Payment Features Social Media White Paper 
Unbounce
JULY 2, 2019
Social Media Lab (from social media management software Agorapulse) provides another good example of SaaS marketing at work. Gain Credibility with White Papers and Case Studies. While white papers and case studies are one type of classical passive content, they deserve special attention in SaaS marketing.
Neil Patel
OCTOBER 1, 2021
List-building content, also known as lead magnets, are a great way to build your email subscription list. There are plenty of lead magnet formats to choose from, including: checklists cheat sheets e-books infographics case studies white papers. Build a Resource for Social Media Content. Create an E-Course.
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Sales Hacker
SEPTEMBER 24, 2022
To gather data, analyze your existing customer base by tracking their interactions with your website or blog, social media pages, sales reps, and more. You may also use analytics tools like SEMrush Market Explorer, Sprout Social, or People Pattern to better understand your audience. Organic website traffic.
Practical Advice on SaaS marketing
JUNE 3, 2017
Social media campaigns, blogs, PR, events, and direct mail might play a part in building visibility and driving traffic. Email, webinars, and white papers might be part of these efforts that nudge people forward with their evaluation. And then things need to be done after prospects leave the site.
Totango
AUGUST 23, 2022
By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Reminding customers to renew subscriptions. Social media posts and ads. White papers. Subscription renewals.
Chart Mogul
FEBRUARY 13, 2025
Subscribers who will stick around, renew their subscriptions, and expand their usage over time are the most valuable customers in SaaS. A subscription analytics platform in the first place, ChartMogul combines SaaS revenue and retention data with customer relationship management in one system. search ads, social media ads, etc.)
Neil Patel
MARCH 16, 2021
For example, Videofruit once offered a prize of a 10-year subscription to Leadpages , an industry-leading landing page service. The featured incentive is a simple, straightforward way to immediately increase your subscription rate. Install a pop-up script or plugin Write a few lines of copy Watch your subscription rates jump.
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