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Early in my career, I saw firsthand how a $20M funded company went from startup to NASDAQ IPO to being delisted in the span of three years due to frivolous spending (but that’s a story for another day). My cost-conscious lens (plus our proven outbound sales program) has served my company, Leadium, well. Salary and benefits costs.
Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. These resellers, in turn, employ literally millions of sellers, each effectively operating as an outsourcedsales team for the cloud companies they service. Let’s look at Microsoft.
especially for SMB SaaS startups. This generates recurring revenue. Your partners act as an outsourcedsales and marketing team. In the end, we found a fit with PartnerStack , which meets our needs and understands the subscription-based business model. Tom Tunguz, Venture Capitalist at Redpoint. Reduced Cost.
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