SaaStr

NOVEMBER 12, 2022

The main issue is price. Growing too slowly after Initial Traction at a minimum means a lot of VCs will rule you out at any price. Lack of a (at least the Genesis of a) Management Team. You never have a perfect management team until you are at $10m+ ARR, at the earliest, in 98/100 cases. I don’t, but many do).

Scale 343

Scale Sales Recruiting Machine Learning Artificial Intelligence 343

SaaStr

APRIL 30, 2022

How much is a customer going to bring you over his lifespan using your product? Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. The key here is knowing what your sales model is. This is products that sell themselves.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. Recruiting is easier, but the things that don’t change are customers don’t care.

Sales Recruiting 261

Sales Recruiting Sales Hiring Scale VP of Engineering 261

SaaStr

JULY 1, 2021

I want to come be your VP of sales and, you’re going to meet me for the first time. Spencer : For me, the key things for a VP of sales is, “OK, tell me about your best reps. We’re trying to recruit someone that’s way above our weight class, so that we can actually scale. You hire a search firm.

VP of Engineering 293

VP of Engineering Sales Hiring Sales Recruiting Underperforming Technical Team 293

Tom Tunguz

APRIL 14, 2019

These startups use machine learning to disrupt an industry traditionally dominated by agencies: law, accounting, recruiting, translation, debt collection, marketing…the list is long. Increases in productivity don’t imply increases in revenue. Consequently, product market fit is weak.

AI 203

AI Sales Recruiting Underperforming Technical Team Artificial Intelligence 203

Intercom, Inc.

SEPTEMBER 10, 2020

It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years. That experience led to his bestselling book, The Sales Acceleration Formula. The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat.

Scale 226

Scale Scaling Sales Recruiting Sales Hiring 226

SaaStr

JANUARY 24, 2024

Sales reps were hosting 4-6 calls daily but most of these calls were early demos or top-of-funnel discovery calls Sales was closing really small deals on one end while talking to really large companies with hundreds of thousands of people on the other. Define your ICP as early as you can and segment your sales team accordingly.

Scale 273

Scale Sales Hiring Scaling Revenue 273

SaaStr

JULY 1, 2020

An open discussion with Sam Blond, CSO at Brex, and Kristen Habacht, VPS at Atlassian, about adjusting their sales process during Covid-19. Kristen Habacht runs EDR sales at Atlassian, which I got a check today, $40 billion-$50 billion company. She manages a huge global team. Four, people in the sale? Jason Lemkin: None.

Merchant Services 259

Merchant Services Scale Sales Recruiting Sales 259

Chart Mogul

JANUARY 9, 2025

So read on, and hopefully, your SaaS sales journey will be less about trial and error and more about steady progress toward success. Whats important to note is that each model targets a distinct customer persona and, therefore, has a unique approach to the customer journeyfrom brand awareness to sales and, ultimately, conversion.

Scale 52

Scale Sales Hiring Startup Sales Recruiting 52

SaaStr

APRIL 23, 2019

How they came up with the idea of Brex, and product market fit. One of the things that I feel like fintech companies really struggle with is what is product market fit? Did you have a product? How do you really … because it takes a long time in fintech for product market fit. Henrique : Yeah.

Sales Hiring 214

Sales Hiring Sales Recruiting Scale Payment Methods 214

The Angel VC

AUGUST 10, 2011

One could almost say that CAC and CLTV are for a SaaS company what wholesale price and sales price are for a retailer. Just like a merchant needs to buy products and sell them at a higher price, a SaaS business needs to acquire customers at costs that are lower than the customers' lifetime value. along the way.

Sales Recruiting 155

Sales Recruiting Startup Customer Lifetime Value SaaS 155

Sales Hacker

NOVEMBER 4, 2020

I was the new Vice President of International Sales & Managing Director for a work management software company called Wrike. Starting Your International Sales Team. The key to starting an international sales team is having the right people in your landing team. A mercenary is driven by the sale.

