
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Understanding the SaaS business model

ProfitWell

SaaS, or software as a service, is a delivery model in which a centrally hosted software is licensed to customers via a subscription plan. A SaaS company maintains responsibility for the servers, database (and the data they contain), and other software that allow their product to be accessed and used. Recurring payments.

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Everything you need to know about SaaS funding

ProfitWell

Do you gun straight for the glamour (and pressure) of venture capital investment? What about a venture capitalist who might be sympathetic to your mission? Venture capital. Venture capital is provided by firms or funds founded specifically to give investment to fledgling companies.

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Big news for BlueJeans

ProfitWell

The profitable company has, in the past, raised $175 million in venture capital from firms including Accel Partners and Battery Ventures and was valued at $700 million back in 2015. They'll take you on a deep dive into ProfitWell's Subscription/DTC Market Index, the current environment, and lessons from previous downturns.