Practical Advice on SaaS marketing

MAY 4, 2018

Everybody’s got a story about bad customers. But if you’re a software-as-a-service (SaaS) company, bad customers can be much worse than that. No way to recover your costs For one thing, these bad customers are likely to cost you money, not make you money. they’ll drop their subscription. They can be downright dangerous.

Underperforming Technical Team 122

Underperforming Technical Team SaaS Business Acquisition 122

SaaStr

DECEMBER 29, 2022

Our financial operations platform is designed to meet the unique financial challenges of B2B SaaS, including billing, subscription management, revenue and expense recognition, and SaaS analytics. Empower your inside sales team by automating the hardest parts of outbound calling. Instant live customer conversations!

Scale 272

Scale Underperforming Technical Team B2B AI 272

SaaStr

NOVEMBER 26, 2019

Hear from Duo Security’s VP of Inside Sales America on how to build a $2.3B sales team. Jennifer Lawrence | VP, Inside Sales @ Duo Security. We created and served up apps via the cloud on a subscription basis. I did all sorts of things there from sales, to project management, to running the engineering team, hiring.

Scale 294

Scale Sales Hiring Underperforming Technical Team Sales 294

SaaStr

NOVEMBER 9, 2022

Developing a product that solves a customer’s pain point provides a sense of pride and can drive the positive, emotional moment of awe that retains customers for the long haul. This approach gets to the heart of the subscription-based business model. That doesn’t make them bad people. Business model. Give them a chance to grow!

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Underperforming Technical Team Business Scale Business Model 49

SaaStr

JUNE 19, 2024

The three core areas to focus on are: Evolving your growth engine Building and solving for when to become a multi-product platform Investing in your people and team #1: Evolving Your Growth Engine Let’s start with some context for Bitly’s journey. You might have to rebuild your marketing team. Optimize your acquisition funnel.

Scale 300

Scale Scaling Underperforming Technical Team User Experience 300

SaaStr

JANUARY 27, 2024

Speaking of the long game, Matt talks about the launch of the 100-year subscription plan last year. WordPress is its own ecosystem, a vibrant community of hundreds of thousands of people who create add-ons, plugins, and develop sites. He loves subscription models where people pay for something that gives them value.

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Underperforming Technical Team Social Media Government Subscription 331

Sales Hacker

AUGUST 7, 2024

He previously built the pre and post sales solutions team at mParticle from zero to supporting hundreds of enterprise customers. Is there a lot of internal or customer work that needs to be done or managed by your team? While mParticle has a killer, commercially focused CS team, inertia affected the team as well early on.

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Underperforming Technical Team Technical Review Sales Hiring Scale 124

ChurnZero

OCTOBER 21, 2022

Today’s customers recognize the competition in the subscription market and look for renewal-worthy experiences built upon enduring returns. To deliver on their expectations takes true customer-centricity and a strong customer success team who can do far more than “be there” for your customers. Make customer data your guide and glue.

Subscription 98

Subscription Payment Features Scale Business 98

SaaStr

JULY 15, 2022

Jason Lemkin: You certainly can hire a whole content team and build 10,000 pieces of content, but I will tell you what I have always seen work is one incredible piece a week. Jason Lemkin: But usually your teams can’t do that. So you’re going to need at least three of those in the sales ops team. This always works.

Scale 293

Scale Outsourcing Services Sales Hiring VP of Engineering 293

User Pilot

JANUARY 2, 2025

The survey aims to better understand users workflows and help prioritize product development initiatives, like new integrations, that add the most value to its users. Key takeaways from this example Multimedia support adds clarity: Allowing users to attach screenshots or videos ensures developers get precise insights into user challenges.

Scale 102

Scale Churn Underperforming Technical Team Scaling 102

Baremetrics

NOVEMBER 2, 2021

Shopify is a huge opportunity for developers looking to expand into the micro-SaaS space. The Shopify App Store brings together Shopify app developers and Shopify shop owners for their mutual benefit. Why you need to track business metrics for Shopify App Developers 10 business metrics for Shopify App Developers 1.

Payment Solutions 98

Payment Solutions Outsourced Development Underperforming Technical Team Metrics 98

Stax

MARCH 18, 2025

However, a SaaS company providing global HR and payroll solutions may have a few hundred customers paying a monthly or annual feein other words, making recurring payments over a longer period of time. Churn is the percentage of customers that end their subscriptions within a certain amount of time. Churn rate.