Sales Hiring 126

Sales Hiring Scale Sales Recruiting Sales 126

Andreessen Horowitz

OCTOBER 16, 2023

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. What does this mean for product design and product management? the night before it was to IPO).

Product Marketing 78

Product Marketing Scale Sales Hiring Sales Recruiting 78

OpenView Labs

JUNE 3, 2021

If you aren’t clear on what product marketing is, how it’s different from product management, and what the responsibilities of a product marketer are, you’re not alone. Specifically, I’m talking about product management and product marketing.

Product Marketing 93

Product Marketing Sales Hiring Startup Scale 93

SaaStr

AUGUST 27, 2019

How to Design a Sales Comp Plan to Get You to $100M with Work-Bench, Movable Ink, MongoDB and Concert Finance. This panel will speak tactically to various comp design options as a way for management to determine and promote ideal behavior in their front-line teams. Meghan Gill | VP of Sales Ops @ MongoDB. FULL TRANSCRIPT BELOW.

Sales Recruiting 155

Sales Recruiting Sales Hiring Scale Sales 155

SaaStr

JUNE 11, 2019

But when you need a CFO, let’s say, or you need an outstanding VP of engineering or maybe a VP of sales, which is even more different to find for an engineer, you don’t know who these people are. I’m not sure I’m at product market fit yet. One, a VP sales. A VP of sales is a misnomer.

Merchant Services 274

Merchant Services Part-Time VPE Sales Hiring Scale 274

Tom Tunguz

JUNE 7, 2015

When a potential customer enters the consideration phase of the buyer journey, the marketing team transitions the lead to his sales account executive, who educates the customer from the consideration stage through purchase. In either case, marketing ushers customers through substantially more of the funnel, than in the past.

Sales Recruiting 100

Sales Recruiting Marketing SaaS Startup 100

Tom Tunguz

OCTOBER 1, 2015

While the volume varies by price point - freemium companies may have thousands of early customers, while $100k+ ACV companies may only have a handful - positive usage patterns indicate strong customer pull. So too does frequent product feedback. Product engagement remains high.

Sales Recruiting 100

Sales Recruiting Sales Hiring Social Media compliance 100

SaaStr

JULY 15, 2022

Jason Lemkin: I’ll answer it, but are you thinking more on sales or technology or broadly speaking in the question? Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. First of all, on go-to-market and sales and marketing, be very, very wary of folks that want to outsource your core.

Scale 293

Scale Outsourcing Services Sales Hiring VP of Engineering 293

Stax

MARCH 18, 2025

Often abbreviated to CLV or LTV, this is the amount of revenue generated by a customer as long as they have an account with your SaaS company. Your CAC is how much you spend on acquiring and onboarding a customer, and can include marketing, communications, sales, and other expenses. Customer acquisition cost.

Scale 117

Scale Payment Services Payments SaaS Payments 117

Sales Hacker

DECEMBER 17, 2024

Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups. Plus, an analysis of the top 75 trending sales AI tools. Youre not alone.

Scale 103

Scale Engineering Acquisition Scaling 103

SaaStr

JUNE 23, 2019

But when you need a CFO, let’s say, or you need an outstanding VP of engineering or maybe a VP of sales, which is even more different to find for an engineer, you don’t know who these people are. I’m not sure I’m at product market fit yet. One, a VP sales. A VP of sales is a misnomer.

Merchant Services 222

Merchant Services Part-Time VPE Sales Hiring Scale 222

User Pilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A GTM strategy provides direction for all team members, reduces your product’s time to market, and helps you cut costs.

Strategy 98

Strategy Sales Recruiting Scale Marketing 98

User Pilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Product Marketing 52

Product Marketing Management Marketing Sales Recruiting 52

User Pilot

JULY 27, 2023

Customer Onboarding Specialist: Responsible for helping new customers get up and running with the company’s products. Account Managers: They serve as the lead point of contact for all customer account management matters. They also manage finances and supervise one or more engineering teams.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Sales Hacker

MAY 20, 2021

You need to measure and repeat so you and your sales team only put effort into promising prospects abroad. Let’s explore the mathematical process the sales outsourcing team at Sales Force Europe takes both on behalf of our clients and in our own lead generation and international sales strategy. What about size?

