SaaStr

MAY 25, 2024

If you think about Cloudinary’s core audience in the beginning, developers, the fifth employee they hired was the first person in the customer success group. The developers they hire into CS are engaging as peers with customers and people using the product. This is where the big mistake came in.

Scale 315

Scale Sales Hiring SaaS Payments Development 315

FastSpring

MARCH 3, 2023

When you’re using a DIY payment solution like Stripe, making it work for your business falls on your developers. From testing out plugins to setting up new payment methods, maintaining Stripe can be very time-consuming. I interviewed him live on LinkedIn about four signs that SaaS companies have outgrown Stripe.

Merchant Services 148

Merchant Services Payment Services Outsourcing Services SaaS Payments 148

SaaStr

JULY 11, 2023

Gorgias, an eCommerce customer service platform, discovered that their customers’ main pain points were a lack of centralized customer support channels and poor integrations. For example, Gorgias knew they were targeting not only eCommerce but also customer service. Firstly, payment should be easy for customers. Make It Simple!

Sales Hiring 202

Sales Hiring SMB Sales Recruiting Payment Methods 202

SaaStr

JANUARY 30, 2023

They focused on building a payment platform that empowers international talent and independent contractors to get paid on time in a compliant way while also ensuring that companies can hire international talent and make payments efficiently. This insight led Deel to focus on solving payments and compliance. Listen to your team.

Sales Hiring 276

Sales Hiring Payment Services SaaS Payments Scale 276

SaaStr

APRIL 30, 2022

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. This is products that sell themselves.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Can one person buy via a credit card or will multiple stakeholders need to be involved? Goal of website.

Business Model 195

Business Model Scale Pricing Payment Methods 195

FastSpring

JUNE 22, 2022

Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential? Products Are Finding New Growth in the Opposite Segment. And that decision shapes their product and sales processes for the life of their company.

B2C 148

B2C Payments SaaS Payments B2B 148

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. It can also appear on websites that have similar content and keywords to your business. Image courtesy of Bloomberg Wealth.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

SaaStr

JULY 9, 2019

I’m probably the most hated person in the room right now, but please indulge me. More than half of Kenya’s GDP is now transacted through a mobile, through arguably the most successful mobile banking and payment system called M-Pesa. They didn’t have any cell phone credit. I’ll go easy on you.

Scale 224

Scale Sales Recruiting Scaling SaaS Payments 224

SaaStr

DECEMBER 26, 2019

Guillaume : Now that we have the MarTech outlook and the marketing shifts, a couple of things. So if we can pop up the Slido slide and I want to invite you all to take your phone and go on slido.com for this session so that you can start asking the panel questions. Alice : Definitely pre-product market fit.

Sales Hiring 191

Sales Hiring Payment Methods Payment Solutions Marketing 191

FastSpring

APRIL 13, 2023

They Formed a Strategic Partnership With an Agency to Work On Their Brand Positioning Dopple’s team worked with Tomorrow , an ecommerce-focused agency, to shape their positioning. “We They have dimension, they have shape, they have personality. It’s truly about expression of that product. What are the values of the brand?

Payment Methods 147

Payment Methods Marketing Payments SaaS Payments 147

Stax

MARCH 18, 2025

Join the payments-led growth movement Sign up to keep up-to-date with the latest trends in payments, vertical SaaS, and technology from industry experts. Take a traditional business, like a furniture store. This method can help you determine the best ways to reach SaaS growth within your business. More on that later.

Scale 117

Scale Payment Services Payments SaaS Payments 117

Incredo

NOVEMBER 1, 2019

The self-service sales model is thus all about low-priced products accompanied by a fully automated customer journey. Most commonly, startups that employ it sell their products completely via ecommerce, so that they can remain focused on quality of the product and design. Focus: Product and Customer Journey.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Intercom, Inc.

MAY 8, 2018

The next generation of messengers will be built to help businesses accelerate growth by actually helping teams do work, like process payments or schedule meetings. From what was once an interface solely designed for conversation, the Messenger becomes a front desk for your website or app— surfacing a collection of apps that drive outcomes.

Payment Solutions 176

Payment Solutions Payment Methods Payments SaaS Payments 176

Intercom, Inc.

NOVEMBER 27, 2019

Product, marketing, and sales are table stakes for growth. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it. In that process, the whole sales, marketing, products, go-to-market, commercial model is going to change.

Payments 186

Payments Scale Revenue SaaS Payments 186

Casey Accidental

JUNE 9, 2020

Because it is the single most important factor in product success. Retention is not only the primary measure of product value and product/market fit for most businesses; it is also the biggest driver of monetization and acquisition as well. Create a new product : Struggling to retain users at all?

Retention 145

Retention Benchmarks Payments Payment Methods 145

SaaStr

AUGUST 5, 2020

From the founder’s point of view, in the upmarket, a lot of founders will survive because the market is great. And it is extremely especially important in a market where certain aspects become more important because we’re, in a downturn. Timelines’ longer for fundraising for closing customers and payments get delayed.

