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SaaS: Is B2B Revenue Better than B2C?

FastSpring

Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential? We talked about one of the biggest trends playing out in the software industry: the convergence of B2B and B2C. Products Are Finding New Growth in the Opposite Segment.

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. This is products that sell themselves.

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How to achieve 2,500% revenue growth: 5 lessons from Paddle’s Ed Fry

Intercom, Inc.

. “The reason why businesses grow is they’re in a great market” It’s this approach to scaling their business that has enabled Paddle to achieve 2475% revenue growth over the last four years. It’s even garnered them an enviable position among Deloitte’s Fast50, a list of the fastest growing software companies in the UK.

Payments 186
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How to Make User Acquisition Practically Free with Lambda School (Video + Transcript)

SaaStr

Lambda School trains people online to be software engineers. So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past. We are definitely the fastest growing code school probably of all time.

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How to Build your Marketing Stack with Gorgias and OpenClassrooms (Video + Transcript)

SaaStr

Guillaume : Now that we have the MarTech outlook and the marketing shifts, a couple of things. So if we can pop up the Slido slide and I want to invite you all to take your phone and go on slido.com for this session so that you can start asking the panel questions. Alice : Definitely pre-product market fit.

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Seed Investing Today: What’s Changed, What Hasn’t with Aileen Lee and Jason Lemkin (Video + Transcript)

SaaStr

It sounds minor or technical, but if you want to due diligence on a human being, I get to do it a few 100 times a year. Personally, our team has been holding back a little bit. What I personally have seen in my little portfolio and the founders I work with is what I call the COVID beneficiaries. I’m here.”

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Product Analytics Tools 101: The Only Type Of Analytics Tools You Really Need As A Product Marketing Manager

User Pilot

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What are product analytics tools?