Scale 119

Scale Metrics Outsourcing Services Sales Recruiting 119

SaaStr

JULY 10, 2021

Get best price tickets here!!! Craig : Putting the management team together was really around stages of the company. At the beginning, my vice presidents were engineering, and product, and a designer. Making sure we have product market fit was effectively number one. Build the product.

Sales Hiring 261

Sales Hiring Underperforming Technical Team Development Team Review CTO Hire 261

User Pilot

JULY 22, 2023

In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work.

Strategy 96

Strategy Sales Recruiting Customer Success Acquisition 96

Sales Hacker

MARCH 17, 2021

Strict sales volume does go a long way in achieving long-term revenue growth, but processes and cross-department alignment are what allow sales volumes to scale in the first place. In a traditional business framework, marketing, sales, and customer success are siloed. Sales alone won’t scale revenue. The problem?

Scale 117

Scale Revenue Startup Sales Recruiting 117

SaaStr

JULY 11, 2019

You would get to choose who you wanted to work with based on their profiles, based on the pricing, based on their availability. They were like, well, you really need to get this product market fit right, and we need to be growing faster here in the US. We really need to focus here on the US market. These are sales goals.

Scale 154

Scale Marketplace as a Service Sales Recruiting Scaling 154

Neil Patel

OCTOBER 24, 2020

In a nutshell, they can give you expert opinions, analysis, and recommendations that can help ensure a more objective-based approach to grow your business and maximize sales – all at the same time. What Kinds of Budgets and Prices to Expect. Typically, there are three pricing models: Daily rate Project fee Retainer fee.

Consulting 132

Consulting Sales Hiring Technical Review Sales Recruiting 132

OpenView Labs

OCTOBER 26, 2021

Prototypes might also help you gain clarity around your offering: is it packaged and priced competitively? Does your product-led growth strategy deliver on its promise to customers and prospects? . Milestone: Selecting a price. Milestone: Selecting a price. Run a pricing project. . The ultimate SaaS pricing guide.

Sales Hiring 82

Sales Hiring Scale Sales Recruiting Marketing 82

Brian Balfour

OCTOBER 13, 2017

This post is the HubSpot Sales case study that illustrates the concepts of the 4-Fits Framework, a 5 post series in which I explain the four frameworks you need to align to grow to a $100M+ company. In this post, I will walk you through how we laid the foundation for the HubSpot Sales product and set it on course towards that $100M goal.

Sales Recruiting 111

Sales Recruiting Software Review Growth Hacking Retention 111

Outseta

JANUARY 20, 2020

And working in the property management industry? But Buildium had found product market fit , and although I didn’t know it yet, I was stumbling into a great situation. In light of the sale of Buildium last month I figured now is as good of a time as any to reflect on the most important ones. You read that right—two!

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

ChurnZero

APRIL 27, 2021

Other signs of explosive growth potential at this early stage are a highly efficient sales motion, though this is most often still a work in progress at this stage. Meaningful inbound leads, even at this early stage, are often a sign that the market is hungry for the product offering.

Scale 98

Scale Customer Success Payments Underperforming Technical Team 98

ChurnZero

JANUARY 13, 2023

With its ability to comb through big data sets like email faster and more accurately than humans, AI will help more product teams maintain product-market fit. The post-sales customer journey will also become more intelligent as organizations accelerate their use of cutting-edge data and technologies.

Trends 98

Trends Customer Success Sales Hiring Artificial Intelligence 98

SaaStr

JULY 8, 2020

Aileen Lee: But these are also super… I mean, you were talking about growth stage companies where they’ve got strong product market fit. Aileen Lee: Is the price going to be double? If the price doesn’t double, I mean, that’s a restaurant question too, right? Jason Lemkin: Anyone post-revenue.

Investment 210

Investment Technical Review Part-Time VPE Development Team Review 210