Technical Review 198

Technical Review Payment Methods Travel Development Team Review 198

SaaStr

APRIL 23, 2019

” The whole point of building a corporation, is not having personal liability attached to it. So, there’s all these people who are just using debit cards, and just walking around with debit cards with 120 000 in the bank, or just using their personal card for all these things. We know a lot about payments.

Sales Hiring 216

Sales Hiring Sales Recruiting Scale Payment Methods 216

Incredo

DECEMBER 3, 2019

And here are the best answers we have received. #1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas. We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions.

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

User Pilot

FEBRUARY 25, 2024

The former tracks trends for software users , while a consumer behavior trend mainly refers to online shopping, such as buy-now-pay-later payment methods. Predictive analytics are driving business decisions such as product and marketing strategy. Personalized experiences are becoming standard in the SaaS world.

SaaS Payments 105

SaaS Payments Trends Payment Solutions Payment Methods 105

FastSpring

APRIL 30, 2021

When price localization isn’t a part of your growth strategy, it limits long-term growth and prevents your business from reaching customers that want your products and services. Sometimes that includes presenting prices in their currency, other times it includes accepting their regional payment methods and correctly calculating taxes.

Payment Methods 88

Payment Methods SaaS Payments Payments Pricing 88

SaaStr

JULY 30, 2024

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. How do I learn about this product? Developers are much more likely to listen to a neutral person than a sales or marketing person.

Underperforming Technical Team 285

Underperforming Technical Team Enterprise Scale Payments 285

Buffer Resources

OCTOBER 2, 2023

While out in the fields, she started thinking about passive income, and it occurred to her that she could teach grant writing online. Book sales: We make some money from this, but it’s more a marketing and authority building tool for the Collective. But in the first year, she made only $2,000.

Payment Methods 116

Payment Methods Sales Hiring Payments Business 116

SaaStr

JUNE 13, 2019

And if you look at this chart through a distribution, it actually follows a parallel, which means that most of time it’s basically flat, and at the very end you have a handful of companies that have really terrific product market fit, and are able to convert these free trials at much more effective rates. Take a look at that.

Scale 253

Scale SMB Sales Hiring Payment Services 253

ProfitWell

JUNE 15, 2020

This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies. Here are the main takeaways: Customers expect highly-personalized experiences and contextualized customer journeys. I found a resource that may help: The Quick Guide to Inventory Management for Ecommerce.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

User Pilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). For example, you run paid ads to drive traffic to your product-led blog posts. Build high-converting landing pages for your website visitors The landing page is the central touchpoint in the conversion path.

SaaS Payments 104

SaaS Payments Payment Services Payment Methods Payment Solutions 104

User Pilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. Userpilot is a product onboarding platform that can help you with that. Email marketing.

Payment Methods 105

Payment Methods Marketing SaaS Payments Payments 105

Aaron Beashel

MARCH 9, 2018

Obviously Product/Market fit is a big factor here, but assuming you have a relative level of Product Market fit, I think the next thing key factor is having the right Go To Market model. a marketing person to generate leads, customer service people to support customers, etc.)? Factors to consider.

Scale 192

Scale SaaS Payments B2B Strategy 192

Incredo

DECEMBER 3, 2019

And here are the best answers we have received. #1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas. We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions.

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

SaaStr

SEPTEMBER 13, 2020

If you look back on February 5th, 2019, which was the SaaStr Annual, hopefully many of you were there in person, we gave the state of the cloud presentation and talked about the power of the industry, and the power that’s been building in terms of market capitalization of just the public cloud companies and what they show.

Sales Hiring 233

Sales Hiring Scale Payments Cloud 233

Intercom, Inc.

OCTOBER 29, 2020

And I ended up as the SVP of Small Business at Intuit, where I was responsible for all of Intuit’s products and services for small businesses, like QuickBooks Accounting, payroll, and payments. Along the way, I guess I should say, on the personal side, I met my husband in business school.

Payment Solutions 209

Payment Solutions Payment Methods Underperforming Technical Team Sales Hiring 209

Sales Hacker

JULY 18, 2022

Personalize campaigns further than mail merge. Personalize outreach content based on industry, individual use cases, necessary features, team size, etc. Automated education sequences improve customer retention by offering the customer more value and a deeper understanding of a product. Send them from Customer Success Managers.

Payment Services 103

Payment Services Churn Payment Methods Payment Solutions 103

Chart Mogul

JUNE 24, 2021

Even the simplest pricing localization method requires new workflows and considerations, so it’s understandable if you’re apprehensive about jumping in feet first. When you use this strategy, customers avoid any sticker shock at checkout or after payment since they see the price they’ll pay upfront. 2 types of pricing localization.

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

SaaStr

SEPTEMBER 3, 2019

Lambda School trains people online to be software engineers. So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past. We put it online, $10,000, and we started talking to our customers.

Acquisition 173

Acquisition Software Review Payment Methods Marketplace as a Service 173

User Pilot

OCTOBER 15, 2023

TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. They are website visitors to a free trial, a free trial to product-qualified lead (PQL), PQL to paying users, and growth metrics conversion. Personalize the first-time user experience to reduce the time to value.

SaaS Payments 105

SaaS Payments Payment Methods Payment Solutions Payments 105