SaaStr
DECEMBER 4, 2024
Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. ” Pricing is also more than just the bottom-line price level. ” So, How Should You Price?
Tom Tunguz
FEBRUARY 26, 2025
Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.
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SaaStr
DECEMBER 21, 2024
Dear SaaStr: When and how should SaaS startups offer reduced pricing vs the competition? For most SaaS apps, you want to at least start with just right, Goldilocks pricing: #1. Too high a price, and you start to add friction to the sales process. The answer is simple: mark up your pricing equal to the average discount.
SaaStr
JANUARY 8, 2025
As Checkr follows usage-based pricing, it’s a transactional business that needs to be managed differently than a typical subscription SaaS model since they only earn revenue when the customer is using the product. The SMB sales team was incentivized purely on logo acquisition rather than revenue.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. This buyers guide will cover: Review of important terminology, metrics, and pricing models related to database management projects.
SaaStr
DECEMBER 29, 2024
. #4: 10 Simple Steps to Improve The Odds You Get VC Funded #5: Pitchbook: 30 VC Firms Raised 75% of All the VC Capital in 2024 Top Videos and Pods: #1: What It Really Takes to Sell To Developers and Engineers with Komodor CRO Jim Hunnewell #2: How to Think About Product-Led Growth, Bootstrapping vs VC, and Early Exits with Jason Lemkin #3: From (..)
SaaStr
FEBRUARY 7, 2025
With Databricks now one of the largest pre-IPO technology companies, with $10 billion of expected non-dilutive financing and a valuation of $62 billion, Ron’s insights are gold for any revenue leader looking to scale. These early conversations helped shape Databricks product, pricing, and go-to-market strategy. Talk to users.
As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing. However, despite the growing recognition of its benefits, there is a lack of comprehensive guidance o
Speaker: Igor Stenmark, Andrew Dailey, &Youssef Yaghmour
Unleashing Usage-Based Pricing to Drive Growth, Customer Satisfaction and Retention: The Why’s, How’s and Roadmap Practical Steps to Making Consumption Pricing Models Simple As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.
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Zuora and BCG’s latest report uncovers how hybrid pricing models—combining subscription and consumption (usage)—are fueling faster growth, especially in AI-driven sectors. Discover how industry leaders are outperforming their competition by diversifying revenue streams and adopting cutting-edge infrastructure and billing systems.
Advertiser: ZoomInfo
Some of which include how to: Capitalize on Pricing Page Visits Seize Project Initiative Signals Identify Champions Through Job Changes Act on Search Term Spikes Track Hiring Plans for Growth Opportunities
Speaker: Michael Mansard and Katherine Shealy
In this session, you’ll learn how to harness the disruptive power of AI and turn it into a revenue-generating asset. 💡 Smart Pricing Strategies: Understanding how to apply usage-based pricing models that align with your customer’s evolving needs.
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