User Pilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Product Marketing 105

Product Marketing Strategy Marketing Underperforming Technical Team 105

SaaStr

MAY 5, 2021

Here’s some advice for other product leaders from our journey at Pendo: $0-5M ARR: All hands on deck. Your primary focus in the earliest days of the company is achieving product-market fit. In most cases, this stage doesn’t require a dedicated product executive. 5-25M: Hire a CPO early. Then it becomes time to execute.

Strategy 299

Strategy Scale Innovation Interviewing 299

SaaStr

DECEMBER 22, 2023

For any Cloud and SaaS Founders or execs seeking practical strategies and inspiration to stay ahead of the curve, this session’s for you. At the SaaStr Annual, Kiren Sekar, Samsara’s Chief Strategy Officer and founding chief Product Officer shared five lessons he learned along the way from scaling six products to $100M+.

Scale 311

Scale Scaling Strategy Sales Hiring 311

SaaStr

MARCH 23, 2025

What makes this growth story particularly fascinating is how quickly their go-to-market (GTM) organization scaled from just 3 people to 75 in less than a year. Let’s unpack the key strategies that drove this remarkable expansion. What is Codeium and Windsurf? The 5 Key Elements of Codeium’s GTM Scaling Playbook 1.

Sales Recruiting 247

Sales Recruiting Sales Hiring Scale AI 247

User Pilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Product Marketing 98

Product Marketing Strategy Marketing SaaS 98

SaaStr

MARCH 12, 2025

“We just need one great CMO who can do it all” – Founders often search for a marketing unicorn who excels at brand, demand gen, product marketing, and digital programs. A smaller number of high-quality leads that convert at higher rates is vastly superior to a flood of poor-fit prospects.

Sales Hiring 207

Sales Hiring Marketing Technical Review Underperforming Technical Team 207

SaaStr

MARCH 1, 2025

4 Unexpected Learnings from Dave’s Scaling Journey The $30M Revenue Threshold : Companies that can reach $30M in revenue have typically found sufficient product-market fit to scale to $100M. Find patterns that work, figure out what market you’re actually in. $10-30M: 10-30M: Pattern matching phase.

Scale 191

Scale Systems Review Scaling Leadership 191

FastSpring

AUGUST 8, 2024

Is your product marketing team struggling to coordinate marketing resources to support an endless stream of product launches, with vague release dates and a chorus of product managers demanding tons of marketing attention for each release? I’m excited to chat about product marketing today.

Product Marketing 157

Product Marketing Marketing SaaS Payments Payment Methods 157

SaaStr

FEBRUARY 25, 2025

Sessions typically focus on real metrics, strategies, and lessons learned, not theoretical concepts. Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies.

Sales Recruiting 195

Sales Recruiting Scale CTO Hire Sales Hiring 195

SaaStr

FEBRUARY 10, 2025

The company’s pricing structure, centered around $10,000 average contract values (ACVs), created a problematic middle ground – too expensive for small and medium-sized businesses but not substantial enough to support a partner channel strategy effectively.

Scale 165

Scale Scaling Outsourced Development Sales 165

SaaStr

JULY 25, 2022

FastSpring’s VP Product, Strategy, and General Manager of IQ, Kurt Smith, explores evidence-based principles to help SaaS companies avoid common pricing mistakes without getting lost in analysis and data. SaaS companies generally sell products with very low marginal costs, which makes pricing opportunities almost limitless.

Pricing 278

Pricing Strategy SaaS Forecasting 278

SaaStr

DECEMBER 4, 2024

The ideal outcome was to ensure users loved the product. Miro’s pricing strategy evolved with their business goals: Early stage: Minimum five-user paid plans to ensure collaborative value. This example shows how as goals changed, Miro adopted its pricing and strategy to achieve its desired outcome as it scaled.

Payments 290

Payments Pricing Scale Revenue 290

SaaStr

JANUARY 28, 2025

These leaders represent the cutting edge of generative AI, each approaching the market with a unique vision of how artificial intelligence can transform work. Their conversation offers a rare, insider view of the strategies, challenges, and opportunities driving the next wave of technological innovation.

AI Search 244

AI Search AI Artificial Intelligence Technical Review 244

SaaStr

NOVEMBER 20, 2024

Adjusting Your Assumptions Now you have strong product market fit, you’re listening to your customers, and you’re customer zero. You have to listen on the product front and the GTM front. Eighteen months ago, no playbook existed for taking an AI product to market. Deciding where you don’t want to spend your time.

Scale 264

Scale AI Scaling Marketing 264

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. This is true in life and business.

Scale 246

Scale Scaling Strategy Outbound Sales Team 246

SaaStr

APRIL 2, 2019

That’s what we’re going to talk about today, my five best strategies to help you drive your next wave of business growth. First strategy, expand your market. So when you have that initial business success, you probably have a single product, and it’s great for a certain set of customers. ” Right?

Scale 248

Scale Sales Hiring Scaling Strategy 248

SaaStr

MARCH 9, 2025

.” Bios: Steven Shu, Chief Product Officer at Calendly Steven brings over 8 years of AI expertise to Calendly. Previously, he led design teams at LinkedIn where he built recommendation products for product onboarding and developed AI chatbots.

