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Scaling 6 Products to $100M+ ARR Each: Samsara’s CPO Kiren Sekar on Multi-Product Growth

SaaStr

Mid-Market Is The Perfect Laboratory For Both Product and Go-To-Market Development Most founders falsely view market segmentation as a binary choice between SMB and Enterprise. Yet they close in months, not years, with substantial ACVs ($20-70K+) that support full sales motions including SDRs, AEs, and CSMs.

Scale 245
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What Really Works When Hiring VPs and Executive Teams with HubSpot Co-Founder and Chairman Brian Halligan and SaaStr CEO and Founder Jason Lemkin

SaaStr

In sales, t he more SMB you are, the more you should lean on your bench. With SMBs in particular, internal promotions can work better due to more “at-bats” and learning opportunities on the front lines. .’ They had to present their business to me and show me their website. Lean into self-motivated talent.

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5 Great Marketing Sessions From SaaStr Annual 2021 with CMOs of Datadog, G2, Blackline, Marqeta and Dave Kellogg

SaaStr

Marketing SaaStr Session #1: “The State of Software Buying: From SMB to Enterprise with G2’s CMO”. Presented By: Amanda Malko – CMO – G2 – @amandamalko. Presented By: Alex Rosemblat – CMO – Datadog – @alexrosemblat. Presented By: Dave Kellogg – @Kellblog. Video: HE RE.

Scale 358
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5 Interesting Learnings from Toast at Almost $800,000,000 in ARR

SaaStr

I’ve never seen a presentation like this before in a public company, but it’s interesting to see. SMB sales (most of Toast) is very tough to do without a highly efficient and effective sales force. . #4. Many SMB leaders have to get very, very good at outbound because of the limited deal sizes.

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5 Interesting Learnings from PagerDuty at $250,000,000 in ARR

SaaStr

It’s also an interesting contact to Zoom , Zendesk and Slack , which recently have seen enterprise and SMB growth be about equal post-Covid. #2. This is top-tier NRR for a product with many SMB customers. 95% renewal rate, even with 10,000+ SMBs. NRR is up after going more enterprise, but not as much as you might think.

SMB 332
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5 Interesting Learnings From Wix at $1 Billion+ in ARR

SaaStr

While Wix’s actual churn is a bit unclear, this is a super interesting presentation of CLTV. Efficient at SMB marketing — an ~8 month CAC. We saw in this series other SMB leaders like GoDaddy and Xero need to get well into Year 2 to go profitable on a new customer, but Wix gets there in just 7-9 months.

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5 Interesting Learnings from Coupa at $700,000,000 in ARR

SaaStr

It’s interesting to see Coupa present its TAM this way in terms of both customer count and market size. Coupa isn’t as much a fintech as SMB players like Bill.com, but it’s getting there with Coupa Pay. This is a bigger task than SMB, but a huge market. Be that vendor, and you can really win. Cloud is huge.

Payments 325