Remove Product Marketing Remove Software Remove Software Development
article thumbnail

Product-Market Fit in Different Capital Environments

Tom Tunguz

When I asked him what he meant, he replied because capital was so plentiful and accessible today, he hired more expensive people, spent more time developing a product, and invested with a longer time horizon before demonstrating evidence of success. In 2008, tightfistedness dominated the market.

article thumbnail

How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO

SaaStr

GitHub, founded in 2008, is a leading platform for software development and version control that has made waves since 2018 with its AI Copilot. Adjusting Your Assumptions Now you have strong product market fit, you’re listening to your customers, and you’re customer zero. Deciding where you don’t want to spend your time.

Scale 261
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Finding SaaS Product-Market Fit

Chaotic Flow

Finding product-market fit is a central, early stage challenge of every startup. Unlike consumer Internet products, SaaS products are essential business tools. In other words, SaaS customers want product-market fit as much as the SaaS vendor. The product proposes and the market judges.

article thumbnail

Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. For PLG, you keep it healthy by providing users with realized value and the ability to play with your product throughout the lifecycle.

article thumbnail

SaaStr Podcast 457 (and Video): Building Your Ideal Customer Profile: Target Your Product, Sales and Marketing Effectively

SaaStr

In this SaaStr Build panel, three cloud marketing and business leaders share tips to craft the perfect customer profile for your SaaS business. Read on for advanced learnings from Carilu Dietrich (Board Advisor at 1Password), Katrina Wong (VP of Product Marketing at Segment), and Isabelle Papoulias (CMO at Mediafly).

article thumbnail

The 8th DO for SaaS startups - Stay on top of your KPIs

The Angel VC

At the bottom I noted what these phases usually mean in terms of the stage of your product and company and which funding level it typically corresponds with. Post product/market fit, pre scale As you’re slowly but surely getting to product/market fit and starting to get the first paying customers (yay!),

Scale 190
article thumbnail

SaaStr’s Most Respected Leaders Awards 2019: The Top Ten

SaaStr

Hubspot is an inbound marketing and sales software company based in Massachusetts. Leaders who do so will lose their product market fit. Jay Simons rose up the ranks from Area Sales Manager with Plumtree software to VP of Product Marketing and Strategy. Brian Halligan is co-founder and CEO of Hubpost.

Scale 169