SaaStr

MARCH 23, 2024

Dear SaaStr: Why Do Most Entrepreneurs Under Price Their Offerings Initially? Yes, most of us at first under-price and then slowly raise prices as we gain confidence. The post Dear SaaStr: Why Do Most Entrepreneurs Under Price Their Offerings Initially? But maybe not in the beginning. appeared first on SaaStr.

Pricing 242

Pricing Sales Revenue 242

SaaStr

MARCH 14, 2024

Mobile Subscription Pricing is Flat, Not Up This is interesting. I suspect it’s because of the huge friction in mobile of moving beyond organic price points like $9.99 a month to pricing, especially for the existing base. #3. It’s actually even harder over there. So in many ways, they have to be better.

Mobile 253

Mobile Payment Features Subscription Pricing 253

SaaStr

JULY 10, 2021

Q: Dear SaaStr: Should I Publish My Pricing? Transparent pricing has many advantages: It makes the sales process simpler. And it places you app in pricing context with other apps. Do pricing right, and a number of customers who aren’t a great fit qualify themselves out. If you aren’t sure — then yes.

Scale 283

Scale Pricing Enterprise Scaling 283

SaaStr

MARCH 5, 2024

Dear SaaStr: What’s the #1 Most Important Thing in Pricing A New SaaS Product? Most first-time SaaS CEOs price too low and don’t drive ACVs up quickly enough because they don’t quite yet understand the context of the product. More here: The 3 Types of Day 1 Pricing: Low End of Normal. At least annually.

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Pricing SaaS Software 196

SaaStr

JULY 25, 2022

SaaS pricing can be overwhelming when there are unlimited paths and opportunities that exist. Even though most companies acknowledge its importance, SaaS founders often choose a simplistic approach to pricing—that is, if they don’t choose to ignore it altogether. Making pricing work for your business.

Pricing 228

Pricing Strategy SaaS Forecasting 228

Blulogix

OCTOBER 22, 2024

By BluLogix Team Complex Pricing Models: How BluLogix Simplifies UCaaS Monetization Summary: Managing complex pricing models is a major pain point for UCaaS companies. From seat-based pricing to consumption-based and hybrid models, keeping track of various offerings and ensuring transparency for customers can be challenging.

Pricing 110

Pricing B2B Payment Features Subscription 110

SaaStr

MARCH 8, 2024

With everything in AI moving so rapidly, what’s the best way to price Artificial Intelligence products or SaaS tools with custom AI features and integrations? So we asked the expert, Sandhya Hegde, General Partner at Unusual Ventures to share her best practices and trends for pricing and packaging AI products. Why is pricing so tricky?

AI 191

AI Artificial Intelligence Pricing SaaS 191

Stax

OCTOBER 21, 2024

Three-tiered pricing (or tiered pricing) is a popular strategy several payment processing companies use—not to be confused with the tiered pricing models (volume-based pricing, usage-based pricing, feature-based pricing, subscription-based pricing, etc.)

Payment Services 88

Payment Services Merchant Services SaaS Payments Payment Methods 88

Stax

OCTOBER 28, 2024

In this article, you will discover how bundle pricing works, the different types, and how to successfully implement a bundle pricing strategy in your own business. Instead of a one-and-done sale of a single item, bundle pricing uses discounts to incentivize your customers to purchase more related products or services from your company.

Pricing 88

Pricing Stax Market Research Entertainment 88

SaaStr

JULY 24, 2023

So price increases have been the name of the game in SaaS for the past 12 months, in many (not all) cases to help make up for slowing growth: Zendesk up 16% Salesforce up 9% Google Workspace up 20% HubSpot up 12% Webflow up 16% Shopify up 33% Slack up 10% And some of them like Slack and Salesforce hadn’t raised list prices in quite some time.

Pricing 195

Pricing Software Review Churn SaaS 195

SaaStr

SEPTEMBER 15, 2024

How to price and package AI SaaS products with Sandhya Hegde at Unusual Ventures Pricing is always a super popular topic and this was a great one from Unusual Ventures on pricing in the AI age. Watch / listen and you will do better in GTM. I guarantee it. #5.

AI 255

AI Pricing Scale Scaling 255

Tom Tunguz

AUGUST 22, 2023

The company’s pricing power at work : limited supply & increased demand pushes prices higher. Over the last year, the company’s operating costs haven’t increased more than 15% yet, net income (profit) has quadrupled.

Pricing 238

Pricing AI Business Cloud 238

SaaStr

SEPTEMBER 28, 2022

HubSpot for example, which has been very judicious on holding the line on pricing and ACVs, raised prices 12% for the first time since 2018 — albeit only on new customers: Slack also similarly did its first pricing increase in history recently, of about 10%: Prices are going up in SaaS.

Pricing 252

Pricing Startup SaaS 252

SaaStr

JANUARY 10, 2022

Q: How can enterprise software (SaaS) pricing be optimally defined, taking into account that two of three versions of the software can be offered, e.g. ‘small’, ‘medium’, ‘large’? different enterprise products … each with different approaches to pricing! Segment your pricing (we know this).

Pricing 217

Pricing Cloud Enterprise Software 217

SaaStr

JULY 24, 2023

Dear SaaStr: How does a SaaS company find its initial price point? If you are more valuable than the comp, and are confident selling that value — pricing higher than your comp can work well. If you started off low-end, but have moved up-market … don’t be scared to totally redo your pricing each year. It’s pretty simple.

