SaaStr

AUGUST 12, 2020

Salesforce is the most successful cloud software company, and so it’s worth I think learning from the things that they’ve done. And, the second system is what I call the product marketing system. Those product features should be the centerpiece of marketing events. So, what is the cadence?

Startup 293

Startup Software Review Scale Systems Review 293

Casey Accidental

OCTOBER 31, 2022

I have written a lot about product/market fit in the past. Whether you are a founder, product or growth leader, being able to recognize and measure product/market fit is a critical tool to make the best decisions on driving success of a company. Cross-Side Network Effects (Marketplaces and Platforms).

Product Marketing 131

Product Marketing Marketing Scale Software Review 131

Intercom, Inc.

OCTOBER 8, 2020

Let the product be your sales guide. Right off the bat, Kristen acknowledges that the freemium model isn’t a universal cheat code for winning sales. Making it work means taking a product-led approach , so it might not suit every business. Listen to the full episode above or check out Kristen’s key takeaways below.

Scale 205

Scale Sales Hiring Software Review Technical Review 205

SaaStr

APRIL 20, 2024

AI in Sales and Marketing AI is disrupting sales and marketing, particularly in support and SDR /BDR functions, due to the shortage of skilled workers and the potential for increased efficiency and cost savings. Consistency is key in marketing. Will AI let ICs do more, with fewer managers? And so much more!

Sales Hiring 301

Sales Hiring Startup Marketing Technical Review 301

SaaStr

JULY 3, 2020

Salesforce is the most successful cloud software company, and so it’s worth, I think, learning from the things that they’ve done. And, the second system is what I call the product marketing system. Those product features should be the centerpiece of marketing events. So, what is the cadence?

Software Review 265

Software Review Scale Systems Review Startup 265

SaaStr

MARCH 1, 2024

Generative AI is a platform shift where models can take inputs such as text, image, audio, video, and code and generate new content into any of the modalities mentioned. Businesses are changing the way you create music, recreating how films are made or dubbed, and disrupting the way programmers code. That’s every other line of code.

Generative AI 293

Generative AI Outsourcing Services AI Software Review 293

SaaStr

AUGUST 13, 2024

The best engineers and CTOs build and release better software faster than the competition. A truly great Head of Marketing or Demand Gen will get you more leads than the rest. Even with multiples and markets down, the prize in SaaS is bigger than in the past. #4: 4: You may be falling out of product market fit.

Sales Hiring 306

Sales Hiring Part-Time VPE Venture Capital Fractional VPE 306

SaaStr

APRIL 3, 2024

That’s where true automation will be, in the disruptive work that people are freed up and enabled to do and do more effectively and quickly due to having the assistance and rich context. How do I leverage GenAI in my product to drive competitive advantage? It depends on the utility of your product and platform as it is.

Generative AI 299

Generative AI AI Technical Review Software Review 299

Kellblog

JULY 24, 2021

I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of product marketing vs. competitive analysis. My first job in marketing, which served as my bridge from a technical to a sales-and-marketing career, was as a competitive analyst.

Product Marketing 143

Product Marketing Marketing Sales Hiring Payment Services 143

User Pilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. You don’t need to code). Product marketing manager persona example.

Product Marketing 105

Product Marketing Marketing Software Review Communication 105

SaaStr

JUNE 17, 2023

We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends. We’ll also examine how public markets currently influence the SaaS industry and unpack the elevated CIOs’ role in budgeting for SaaS products.

Venture Capital 272

Venture Capital Scale Technical Review Software Review 272

SaaStr

SEPTEMBER 11, 2024

Lucid is the leading provider of visual collaboration software with over 70M users worldwide. As we know today, a strong product-led motion starts with a strong product. It required Lucid to change its product, process, and overall user and administration systems to be able to scale with the customer.

Scale 307

Scale Scaling Sales Hiring compliance 307

Sales Hacker

JANUARY 30, 2023

I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way. Get a few paying customers who really love your product and build from there.

Sales Recruiting 119

Sales Recruiting Product Marketing Scale Sales Hiring 119

User Pilot

OCTOBER 19, 2024

Satisfaction in SaaS, therefore, isn’t simply about developing a nice product and launching it in the market. Instead, it involves several key aspects, including: Product functionality : The software solves the problems it was designed to solve. Userpilot review on G2.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

User Pilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Product marketing managers focus on getting the product in the right hands.

Product Marketing 103

Product Marketing Interviewing Management Scale 103

Intercom, Inc.

AUGUST 25, 2020

If you’re short on time, here’s a few quick takeaways: As your company evolves so too do your product marketing needs – you’ll be selling to a wider range of use cases and a lot more customers. Product people need to think end to end. The democratization of software adoption doesn’t necessarily work at scale.

Marketing 238

Marketing Scale Software Review Systems Review 238

User Pilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Product Marketing 98

Product Marketing Metrics Customer Lifetime Value Marketing 98

User Pilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Product management focuses on building the right SaaS products.

Product Marketing 98

Product Marketing Strategy Marketing SaaS 98

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What are product analytics tools?

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

User Pilot

AUGUST 26, 2024

You import your software subscriptions and can monitor all your spending, approve purchases, automate renewals, and control access from one place. Solution : Cledara tested Intercom but found it lacking in product marketing focus. Intercom doesn’t focus on product marketing. Instead, they chose Userpilot.

Software Review 104

Software Review Engagement Sales Hiring AI Search 104

Kellblog

JULY 8, 2020

Mark’s a seasoned startup executive, he’s go-to-market oriented, and he has some large-company chops that he developed earlier in his career. Here’s an edited version of Mark’s top ten enterprise software startup mistakes list, along with a few comments prefaced by DK. Ignoring churn greater than 15%.

