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Drawing on our experience partnering with 200 of the world’s largest cloud marketplaces and managing 30 million cloud subscriptions, the following report details three distinct stages of channel distribution maturity. To assist you with this all-important self-assessment, CloudBlue is introducing our Channel Maturity Scale.
Gain Credibility with WhitePapers and Case Studies. While whitepapers and case studies are one type of classical passive content, they deserve special attention in SaaS marketing. Whitepapers. In terms of SaaS marketing, a whitepaper represents a theory behind your product or technology.
These sites are not to be confused with paid subscriptions , which refer exclusively to a financial model that binds users to its pages. Netflix, for example, is the classic example of a subscription website: a platform that users gain access to via a recurring fee. What content should I include on my membership site?
You can also offer a checklist, ebook, whitepaper, or another downloadable asset. Some common ways to entice people to sign up include: email series free downloads free whitepapers or eBooks update lists, like new releases and product updates. Follow Email Marketing Laws and Regulations.
Uncover the secrets driving the future of the Subscription Economy. Zuora and BCG’s latest report uncovers how hybrid pricing models—combining subscription and consumption (usage)—are fueling faster growth, especially in AI-driven sectors. Don’t miss out on the key trends shaping tomorrow’s biggest growth opportunities.
More recently, marketers have come to rely on webinars, whitepapers, blogs, and other content to attract leads. SaaS primers” that included a glossary of terms like “ subscription pricing,” “multi-tenancy,” and “SSAE 16” were a necessary part of the marketing collateral library. I haven’t seen that kind of promotion for awhile.
Email, webinars, and whitepapers might be part of these efforts that nudge people forward with their evaluation. SaaS companies need to get people to actually use the solution, renew their subscription, and upgrade. And then things need to be done after prospects leave the site.
No WhitePapers; Just Mass Media Marketing Typically, this sales process leads with a product that excites users and triggers word of mouth sharing, and blog posts, and news articles. It’s all subscription. Obviously this requires a new sales process. Without enterprise customers, there are no enterprise commitments.
For example, Videofruit once offered a prize of a 10-year subscription to Leadpages , an industry-leading landing page service. The featured incentive is a simple, straightforward way to immediately increase your subscription rate. Install a pop-up script or plugin Write a few lines of copy Watch your subscription rates jump.
Company X may choose webinar registrations as an MQL behavior while Company Y may choose an MQL as a lead that downloads multiple whitepapers. Subscription businesses rely on Baremetrics to segment customer attributes Get deep insights into MRR, churn, LTV and more to grow your business. What is a PQL? Try Baremetrics Free.
By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Reminding customers to renew subscriptions. Whitepapers. Subscription renewals. Delivering customer support.
A full journey map covers all stages from lead acquisition through subscription renewals, upsells, and referrals, although some maps abbreviate this to focus on the post-sales part of the process. Renewal: customers decide whether or not to renew their subscription based on their perception of the value they’ve been receiving.
Blog: Why The Subscription Model Is The Future And How To Make The Switch – FastSpring. As more users switch from ownership to subscription services, your company must also be ready to adapt to this changing trend. Whitepaper: 7 Ways to Increase Global Sales for Digital Products – FastSpring.
List-building content, also known as lead magnets, are a great way to build your email subscription list. There are plenty of lead magnet formats to choose from, including: checklists cheat sheets e-books infographics case studies whitepapers. Do you have a video or podcast episode that would make great list-building content?
For example, we can spin up landing pages with forms that provide access to an ebook, guide, or whitepaper. Ultimately, we want this prospect to register for a trial or buy a subscription. For the paid trial, you want to extend this to a full, long-term subscription. EDITOR’S NOTE.
Jason Lemkin: I’ve seen others at the other end of the spectrum, RevenueCat, where I was the first investor, they’re an API for mobile subscription management that’s done quite well. Once you have a brand, everything works, everything works; webinars, whitepapers, outbound, inbound, left-bound, right-bound.
For example, “whitepaper A download” or “free trial subscription.” You can use a Goal Template, Smart Goal, or create your own. The requirements are simple: Goal Name : Give the goal a name that will help you recognize when looking at your data reports.
