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10 Learnings on High-Velocity Sales to SMB with Gorgias CEO and VP of Sales

SaaStr

Gorgias, an eCommerce customer service platform, discovered that their customers’ main pain points were a lack of centralized customer support channels and poor integrations. For example, Gorgias knew they were targeting not only eCommerce but also customer service. The “Internal Review” stage means that a meeting has occurred.

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. This is products that sell themselves.

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How to Build your Marketing Stack with Gorgias and OpenClassrooms (Video + Transcript)

SaaStr

There is no shortage of options when it comes to building your marketing technology stack. The way they’re reacting to stay competitive is to spend more on tech, on MarTech. So data analytics, marketing customer analytics, and technology and acquisition. Alice : Definitely pre-product market fit.

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SaaS: Is B2B Revenue Better than B2C?

FastSpring

Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential? Historically, when SaaS businesses have gone to market, they’ve done so by finding product-market fit with one of two core audiences: consumers or businesses.

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Seed Investing Today: What’s Changed, What Hasn’t with Aileen Lee and Jason Lemkin (Video + Transcript)

SaaStr

It sounds minor or technical, but if you want to due diligence on a human being, I get to do it a few 100 times a year. Personally, our team has been holding back a little bit. What I personally have seen in my little portfolio and the founders I work with is what I call the COVID beneficiaries. I’m here.”

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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. It can also appear on websites that have similar content and keywords to your business. Image courtesy of Bloomberg Wealth.

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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

If you look back on February 5th, 2019, which was the SaaStr Annual, hopefully many of you were there in person, we gave the state of the cloud presentation and talked about the power of the industry, and the power that’s been building in terms of market capitalization of just the public cloud companies and what they show.