Scale 117

Scale Payment Services Payments SaaS Payments 117

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

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Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Intercom, Inc.

APRIL 23, 2018

Most sales and support teams are already well versed in conversations about data deletion, risk assessments and security frameworks, but those issues are going to become an even more prominent part of the discussion once GDPR comes into effect. Track and reduce access to data that is not needed. Choose vendors/partners that you trust.

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Underperforming Technical Team compliance Systems Review Marketplace as a Service 220

Stax

FEBRUARY 28, 2024

Here’s an interesting stat: 70% of businesses consider subscription and membership models indispensable for future commercial growth and expansion. They must engineer a well-rounded solution that makes handling subscriptions a breeze (and yes, it is as hard as it sounds). However, only 10% of them currently employ these models.

Payments 88

Payments SaaS Payments Payment Services Merchant Services 88

FastSpring

OCTOBER 12, 2023

Full Interview: Audio Only Full Interview: Video 3 CRO Insights From Dave Gowans Why Full Funnel CRO Is Especially Important for SaaS and Subscriptions “The easiest and most straightforward bit of CRO is what you can do on the website,” Dave says. Stream the entire conversation or read the highlights below. Jump to highlights.

Payment Methods 179

Payment Methods SaaS Payments Payment Solutions Payments 179

SaaStr

JANUARY 24, 2024

How should you handle presenting challenges to your C-suite team when you’ve just joined the company? Lattice had a product-led growth flow on the website while the sales team was still trying to sell the PLG companies The good news is Lattice had a lot of activity and initiatives at play. Can you start and stop a PLG motion?

Scale 273

Scale Sales Hiring Scaling Revenue 273

Casey Accidental

OCTOBER 20, 2020

Building on the definitions from that essay and introducing a few new ones, here are the types of business models we’ll cover: SaaS: software that businesses access online and purchase via a subscription e.g. Slack, Adobe, Atlassian. Payments also allow the company to enforce policies that build trust in the marketplace. Refund Policy.

Marketplace as a Service 141

Marketplace as a Service Business Model SaaS Payments Payments 141

SaaStr

JULY 25, 2021

You can have the great product and a great team, but the market of small or very niche. The second one is the team, obviously depending on how earlier the team has a huge factor because you may be so early in your journey that there’s nothing else to point to, but the track record of the team. Jyoti Bansal: Yeah.

Sales Recruiting 261

Sales Recruiting Sales Hiring Scale VP of Engineering 261

Sales Hacker

JANUARY 22, 2020

This is especially true in the Software as a Service (SaaS) industry, in which the subscription-based sales model means prospects are typically committing to a product for months or years at a time. It’s also one of the hardest to teach and develop. Tell me about a time you collaborated within the sales team and with other teams.

Sales Hiring 104

Sales Hiring Interviewing Underperforming Technical Team Sales Recruiting 104

SaaSOptics

FEBRUARY 13, 2022

Based on a 2019 survey, Gartner forecasts that eighty-four percent of new software will be delivered as SaaS , and this percentage is expected to increase as existing providers transition to a subscription-based model. The main difference between accounting for a subscription vs. a traditional business is the method used.

Payment Features 105

Payment Features Outsourced Development SaaS Software Review 105

Kellblog

JULY 8, 2020

Mark’s a seasoned startup executive, he’s go-to-market oriented, and he has some large-company chops that he developed earlier in his career. DK: a lot of CEOs and boards wait too long in denial on a bad VP of Sales hire. Customers should become profitable during year two of their subscription.

Sales Hiring 144

Sales Hiring Startup Software Review Enterprise 144

User Pilot

MARCH 24, 2025

Want to advance your career in mobile product management or find top talent for your team? You will collaborate with engineering, design, and business teams to deliver cutting-edge mobile solutions that improve efficiency, user adoption , and overall product performance. Who would be a BAD fit for this job?

Mobile 52

Mobile Underperforming Technical Team Management Scale 52

FastSpring

APRIL 26, 2022

Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). Interestingly, even though I paid for a year-long subscription, the company didn’t let me keep the last three weeks of access to its premium features. This action will immediately downgrade your subscription. What Is Negative Churn?

