Tom Tunguz

JUNE 11, 2020

A recruiter in the audience submitted a question often discussed in startup boardrooms. The head of product would prefer someone with product marketing experience. And when I say pillar, I mean like a product marketing problem, a growth problem, or brand marketing problem.

Sales Hiring 263

Sales Hiring Sales Recruiting Product Marketing Startup 263

Tom Tunguz

NOVEMBER 22, 2015

On December 2, SaaS Office Hours at Redpoint will welcome Maia Josebachvilli , VP of Strategy and People at Greenhouse, a fast growing recruiting software company. Maia is especially well known for her thought leadership in developing best in class recruiting metrics. She was also selected for Inc’s 30 under 30.

Sales Recruiting 100

Sales Recruiting Metrics SaaS Sales Funnel 100

Sales Hacker

JANUARY 30, 2023

The first goal of sales at a startup isn’t to bring in revenue — it’s to get customer feedback. I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way.

Sales Recruiting 120

Sales Recruiting Product Marketing Scale Sales Hiring 120

SaaStr

NOVEMBER 16, 2021

David’s first foray into SaaS was in 1999 when he joined a startup that would become PayPal, starting as the product leader and later as the COO. In 2008, he founded Yammer, an enterprise software company that David grew to 500 employees and $60 million in sales. Head of Product. Head of Sales. Head of Marketing.

CTO Hire 284

CTO Hire Sales Hiring Sales Recruiting CTO 284

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. Recruiting is easier, but the things that don’t change are customers don’t care.

Sales Recruiting 261

Sales Recruiting Sales Hiring Scale VP of Engineering 261

Sales Hacker

NOVEMBER 8, 2024

GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy Pete Kazanjy is a serial founder, and seasoned early stage Saas executive, advisor, and investor. He currently leads Atrium, makers of sales performance management software to help organizations measure and improve sales performance.

Scale 113

Scale Sales Recruiting Sales Hiring AI Search 113

SaaStr

MAY 31, 2024

1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. . #1: But this is software. Why am I selling insurance software while my neighbor saves lives at the ER?

Sales Hiring 302

Sales Hiring Sales Recruiting Marketing Scale 302

SaaStr

JULY 1, 2021

PlanGrid builds beautiful, simple software for the construction industry. What’s worked for us is that we’re here to build beautiful productivity tools for an industry of field workers who have never seen great software before, and we believe that they deserve it. This thing in the product, or how we do culture.

VP of Engineering 293

VP of Engineering Sales Hiring Sales Recruiting Underperforming Technical Team 293

SaaStr

NOVEMBER 12, 2022

Some VCs will pay up even for very little growth and revenue so long as the management team is strong. They believe a strong team can literally will revenue into existence as long as there is the most basic product-market fit. And there is a lot of truth to this. Pilots-Don’t-Count Risk. It just varies.

Scale 343

Scale Sales Recruiting Machine Learning Artificial Intelligence 343

Intercom, Inc.

SEPTEMBER 10, 2020

It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years. That experience led to his bestselling book, The Sales Acceleration Formula. The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat.

Scale 226

Scale Scaling Sales Recruiting Sales Hiring 226

Tom Tunguz

APRIL 14, 2019

These startups use machine learning to disrupt an industry traditionally dominated by agencies: law, accounting, recruiting, translation, debt collection, marketing…the list is long. Increases in productivity don’t imply increases in revenue. Increases in productivity don’t imply increases in revenue.

AI 203

AI Sales Recruiting Underperforming Technical Team Artificial Intelligence 203

SaaStr

JULY 1, 2020

An open discussion with Sam Blond, CSO at Brex, and Kristen Habacht, VPS at Atlassian, about adjusting their sales process during Covid-19. Kristen Habacht runs EDR sales at Atlassian, which I got a check today, $40 billion-$50 billion company. She manages a huge global team. Four, people in the sale? Jason Lemkin: None.

Merchant Services 259

Merchant Services Scale Sales Recruiting Sales 259

Sales Hacker

AUGUST 7, 2020

Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. At Sales Hacker, we’re serious about diversity, and for that reason, we’ve compiled a list of 530+ female sales experts to consider for your next event. Sales Development. Sales Growth.

VP of Engineering 131

VP of Engineering Sales Recruiting Sales Hiring Payment Services 131

Kellblog

JULY 17, 2022

Go sell some software. Go sell some software. Go sell some software. Create a product. Get product-market fit (PMF), i.e., determine some problem you solve for some person with some product. Get product-market fit (PMF), i.e., determine some problem you solve for some person with some product.

Branding 137

Branding Startup Software Sales Recruiting 137

Sales Hacker

OCTOBER 30, 2018

Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) They say “You can’t be what you can’t see,” and the sales floor is no exception.

Sales Recruiting 111

Sales Recruiting VP of Engineering Scale Sales Hiring 111

User Pilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Product marketing managers focus on getting the product in the right hands.

Product Marketing 103

Product Marketing Interviewing Management Scale 103

Sales Hacker

AUGUST 27, 2024

Navigating the challenges of raising funding and finding product-market fit. Building a strong internal BDR team versus outsourcing sales efforts. 51:44) One thing that is working for Mark in go-to-market right now. Most recruiting firms fill an order, but IPS is a different breed of search firm.

Outsourcing Services 124

Outsourcing Services Sales Recruiting Sales Hiring Sales Outsourcing 124

Sales Hacker

NOVEMBER 4, 2020

I was the new Vice President of International Sales & Managing Director for a work management software company called Wrike. Starting Your International Sales Team. The key to starting an international sales team is having the right people in your landing team. A mercenary is driven by the sale.

