This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
We don’t have to look far to find examples of B2B SaaS companies that have found traction using a self-service or product-led motion. Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption.
So the first question is what made SaaS so successful. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaSproducts, there’s kind of three types. Customers love SaaSproducts and tools because it simply works. Why do developers love SaaSproducts?
In today’s competitive SaaS landscape, Customer Success has emerged as a vital strategic asset, driving revenue growth and long-term profitability. However, to fully unlock its potential, companies must go beyond qualitative insights and bring data into the decision-making process within Customer Success ranks and investments.
I sometimes get asked about how to structure an enterprise softwaremarketing organization and the relative roles of productmarketing vs. competitive analysis. My first job in marketing, which served as my bridge from a technical to a sales-and-marketing career, was as a competitive analyst.
As the team at the Saas Commerce Platform Paddle has learned, real growth is about entering new markets – and that takes thoughtful attention to pricing, making inroads into new geographic regions, deciding whether to move upmarket (or downmarket), and offering new standalone products instead of bloated features tacked onto old ones.
Which product analytics tools should you be using? And what type of analytics really matters for a productmarketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What are product analytics tools?
They get access to £100m wine trading opportunities, a reliable payments system, storage facilities, and transportation services. We asked Charlotte Vermedal, Liv-ex ’s ProductMarketing Manager. Not satisfied with your current product growth platform and considering a switch? How did the transition work out?
Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.
Then how do you determine the best one for customer segmentation analysis to uncover product growth opportunities? Here, we have listed a few popular customer segmentation software options and described their pros and cons. It helps SaaS companies better understand their customers and address their needs more effectively.
When I started in the venture business and met software companies, I never heard the words customer success during pitches or throughout diligence or in board meetings. A few years later, customer success has become equal in importance to sales and marketing and engineering and product within SaaS companies.
Wondering how to build a conversion path for your SaaSproduct or e-commerce site? TL;DR A conversion path is a step-by-step process that guides prospects. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Is it booking the product demo?
Sustaining user engagement throughout the entire onboarding process can feel like a task only large teams can achieve. Kommunicate drives sales-less product adoption through product experiments and tracking adoption rates with Userpilot. Create a multimedia onboarding flow with product screenshots and videos.
Lambda School trains people online to be software engineers. So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past. We are definitely the fastest growing code school probably of all time.
We’ve talked to dozens of our SaaS customers, as well as investors to learn more about what is happening with these key metrics. SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace.
It sounds minor or technical, but if you want to duediligence on a human being, I get to do it a few 100 times a year. We can only process so much change, and I feel like we’ve been through three worlds since early March. Aileen Lee: And so, they’re just way easier duediligence, I think.
The continuing COVID-19 health crisis may well produce a recession that has a significant impact on the Software-as-a-Service (SaaS) industry. No one is certain how this will change the long and short-term behaviors of customers, lenders, and enterprises in a SaaS world. Be Proactive and Deliver Value.
I’ve worked at multiple high growth SaaS businesses as a growth leader, and the data we’re seeing right now … This is from … is that CAC is increasing both in B2B and B2C, and you’re going to see how that relates, right? Alice : Definitely pre-productmarket fit. Guillaume : Keep the mic.
TL;DR SurveyMonkey is a feedback software that can build multiple types of surveys including employee engagement, Net Promoter Score , customer satisfaction surveys , product testing, and event feedback. We know it’s perfect for customer success and productmarketing because we built it for it. Especially SaaSproducts.
Another collection of their customers actually turned their kitchens into service offerings. They’re facilitating virtual schooling, they’re helping governments organize. The dark blue bar here is cloud as a percentage of worldwide software spend. What happens when cloud has consumed software?
It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. A value proposition that explains how the product solves user problems and how it differs from existing options.
Choosing between the multiple SaaS pricing models is an essential step that every business needs to take to drive product growth. SaaS pricing strategies differ from traditional products because most businesses use a subscription-based SaaS pricing model. How is SaaS pricing different? Easier marketing.
Looking for an effective event tracking tool and wondering if Heap is the best option for your SaaS company? We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. Heap is one of the most sophisticated product analytics tools available in the market.
This guide will arm you with the three most important things to address with your executive team before committing to the Enterprise market. Related: The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy. 2) Product Readiness – Do you have the essential Enterprise features? Bonus Takeaway.
What a knowledge base can do for SaaSproducts. A knowledge base is a structured set of resources that SaaS users can access in-app, geared towards helping them get the most out of the product. What a knowledge base can do for SaaSproducts. SaaSproducts depend on users: Getting up to speed fast, and.