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147

Incredo

OCTOBER 17, 2019

or “how long should I spend on developing my software ?”. To answer your questions correctly, we need to ask for clarification and more details about your software, its complexity and company goals. If you search on Google, Youtube or Quora, answers will tell you that 7%, 9%, 10% or more is the common approach.

SaaS Payments 150

SaaS Payments Compensation Payment Services Sales Recruiting 150

User Pilot

AUGUST 17, 2024

“How World-Class Product Teams Are Winning in the AI Era” is one of the talks at this year’s Product Drive Summit. Delivered by Carlos Gonzalez de Villaumbrosia, it tackles the challenges and opportunities AI-revolution poses for product teams. AI enables product teams to achieve more with fewer resources. Want to learn more?

Underperforming Technical Team 104

Underperforming Technical Team AI Technical Review CTO Coach 104

Totango

JULY 1, 2022

For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. In a B2B SaaS context, SaaS customer loyalty is expressed primarily through actions like subscription renewals, upsell purchases, referrals and product engagement.

B2B 114

B2B B2C Underperforming Technical Team Business 114

Neil Patel

DECEMBER 13, 2020

Estimates, proposals, contracts, invoices—documents are the base layer of every business relationship. Plus, with prior versions logged, changes to documents can be examined and the original can be restored if something bad happens. eSignature and Payment Gateway. One, they should have fairly well-developed OCR capabilities.

Payment Solutions 145

Payment Solutions Payment Services Software Review Software 145

Sales Hacker

SEPTEMBER 24, 2022

There’s sales pipeline , a 7-stage journey describing what your sales team must do to convert a lead to a customer. For your team, the goal is to share more information about your products without appearing overly promotional. For your team, this step is about making your prospects realize they need your products or service.

Sales Funnel 133

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 133

Incredo

OCTOBER 17, 2019

or “how long should I spend on developing my software ?”. To answer your questions correctly, we need to ask for clarification and more details about your software, its complexity and company goals. If you search on Google, Youtube or Quora, answers will tell you that 7%, 9%, 10% or more is the common approach.

SaaS Payments 144

SaaS Payments Compensation Payment Services Sales Recruiting 144

ChurnZero

SEPTEMBER 8, 2022

Every Customer Success team focuses on keeping customers engaged and ultimately, preventing churn. There is a 12 percentage point increase in the median YOY product subscription growth rate when training is integrated into the Customer Success plan. The bad news: It’s tiresome to answer the same questions day in and day out!

Education 98

Education Customer Success Underperforming Technical Team Scale 98

Intercom, Inc.

NOVEMBER 21, 2019

In an era when more and more businesses adopt a subscription model, strong customer retention is the key to sustainable long-term growth and requires a laser-like focus. . Tara and her team used it to take a deep dive into the customer’s journey through the product and make a focused effort to truly understand each step along the way.

Retention 34

Retention Scale Marketing Underperforming Technical Team 34

Incredo

DECEMBER 12, 2019

Why software reviews are your best friends and why you need them? #1 Bad reviews teach, good reviews sell Not all of your reviews will be positive. Bad reviews point out to your weaknesses, helping you better your customer support, product, onboarding, whatever issue they address.

Software Review 37

Software Review Systems Review Software Social Media 37

Incredo

NOVEMBER 21, 2019

And end up wasting their time and resources with affiliates that underperform. I see many SaaS companies jump headlong into creating an affiliate program thinking it will bring in a large number of customers without much effort. In our case, we needed to invest a lot in product development. But is your website ready?

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

Totango

JANUARY 26, 2021

For example, if you sell a subscription SaaS product, a simple procedure for calculating your monthly churn rate would be: Take how many subscribers canceled their subscriptions that month. The retention rate is calculated in a similar way, except you start with how many subscribers renewed their subscription that month.

Churn 94

Churn Retention Underperforming Technical Team Technical Review 94

SaaStr

APRIL 30, 2022

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. The second constituent there is the developer. Why do developers love SaaS products? Low touch you’re gonna talk a lot about what we call customer success teams. Transcript.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

Baremetrics

DECEMBER 28, 2020

If you’re running a subscription or SaaS business, you know that at the end of the day your chief metric is monthly recurring revenue (MRR). Churn occurs when an existing subscription is canceled, downgraded, paused, or becomes delinquent. You may be thinking, “How bad can it be?” Think about that. Let’s be real.

SaaS Payments 105

SaaS Payments Payment Services Payment Solutions Payments 105