Sales Hiring 144

Sales Hiring Startup Software Review Enterprise 144

Intercom, Inc.

APRIL 21, 2021

. “Working on the non-innovative stuff can be more rewarding, fulfilling, meaningful” Designing things that are industry standard make products easy to use. In fact it can be very hard to do this well – most software is not easy to use. The importance of product-market fit. There are always product gaps.

Innovation 219

Innovation Product Marketing Technical Review User Experience 219

Sales Hacker

NOVEMBER 8, 2024

Product : Vanta Your deal is almost closed, and all that’s left is the security review. With Vanta Questionnaire Automation, go-to-market teams can complete security reviews up to 5 times faster, helping you close deals in less time than ever.

Scale 112

Scale Sales Recruiting Sales Hiring AI Search 112

User Pilot

AUGUST 30, 2024

Plus, you’ll learn how Userpilot can help with product marketing and drive user engagement. TL;DR Product and digital advertising come in different packages. Uses humor to highlight the users’ pain points and position Userpilot as a no-code solution to track in-app user behavior. Userpilot video ad.

Advertising 105

Advertising Software Review Social Media SaaS 105

FastSpring

JANUARY 23, 2025

and now very big in the case of, say, a zero, which is cloud accounting software. You’ve got the equivalent of AdSense, which is a Google product for YouTube, and they’ll serve up ads and you’ll generate revenue, you’ll take that check home every month. Are you using accounting software?

Scale 120

Scale Entrepreneurship Scaling Underperforming Technical Team 120

Tom Tunguz

OCTOBER 21, 2014

The customer evangelism team would build a relationship with them and eventually ask them to write reviews, speak, or for customers on the company’s behalf, creating a huge library of positive reviews all over the web. Product Marketing. Bill frames the value of the brand incredibly well. Lifecycle Nuturing.

Scale 214

Scale Marketing Growth Hacking SaaS 214

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Technical Review 223

Technical Review Technology Scale Marketing 223

SaaStr

AUGUST 25, 2023

That you’re not doing any marketing and likely not doing any outbound either. That’s a good sign and will put pressure on your product team and you to build software more quickly. A market is too small” is both a truism and an excuse. We don’t need a VP of Sales, Engineering, Product, Marketing, Customer Success.”

Part-Time VPE 242

Part-Time VPE Sales Hiring Scale CTO Hire 242

SaaStr

OCTOBER 4, 2024

They supply their customers with a full marketing suite and customer data software for thousands of SMB, e-commerce businesses. There wasn’t software that did this back in the 2010s when Klaviyo was founded. And we actually asked them, like, well, what software matters, and they all said marketing.

Revenue 307

Revenue Scale Underperforming Technical Team Sales Hiring 307

SaaStr

SEPTEMBER 3, 2019

Lambda School trains people online to be software engineers. So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past. We are definitely the fastest growing code school probably of all time.

Acquisition 171

Acquisition Software Review Payment Methods Marketplace as a Service 171

SaaStr

JUNE 19, 2021

In this SaaStr Build panel, three cloud marketing and business leaders share tips to craft the perfect customer profile for your SaaS business. Read on for advanced learnings from Carilu Dietrich (Board Advisor at 1Password), Katrina Wong (VP of Product Marketing at Segment), and Isabelle Papoulias (CMO at Mediafly).

Sales Hiring 236

Sales Hiring Scale Marketing Sales 236

User Pilot

OCTOBER 8, 2021

You can review Pendo's analytics in their free trial, which displays various different graphs on the basis of dummy data. This suggests that these users selected a next step that hadn't been pre-defined in Pendo by the dummy product marketing team. 15% were untagged. 13% are tagged as "No next step."

Software Review 98

Software Review Systems Review Onboarding Retention 98

Intercom, Inc.

MAY 30, 2019

When we ship, we of course have done our diligence with research and design, but we’re also keenly aware that there’s so much we don’t know. And they’d code the conversation with a bunch of different tags, like this type of feature request. We’re like, “All right, let’s work from the back forwards again.”

Software Review 194

Software Review Churn Startup Sales 194

ChurnZero

DECEMBER 15, 2021

Customer Success software is like the pebble that starts that ripple, sending customer insights throughout your organization. . Customer Success software gives departments beyond the Customer Success team access to customer data they might not have had before. Customer Success Software & Sales. Tighter Industry Focus.

Software Review 98

Software Review Customer Success Software Marketing 98

User Pilot

MARCH 9, 2025

But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. According to Harvard Business Review, 80% of new products fail, primarily because companies fail to conduct proper customer research. Does customer research help build better products? The short answer: yes.

SaaS 83

SaaS Social Media Interviewing Scale 83

User Pilot

JULY 17, 2023

Searching for the best software for customer feedback to truly understand your customer sentiment ? Software for customer feedback has become essential for SaaS businesses that have customers in their hearts. Actionable insights from feedback help you better align your product with customers’ needs and retain them for longer.

Software Review 19

Software Review Software AI Search DevOps as a Service 19

Intercom, Inc.

NOVEMBER 27, 2019

. “The reason why businesses grow is they’re in a great market” It’s this approach to scaling their business that has enabled Paddle to achieve 2475% revenue growth over the last four years. It’s even garnered them an enviable position among Deloitte’s Fast50, a list of the fastest growing software companies in the UK.

Payments 186

Payments Scale Revenue SaaS Payments 186