Pricing 190

Pricing Startup SaaS Marketing 190

SaaStr

NOVEMBER 30, 2020

Now … On that deal … go quote twice your highest price ever. And if you have a true solution, that really makes an impact … you’ll probably get the 2x pricing. 200k your new enterprise price point, not $100k. Double Your Pricing. It’s goes like this: First, who’s your largest customer?

Pricing 287

Pricing Sales Hiring Engineering Enterprise 287

SaaStr

JUNE 10, 2023

If you do raise prices, how about also adding more value than price increase? 2023 has become the year of not just the aggressive price increase, but the threatening renewal conversation. 2023 has become the year of not just the aggressive price increase, but the threatening renewal conversation. At least, feel better.

Pricing 184

Pricing SaaS Marketing Customer Success 184

The Daily Egg

MAY 15, 2021

The post The Beginner’s Guide to WordPress Pricing appeared first on The Daily Egg. Perhaps you’re confused about just how much it should cost when the internet suggests it could cost anywhere between $100 and $5,000 to launch your site. Having a rough understanding of the […].

Pricing 258

Pricing 258

SaaStr

MARCH 19, 2024

And only 1/3 of these have an exit for 3x-10x the price of the last round, i.e. enough for anyone to make any money. The post What Are The Odds You Get Acquired Within 5 Years for a Good Price? What’s less clear is how many were acqui-hires or acquisitions for a very small amount. So my educated guess from this data: 1%-1.5%

Pricing 259

Pricing Acquisition Startup Education 259

SaaStr

JULY 1, 2024

Generally speaking, there are two paradigms: Buy them out at Common Stock price (which is what they in fact own), based on the lastest option pricing. And they can figure out the price and discount. The post Dear SaaStr: If You Want to Buy Shares from a Founder That Has Left the Company, What Price Do You Use?

Pricing 212

Pricing Investment Leadership Strategy 212

SaaStr

MARCH 26, 2024

In it, we cover the SaaS community’s most pressing questions about Artificial Intelligence (AI), pricing, efficiency, and funding. Today, folks seem to be launching fewer features, ratcheting prices, and digging into the existing customer base. “If When you’re mature, raising prices by $1 might make sense.

AI 231

AI Pricing Artificial Intelligence Scale 231

SaaStr

AUGUST 23, 2023

Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market? The simplest answer is usually to copy the pricing from the closest public company or other break-out leader you can find that is vaguely similar. I guessed the pricing almost immediately. That everyone knows, and knows the price points of. I’ve lived it.

Pricing 187

Pricing B2B Scale Marketing 187

Andreessen Horowitz

APRIL 8, 2024

So we are pleased to welcome Erin Price-Wright as our newest American Dynamism partner. And we are thrilled to welcome Erin Price-Wright to the American Dynamism team as our newest partner. We couldn’t agree more.

Pricing 110

Pricing Artificial Intelligence AI Innovation 110

Tom Tunguz

MARCH 16, 2022

Is charging by consumption (usage-based pricing) a superior model for a business? Often, the effort probably isn’t worth it, unless the company’s stated strategy is to differentiate on price structure. What should my unit of pricing be? The unit of pricing is the crux to unlocking that puzzle. AppDynamics.

Pricing 251

Pricing Scale Banking Startup 251

SaaStr

OCTOBER 27, 2021

Dear SaaStr: Why are pricing tiers so effective? I’m no pricing psychologist, but a few thoughts: Buyers like a >few< choices. Tiers have been established for decades and are a well-understood process for presenting options where pricing can be at least semi-transparent. The post Should You Have Pricing Tiers?

Pricing 244

Pricing Innovation Enterprise Product Marketing 244

FastSpring

MAY 25, 2023

FastSpring previously presented on SaaS fees pricing and packaging to combat stagflation in 2022, but this article is based on an updated presentation delivered in March 2023 by David Vogelpohl. This article offers tips for optimizing pricing and packaging of your SaaS products in a less-than-stellar economy: What is stagflation?

SaaS Payments 143

SaaS Payments Pricing Payments Merchant Services 143

Tom Tunguz

AUGUST 7, 2022

But no relationship exists between the Nasdaq’s price level & multiples. The data suggests the market has attained a pricing floor. I can’t ascertain how record fundraising inflows into private equity funds might bolster these prices, but the billions burning holes in PE wallets must impel some activity.

Acquisition 269

Acquisition Pricing Startup Software 269

Andreessen Horowitz

JUNE 10, 2024

Over the past decade, usage-based pricing has soared in popularity because it better aligns cost with value and allows customers to pay only for what they use. Mastering forecasting in a usage-based pricing model (15:56) In subscription SaaS, there’s a repeatable playbook for assessing forecasting risk.

Pricing 105

Pricing Revenue Forecasting Generative AI 105

SaaStr

NOVEMBER 10, 2022

The post We’re All Paying the Price Now for Massive Overhiring appeared first on SaaStr. And all of this will surface a ton of inefficiency that grew up in tech and SaaS and Cloud in 2021 and early 2022. That’s leading to a lot of pain, even at the best of the best.

Sales Hiring 268

Sales Hiring Pricing Cloud Startup 268

SaaStr

JANUARY 31, 2023

So Zoom and Shopify are the latest SaaS leaders to do price increases — albeit very differently. Although it’s more impactful than it sounds, because that’s an almost 7% price increase. Bigger accounts and enterprise pricing in some cases is going up much more: Shopify’s increases are much, much bigger.

Pricing 238

Pricing Merchant Services Payment Solutions Payments 238