Casey Accidental

OCTOBER 31, 2022

I have written a lot about product/market fit in the past. Whether you are a founder, product or growth leader, being able to recognize and measure product/market fit is a critical tool to make the best decisions on driving success of a company. Cross-Side Network Effects (Marketplaces and Platforms).

Product Marketing 131

Product Marketing Marketing Scale Software Review 131

Tom Tunguz

FEBRUARY 26, 2025

” The company grew from $15M in ARR to more than $1B with this model, consistently achieving better than 130% net dollar retention. With this model, Twilio maintained contracted revenue at less than 50% of ARR while achieving industry-leading retention metrics.

SaaS Payments 283

SaaS Payments Pricing Strategy Scale 283

User Pilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Product Marketing 105

Product Marketing Strategy Marketing Underperforming Technical Team 105

User Pilot

JUNE 11, 2024

Product marketing metrics are key for understanding and optimizing the performance of your product. They help you measure success, identify areas for improvement, and align your product management strategies with your overall business goals. Time-to-value : Tracks how quickly users realize the value of the product.

Benchmarks 102

Benchmarks Product Marketing Metrics Marketing 102

User Pilot

NOVEMBER 29, 2024

Dan, a Stanford-trained engineer with experience guiding companies like Intuit, understands how to optimize your product metrics for growth by focusing on retention and building a product users truly value. Most new products never find their product-market fit. Your product analytics will tell this story.

Metrics 105

Metrics Scale Acquisition Retention 105

Tom Tunguz

AUGUST 15, 2021

They write code, author blog posts, publish the website, attract customers, with the goal of achieving product-market fit. People managers in startups distribute the recruiting and retention work over more people, enabling the company to scale faster, and more efficiently by reducing retention.

Sales Recruiting 363

Sales Recruiting Sales Hiring Scale Headcount 363

User Pilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. Product page analysis in Userpilot.

Product Marketing 105

Product Marketing Marketing Data Acquisition 105

User Pilot

SEPTEMBER 4, 2024

If a metric doesn’t help you make decisions about your product, marketing, or overall business strategy , it’s likely a vanity metric. For instance, you can directly influence your customer retention rate through targeted strategies , but you might not have as much control over the total number of page views.

Product Marketing 105

Product Marketing Metrics Customer Lifetime Value Social Media 105

User Pilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Product Marketing 98

Product Marketing Strategy Marketing SaaS 98

Tom Tunguz

SEPTEMBER 2, 2022

During Bill Binch’s Office Hours , he predicted many more software startups would achieve 200% net dollar retention. They imply strong product market fit. In other words, the average customer’s spend would double each year. I’ve only seen a handful of companies achieve that mark.

Enterprise 351

Enterprise Startup Retention Engagement 351

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Product Marketing 105

Product Marketing Marketing Social Media Scale 105

User Pilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. There are many ways to introduce behavior-based marketing automation in your product. Increase retention.

Product Marketing 98

Product Marketing Marketing Churn Customer Lifetime Value 98

SaaStr

NOVEMBER 24, 2021

It can be tough to know the answer to that question, but the indicators should be focused more on the retention side over the acquisition side. . Roberge recommends starting with product-market fit. Your customer retention is the best quantifiable measure of product-market fit; however, retention is a lagging indicator.

Sales Hiring 260

Sales Hiring Scale Compensation Sales 260

Payrix

NOVEMBER 13, 2024

By integrating financial products like capital lending, software providers can build deeper relationships with customers, offering them tools to thrive – all within the familiar ecosystem of their platform. Meet Kayla Santo, Product Marketing Manager What makes Embedded Finance a game-changer for software companies?

Payments 130

Payments Finance Payment Solutions SaaS Payments 130

User Pilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Product marketing managers focus on getting the product in the right hands.

Product Marketing 103

Product Marketing Interviewing Management Scale 103

User Pilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Management Marketing Customer Lifetime Value 98

User Pilot

OCTOBER 31, 2024

Improves product-market fit through actionable insights. How to build a product analytics strategy? Building a product analytics strategy ensures you’re collecting data and using it effectively to solve real problems. This would allow deeper insights into user retention, feature adoption, and upsell opportunities.

Strategy 105

Strategy Underperforming Technical Team Government Customer Lifetime Value 105

Tom Tunguz

NOVEMBER 12, 2023

Snowflake is second, pushed by their best-in-class net dollar retention (NDR). Revenue per employee spans approximately $200k-$900k. Datadog tops the list, likely driven by their tremendous cross-selling ability. Both these companies also focus on enterprise accounts - in contrast to Bill.com at the bottom, which targets small businesses.

Software Review 331

Software Review Trends Revenue Software 331

SaaStr

JULY 20, 2024

Let’s use net dollar or net revenue retention as an example. Secureframe has everyone on their customer success team calculate their book of business by hand to see their net revenue retention, so that they truly understand what goes into the calculation, what impacts it, and how they can better take action on it. What does this mean?

Sales Recruiting 304

Sales Recruiting Sales Hiring Scale Engineering 304

SaaStr

JULY 26, 2022

Now that makes things hard enough as you scale, but even worse, in SaaS, churn is often masked by high growth when you have early product-market fit. Be relentless about building features that increase retention. I don’t see enough SaaS SMB company relentlessly talking about the impact of new features on retention.