Looking for a good SaaS reporting tool and wondering which one of Heap, Pendo, and Baremetrics is the best option for your SaaS company? There are plenty of tools for SaaS reporting on review sites, but they don’t make the choice any easier. There is a better tool for your SaaS than Heap! Let’s dive in!
Looking for an effective event tracking tool and wondering if Mixpanel is the best option for your SaaS company? We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. However, in the case of Mixpanel, tagging a feature requires coding. Let’s get started!
Ever since John Koenig first coined the term “SaaS” back in 2005, the software-as-a-service industry has been one of the fastest-moving and creative in the world. The SaaS business model powering all of this activity is startlingly unique, still young, and inextricably tied to the power of cloud computing. What is SaaS?
For those of you who did not clap, Stripe is a set of developer APIs that help businesses accept payments online and do all sorts of innovative things in moving money in the cloud. We didn’t worry too much about are you trying to bill for your own SaaSproduct or are you actually trying to integrate Stripe to offer to your customers.
In todays competitive SaaS landscape, Customer Success has emerged as a vital strategic asset, driving revenue growth and long-term profitability. However, to fully unlock its potential, companies must go beyond qualitative insights and bring data into the decision-making process within Customer Success ranks and investments.
TL;DR Lou Assist is a product adoption tool built by the customer success platform Totango. It lets product teams add in-app guidance in the form of modals, tooltips, hotspots, banners, and highlights that can be built without writing any code. Chameleon is a product adoption platform. Book a demo to see how we can help!
Marketing automation is the process of using software and technologies designed for productmarketers to automate repetitive tasks with the end goal of eliminating human error and build contextual and consistent experiences for the users across each stage of the journey. Self-serve is now more essential than ever.
Looking for a good user engagement analysis tool and wondering which one of Heap, Pendo, and Baremetrics is the best option for your SaaS company? There are plenty of tools for user engagement analysis on review sites, but they don’t make the choice any easier. There is a better tool for your SaaS than Heap!
There are many ways to classify SaaS companies, but differentiating companies based upon who their customers are presents the best approach for measuring performance and driving success for SaaS businesses. SMM SaaS Company Overview & Market Dynamics. SMM SaaS Company Overview & Market Dynamics.
Looking for a good funnel analysis tool and wondering which one of Heap, Pendo, and Baremetrics is the best option for your SaaS company? There are plenty of tools for funnel analysis on review sites, but they don’t make the choice any easier. Get a Userpilot demo for funnel analysis and drive your product growth code-free.
a problem we’ve been wanting to solve for a while Payroll, the process of compensating your employees for their work, continues to be a complex and convoluted process for companies of all sizes. Enter Pento… Beautiful software + end to end automation = Pento ? there’s an $80Bn giant elephant in this room and it’s called ADP ).
In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. Optimizing SaaS pricing is an ongoing process, and one that most startup founders struggle to perfect.
According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Introduce interactive walkthroughs in place of product tours to help users derive immediate value from your product. Why is retaining customers important in SaaS?
Looking for a good event tracking tool and wondering which one of Heap, Pendo, and Baremetrics is the best option for your SaaS company? There are plenty of tools for event tracking on review sites, but they don’t make the choice any easier. The no-code solution focuses on increasing user engagement and driving feature discovery.
Your SaaSproduct’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. The average conversion rate for SaaS companies varies between 18.6%
If you’re creating a user onboarding flow for your SaaS company, you’ll want to look at website tour examples from other businesses before you start. We can learn from their mistakes, as well as follow the best practices they’ve established for teaching customers how to use their product. Let’s get right into it. Use Userpilot instead.
Looking for a good user behavior analysis tool and wondering which one of Heap, Pendo, and Baremetrics is the best option for your SaaS company? There are plenty of tools for user behavior analysis on review sites, but they don’t make the choice any easier. There is a better tool for your SaaS than Heap!
Looking for a good user analytics tool and wondering which one of Heap, Pendo, and Baremetrics is the best option for your SaaS company? There are plenty of tools for user analytics on review sites, but they don’t make the choice any easier. The no-code solution focuses on increasing user engagement and driving feature discovery.
This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time. In that essay , we also talked about how a more common route for a SaaS business is to become a platform. Integration platforms are ubiquitous in SaaS.
SaaS business growth isn’t always that different from non-SaaS business growth. For traditional businesses the focus is more on Convert and for SaaS it tilts a bit more toward Retain due to the prevalence of the subscription model. There are three three critical stages for doing that: Attract, Convert and Retain.
We organize all of the trending information in your field so you don't have to. Join 80,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content