For example, you could send them free eBooks or whitepapers, connect with them on social media, or make them a special offer. Plus, they can choose from three subscription plans. Its sales funnel relies heavily on email subscriptions and the perks available to premium members. Final thoughts.
You might decide to invest in whitepapers and case studies, or go social by targeting customers through LinkedIn and webinars. Is it easy for the customer to make a one-off/subscription purchase? Once a purchase is made, will payment be taken automatically, and the product be available to the customer immediately?
I took a quick break to go to business school, and then from there, I joined LinkedIn, initially to grow their subscriptions product, and then moved around to various different functions like consumer marketing for the home page. That’s an incredible benefit.
Don’t confuse or try to overdeliver for prospects by including a link to your company’s whitepaper in a P.S. It feels overwhelming, and it may distract them long enough to never do the most important thing — hit the reply button as often as possible. This email was asking them to reply if they currently have a subscription business.
It’s frustrating when your gated content like e-books or whitepapers receive a ton of traffic, but hardly any of it converts into paying customers. You could retarget them with ads that offer either a free trial or a discount off of your regular product subscription. Strategy #3: Target Your Gated Content Downloaders.
They usually are licensed through a subscription sales model. This can be anything from downloading a whitepaper to signing up for a trial. What Are SaaS Tools? Software-as-a-Service tools are apps that are hosted remotely and accessed through the cloud rather than installed on-premise.
Subscribers who will stick around, renew their subscriptions, and expand their usage over time are the most valuable customers in SaaS. A subscription analytics platform in the first place, ChartMogul combines SaaS revenue and retention data with customer relationship management in one system. With ChartMogul, its easy.
They provide excellent services to write and design ebooks and whitepapers and use them efficiently to attract leads. You can choose how to avail of their services according to your needs, like regular subscriptions, on-demand services, or at fractional rates.
We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. They write great articles, whitepapers and guides. As you can image HubSpot uses their blogs as their number source of leads.
Guides can come in the form of blog posts, whitepapers, comparison sheets and more. How do I reset my password I can't remember which email address I used to sign up I want to change the account owner How do I cancel my subscription? How do upgrade / downgrade my subscription? What's my billing date?
month SaaS subscription. They are eager to read whitepapers, watch product demo videos, download case studies, read blog posts, review original research and consume other kinds of content that address the challenges and questions they have at each stage of their buyer journey.
We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. They write great articles, whitepapers and guides. As you can image HubSpot uses their blogs as their number source of leads.
And I think part of that if you don’t have ROI calculators, or whitepapers around return of investment right now. As a leading merchant of record payment platform for SaaS and software FastSpring bring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack all down to one.
Companies in every industry are transitioning to or adding subscription or usage-based models, also known as recurring-business models. To succeed with subscription/ recurring revenue models, companies need to adapt their company cultures and technology.
She has proven her spectacular works in content with an eclectic range covering blogs, eBooks, and whitepapers as well. Being a thought leader in the space, her exceptional content is mostly fueled by real-life experiences. To top the list, she has also been named as one of the Top 50 influencers in the CS niche.
Have you ever signed up for an ebook, report, or whitepaper that never seems to find its way to the inbox? You can use them with subscriptions, downloads, webinar registrations, shopping carts, quote requests, demo signups, and contact forms. Bonus Tip: Offer Downloadable Downloadables on Your Thank You Pages.
The conversion rate to a paid subscription for webinar attendees was so insignificant, it was borderline embarrassing. There are tons of lead magnet ideas, from whitepapers to courses, consultations, or discounts. (If And that was on the good days. Not even a little. So why was this happening? downloaded or shared something).
Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). She was recognized as one of the Top 99 Limit Breaking Female Founders by Arianna Huffington’s Thrive Global and her technical whitepapers have been published by various industry magazines.
While UBP companies were hit harder, as this slightly confusing slide from Iconiq demonstrates [1], they nevertheless grew faster than their subscription counterparts in 2023. Much as SaaS moved the industry from perpetual to subscription (and then consumption) pricing, will AI move the industry to value- or results-based pricing? [18]
Sometimes proof means a deep technical explanation (so write a whitepaper), sometimes it’s a reference story, and sometimes it’s just a smiling, “that’s what we do here.” The question isn’t the price of the yearly subscription, but the total cost of ownership (TCO) and the total return on investment (ROI)?”
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