SMB 363

SMB Churn Payment Services SaaS 363

User Pilot

JULY 21, 2024

According to our benchmark, the average month-1 retention rate in SaaS companies is 46.9%. Let’s explore our product metrics benchmark and learn: The definition of month-1 retention rate and why it matters. Average month-1 retention statistics for different segments. Strategies to improve your month-1 retention rate.

Benchmarks 105

Benchmarks Retention Healthcare Scale 105

User Pilot

MAY 23, 2024

Wondering how to measure product adoption and retention rates? Read to find out what product adoption and retention metrics to track, how to analyze the data for actionable insights, and how Userpilot can help you. The two metrics are closely linked to product growth. Product adoption rate. Retention rate.

Retention 105

Retention Customer Lifetime Value Scale Churn 105

User Pilot

AUGUST 16, 2023

Without retaining users , you’re throwing away money and resources spent acquiring customers that’s why having a retention playbook is helpful. A user retention playbook will keep your customers happy and continue using your product for longer. Why is customer retention important?

Retention 98

Retention Social Media Customer Lifetime Value Churn 98

User Pilot

MAY 2, 2024

Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. It puts your product’s future at risk. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance.

Retention 105

Retention Marketing Customer Lifetime Value Onboarding 105

Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality.

Pricing 113

Pricing Scale SaaS Technical Review 113

SaaStr

APRIL 13, 2025

” Enter the Compound Startup Conrad’s alternative is what he calls a “compound startup”a company building multiple products in parallel that are deeply integrated and seamlessly interoperable. The advantages are substantial: 1.

Startup 162

Startup Sales Hiring Underperforming Technical Team Cloud 162

SaaStr

OCTOBER 10, 2023

The Founder-Led Sales Era When you’re first starting out, and have that initial product-market fit and tight feedback loops with champions and customers, there are many pros to founder-led sales. Early first-hand knowledge leads to rapid fixes to the product, pricing, and packaging. Look at how you structure compensation.

Scale 283

Scale Sales Hiring Scaling Sales 283

SaaStr

MARCH 1, 2024

Upsell and retention is an art, science and craft. Or churn will increase, NPS will stagnate and decline, and upsell and revenue retention will be a fraction of what it could be. Once you have true product-market fit, for real (say 100+ happy, high-NPS customers) … it really is a formula in SaaS.

Scale 279

Scale Part-Time VPE CTO Hire Fractional VPE 279

Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat.

Scale 226

Scale Scaling Sales Recruiting Sales Hiring 226

SaaStr

MARCH 19, 2021

I see this all the time in marketing hires that come out of non-demand gen roles. Sometimes a marketing lead with a corporate marketing or even product marketing background actually signs up for a lead or other commit. More on that here. But sometimes I’m wrong. Never will. He can’t. He never will.

Sales Recruiting 349

Sales Recruiting Sales Hiring SMB Engineering 349

User Pilot

NOVEMBER 24, 2023

Which one is better, customer acquisition vs retention? Both are critical metrics to measure in your product, but is there an outright winning that you should solely focus on for your product growth ? This article will examine customer acquisition and retention and determine which one you should focus on.

Acquisition 105

Acquisition Retention Customer Lifetime Value Churn 105

SaaStr

NOVEMBER 14, 2022

If they aren’t happy, they may leave, which can spell problems for your employee retention rate, which in turn can negatively impact your business as a whole. In a special presentation, Secureframe COO Seema Kumar shares common leadership challenges in today’s modern workforce, best practices, and tips for talent retention.

Retention 130

Retention Leadership Compensation Communication 130

User Pilot

NOVEMBER 27, 2023

Wondering how churn rate vs retention rate are different? Both metrics are important to track if you want to implement a successful product retention strategy. Other important metrics related to churn and retention efforts. Ways to analyze churn and improve retention rates based on the data.

Churn 102

Churn Retention Benchmarks Customer Lifetime Value 102

User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? Thus, striking the right balance between acquisition and retention costs significantly improves profitability and sustainability. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

Acquisition 98

Acquisition Retention Customer Lifetime Value User Experience 98

SaaStr

JANUARY 30, 2024

It’s a SaaS startup that basically fell out of product-market fit after the 2021 boom … but has enough revenue and high enough NRR to keep going. They’re at $2m-$20m ARR or so, sometimes more, aren’t losing money, and have 90%-100%+ NRR and relatively stable GRR and logo retention. It’s the “NRR Zombie”. What’s that?

Headcount 301

Headcount Finance Startup Trends 301

Tom Tunguz

MARCH 24, 2019

If we examine net dollar retention, the current value of last year’s cohort today net of churn and gross of expansion, we see Zoom is in the top decile at 140%. These metrics are the result of exceptional product market fit.

Metrics 279

Metrics Benchmarks Scale Acquisition 279

SaaStr

SEPTEMBER 2, 2022

Investors look for specific metrics to see whether you stand out from the crowd, ranging from your market expansion potential to your product vision and product-market fit. Tapping into your market expansion potential. Proving your product-market fit. The importance of talent retention and culture.

Scale 244

Scale Retention Metrics Product Marketing 244