Sales Hiring 126

Sales Hiring Scale Sales Recruiting Sales 126

SaaStr

AUGUST 25, 2023

2 “Give the VP of Sales more time.” You can’t always expect a great VP of Sales to double sales in 30-60-90 days. But you have to see progress in one sales cycle. If, in one sales cycle, things aren’t improving on several core metrics, they never will. The best VPs of Sales hit the ground running.

Part-Time VPE 242

Part-Time VPE Scale Sales Hiring CTO Hire 242

OpenView Labs

JUNE 3, 2021

If you aren’t clear on what product marketing is, how it’s different from product management, and what the responsibilities of a product marketer are, you’re not alone. Specifically, I’m talking about product management and product marketing.

Product Marketing 93

Product Marketing Sales Hiring Startup Scale 93

Sales Hacker

DECEMBER 17, 2024

Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups. Plus, an analysis of the top 75 trending sales AI tools. Youre not alone.

Scale 102

Scale Engineering Acquisition Scaling 102

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. Use timing as a forcing function. Frame solutions, rather than features alone. Show, don’t tell.

Sales Recruiting 126

Sales Recruiting Generative AI AWS AI 126

Andreessen Horowitz

OCTOBER 16, 2023

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. What does this mean for product design and product management? the night before it was to IPO).

Product Marketing 78

Product Marketing Scale Sales Hiring Sales Recruiting 78

SaaStr

JUNE 11, 2019

But when you need a CFO, let’s say, or you need an outstanding VP of engineering or maybe a VP of sales, which is even more different to find for an engineer, you don’t know who these people are. I’m not sure I’m at product market fit yet. One, a VP sales. A VP of sales is a misnomer.

Merchant Services 274

Merchant Services Part-Time VPE Sales Hiring Scale 274

SaaStr

AUGUST 27, 2019

How to Design a Sales Comp Plan to Get You to $100M with Work-Bench, Movable Ink, MongoDB and Concert Finance. This panel will speak tactically to various comp design options as a way for management to determine and promote ideal behavior in their front-line teams. Meghan Gill | VP of Sales Ops @ MongoDB. FULL TRANSCRIPT BELOW.

Sales Recruiting 155

Sales Recruiting Sales Hiring Scale Sales 155

Sales Hacker

JUNE 7, 2021

Sales customer insights. Let’s drill down into the market and customer insights that can really add value for salespeople, under the following sections: Qualifying characteristics: Things to look for in an organization that make it a good target. But what are these insights that will transform the conversations salespeople have?

Sales Recruiting 123

Sales Recruiting Payment Services Payment Methods Sales 123

Tom Tunguz

JUNE 7, 2015

When a potential customer enters the consideration phase of the buyer journey, the marketing team transitions the lead to his sales account executive, who educates the customer from the consideration stage through purchase. In either case, marketing ushers customers through substantially more of the funnel, than in the past.

Sales Recruiting 100

Sales Recruiting Marketing SaaS Startup 100

The Angel VC

AUGUST 10, 2011

One could almost say that CAC and CLTV are for a SaaS company what wholesale price and sales price are for a retailer. Just like a merchant needs to buy products and sell them at a higher price, a SaaS business needs to acquire customers at costs that are lower than the customers' lifetime value. along the way.

Sales Recruiting 155

Sales Recruiting Startup Customer Lifetime Value SaaS 155

SaaStr

APRIL 30, 2022

How much is a customer going to bring you over his lifespan using your product? Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. The key here is knowing what your sales model is. This is products that sell themselves.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

OPEXEngine

APRIL 12, 2022

Emboldened by this seeming endorsement, I dashed off what turned into a lengthy email on interviewing and recruiting, a topic about which I am passionate not because I think I am good at it but because I think I am not. Thoughts on The Recruiting Process. For a CFO, do you require an accounting or finance background?

Sales Recruiting 40

Sales Recruiting Sales Hiring Interviewing Finance 40

SaaStr

SEPTEMBER 13, 2020

If you think of this in the context of software, it’s particularly powerful because for years, we’ve been seeing the visionaries out there promoting this transition. The dark blue bar here is cloud as a percentage of worldwide software spend. What happens when cloud has consumed software? What happens to growth?

Sales Hiring 232

Sales Hiring Scale Payments Cloud 232

User Pilot

AUGUST 19, 2022

For any SaaS owner or product manager , organizing a successful software rollout can be a stressful, exhilarating experience. In this article, we’re going to unpack the mysteries of what it takes to put together a truly successful software rollout plan. What is rollout in software development?

Software 98

Software SaaS Sales Recruiting Communication 98

SaaStr

JULY 15, 2022

For example, I was the lowest ranked of those senior VPs at Adobe, but I still had four to $500,000 a year that I could spend on extra stuff, extra software, that I needed to make my department work well, all the other VPs had more in their slash budgets. Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales.

Scale 293

Scale Outsourcing Services Sales Hiring VP of Engineering 293

SaaStr

JUNE 23, 2019

But when you need a CFO, let’s say, or you need an outstanding VP of engineering or maybe a VP of sales, which is even more different to find for an engineer, you don’t know who these people are. I’m not sure I’m at product market fit yet. One, a VP sales. A VP of sales is a misnomer.

Merchant Services 222

Merchant Services Part-Time VPE Sales Hiring Scale 222

User Pilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. Average salary: $46,035/yr.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

User Pilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Product Marketing 52

Product Marketing Management Marketing Sales Recruiting 52

Sales Hacker

MAY 28, 2019

SaaStock is a gathering of SaaS Sales Leaders, Founders, VCs, and anybody passionate about building a SaaS business. And make sure you’re following Sales Hacker on Instagram , Twitter , and LinkedIn. So how do you design a go-to-market strategy that ensures product-market fit stays strong?

Sales Recruiting 14

Sales Recruiting Sales Hiring Scale Sales 14