AI 207

AI Scale Education User Experience 207

SaaStr

FEBRUARY 21, 2023

PST for those of you who want to connect with SaaS experts — Growth Advisor at FastSpring and Director of Growth at Planday, Frederic “Fred” Linfjard shares his insights on how to evolve from a sales-led to product-led GTM strategy constructively. It’ll take away from your inbound optimization and won’t be as efficient. Sign up HERE

Scale 243

Scale Strategy Marketing Sales 243

User Pilot

JUNE 11, 2024

Product marketing metrics are key for understanding and optimizing the performance of your product. They help you measure success, identify areas for improvement, and align your product management strategies with your overall business goals.

Benchmarks 102

Benchmarks Product Marketing Metrics Marketing 102

User Pilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Product Marketing 104

Product Marketing Marketing Scale Underperforming Technical Team 104

User Pilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. Product marketing manager persona example.

Product Marketing 105

Product Marketing Marketing Software Review Communication 105

SaaStr

MARCH 18, 2025

.” This unexpected dynamic completely inverted their growth bottleneck – the constraint wasn’t generating demand or securing funding, but scaling the sales team fast enough to capture the overwhelming market opportunity.

Scale 191

Scale Sales Hiring Scaling Headcount 191

SaaStr

FEBRUARY 7, 2025

These early conversations helped shape Databricks product, pricing, and go-to-market strategy. Price your product in a way that aligns with how customers already budget for similar solutions. Then refine your packaging strategy as you scale. When you see product-market fit, go all in. Talk to users.

Scale 182

Scale Sales Hiring Scaling Revenue 182

User Pilot

SEPTEMBER 4, 2024

From the article, you will learn what vanity metrics are, how to identify them, and how to choose more actionable alternatives to drive product growth. TL;DR Vanity metrics appear impressive but don’t provide actionable insights or inform future strategies. web analytics, in-app surveys , product analytics).

Product Marketing 105

Product Marketing Metrics Customer Lifetime Value Marketing 105

User Pilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. They define the product vision , strategy, and roadmap.

Product Marketing 103

Product Marketing Interviewing Management Scale 103

SaaStr

APRIL 20, 2024

AI-driven marketing automation solutions tailored to specific industries can revolutionize marketing for small businesses lacking dedicated growth and marketing departments. Founders should let marketers do what they’re good at and backfill their weaknesses, rather than trying to control every aspect of marketing.

Sales Hiring 306

Sales Hiring Startup Marketing Technical Review 306

SaaStr

MAY 17, 2024

As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer’s problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. Eventually, you can set some goals and strategy and build together.

Scale 304

Scale Technical Review Sales Hiring Artificial Intelligence 304

Tom Tunguz

MAY 15, 2022

The y-axis is sales efficiency: a proxy for product-market fit (PMF). The company likely needs 1-2 quarters to develop a product and then 2 quarters to book business. Time to Strategize : with a long runway but lacking product-market fit, the startup possesses the resources to scale. in gross profit?

Startup 355

Startup Outsourced Development Scale Banking 355

SaaStr

NOVEMBER 12, 2021

Freemium is not a marketing strategy. Just because your product is free, or has a free category, does not mean anyone will find it. Freemium is a funnel management strategy and done right, later it can accelerate viral acquisition. But putting up a new, free product on its own will get you zero customers.

Sales Hiring 348

Sales Hiring Acquisition Investment Product Marketing 348

SaaStr

FEBRUARY 9, 2024

We’re in an era defined by interconnectivity and digital transformation, and Product-Led Growth (PLG) has become an increasingly pivotal approach for achieving scalable company success. In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Scale 321

Scale Sales Hiring Sales Marketing 321

SaaStr

NOVEMBER 22, 2020

The four key pillars he lays out are: Product market fit & expansion. Go to market approach & expansion. 1 Product-Market Fit and Expansion. Is your product sound, and does it solve a big problem for customers, enough for you to scale? Competitive differentiation. Building a stage-specific team. #1

Scale 325

Scale Scaling Technical Review Systems Review 325

User Pilot

SEPTEMBER 16, 2024

What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Development 105

Development Strategy Marketing Technical Review 105

Tom Tunguz

OCTOBER 7, 2021

Investors assume board seats and shoulder governance responsibility for the company, advise on strategy, introduce potential employees and prospective customers to the business, among other things. The latency to liquidity (IPO or M&A) has increased from 4-6 years to 11-13 years over the past two decades.

Venture Capital 363

Venture Capital Investment Government Startup 363

SaaStr

APRIL 30, 2022

10% basically means you don’t have any product market fit. And what are the different pricing strategies? Another point on pricing strategies is there’s the classic, it’s been around for tens of years, per user model pricing. And launching another product. Five percent is okay. 10% is a problem.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

SaaStr

AUGUST 15, 2024

Product Go to market Talent Product is at the Core of Everything Before thinking about sales or GTM motions, you have to start with product market fit. The most important thing to consider when building a product is the problem it will solve. Listen to your customers.

Scale 314

Scale Sales Hiring Scaling Innovation 314