SaaStr

SEPTEMBER 26, 2019

I was the second employee at the time, the first one in a non-technical role. Like really advise you to read Crossing The Chasm because it’s a paradigm shift. Our target audience is technical. Again, we sell to a technical audience. Gaetan Gachet : … structure for sales and at product market fit?

Scale 141

Scale Sales Hiring Sales Recruiting Technical Advisors 141

OPEXEngine

MARCH 3, 2020

In fact, if we’d effectively closed-out all material opportunities before quarter-end, I’d send it out before the quarter was technically even over. Dave Kellogg is a technology executive, investor, adviser, and blogger. Dave started his career in technical and product marketing positions at Ingres and Versant.

Technical Advisors 59

Technical Advisors Sales Hiring Forecasting Artificial Intelligence 59

OpenView Labs

APRIL 13, 2020

If, for example, the product strategy involves encouraging users to generate content, the Marketing team could work hand-in-hand with the Product team to develop a plan to surface opportunities in SEO. The Product team could implement the technical side of how that content surfaces, gets indexed, etc.,

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Intercom, Inc.

JULY 12, 2018

This wasn’t Elad’s first experience with hyper growth – Google grew headcount 10x during his time as a product manager there – nor the last. He’s also co-founded Color Genomics and invested in and been an adviser to companies like Airbnb, Coinbase, Instacart, Square, Stripe and more.

Sales Hiring 120

Sales Hiring Scale Sales Recruiting Technical Advisors 120

Buffer Resources

MARCH 1, 2024

“While I feel more comfortable meeting everyone now, I would advise remembering that everyone feels a bit nervous as we gather in a new location. “Someone once advised me to ask questions if I was nervous when meeting new people, so that’s what I tend to do,” she said. It’s not just you!” 

Technical Advisors 21

Technical Advisors Travel Software Engineering Company Culture 21

ProfitWell

OCTOBER 10, 2019

Today, we’re talking product-led everything. First up, a chalk-full Twitter thread by Userpilot’s Aazar Ali Shad on product-led growth, an Appcues x Salesforce launch, plus the Product Marketing Alliance dropping its 2019 State of Product Marketing. A product-led tweet storm. Deep dive. And, why care?

Technical Advisors 62

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 62

User Pilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). no technical skills). build in-app experiences that increase product adoption and retention without coding). That’s why the next step is defining your user personas. Company details (e.g. Jobs-to-be-done (e.g.

SaaS Payments 104

SaaS Payments Payment Services Payment Methods Payment Solutions 104

OpenView Labs

AUGUST 3, 2021

And, most importantly, is the market you want to operate in big enough to support its own category and sustain your business over the long term? When PagerDuty started out, they were operating in a very complex technical stack that was constantly evolving. She strongly advises keeping things simple—no fancy words or jargon.

Technical Advisors 63

Technical Advisors Sales Hiring Data Analysis Trends 63

Intercom, Inc.

JANUARY 14, 2021

You have frameworks, look at market dynamics, do practical research, and advise companies on how to use these frameworks. To Steve Blank, in Lean Startup, which is, by the way, a methodology and a framework on how to get to product-market fit, one of the key aspects of that is getting out and speak to the customers directly.

Strategy 225

Strategy Scale Systems Review Technical Review 225

Valuize Consulting

OCTOBER 28, 2021

Successfully scaling through automation is both a technical science and an art. Whether you’re engaging with the customer in-product, through an app or by email, keep it simple by defaulting to rich text instead of HTML, remove images and logos from the message and try to personalize it as much as possible.

Scale 52

Scale Engagement Scaling Technical Advisors 52

Sales Hacker

SEPTEMBER 7, 2021

If you missed episode 176, check it out here: How to Rock Product Marketing. From there I started advising companies about sales performance. How do you advise people to get better at this? Given the state of the market, sometimes it can be very difficult to do so. powered by Sounder. What You’ll Learn.

Sales Hiring 107

Sales Hiring Strategy Scale Technical Review 107

ProfitWell

OCTOBER 23, 2019

Today, product-led growth is the center of our universe. First up, a packed Twitter thread by Userpilot’s Aazar Ali Shad on product-led growth, an Appcues x Salesforce launch, plus the Product Marketing Alliance dropping its 2019 State of Product Marketing. A product-led tweet storm. And, why care?

Technical Advisors 40

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 40

CustomerSuccessBox

NOVEMBER 2, 2021

Complete Account Information : Customer company name, the industry they are in, product-market fit, company size, and contract information. Team Information : Note down the point of contact from the customer’s end, executive decision-maker, and the team that will be using the product.

Customer Success 52

Customer Success Technical Advisors Sales Technical Review 52

Baremetrics

JULY 28, 2019

The reality is that it deserves just as much attention as every other critical part of the business: product, marketing, operations, etc. . Even though it could technically be considered more a hybrid model, notice how it’s still based on how many emails are sent, including a fee for every additional thousand emails.

Pricing 101

Pricing Strategy SaaS Scale 101

OPEXEngine

JUNE 16, 2020

The best VC investors view their relationship with the founder as a partnership: it’s the founder’s company, we are investing to partner with the founder, and our primary job is to advise and support the founder so as to help maximize the outcome. Dave Kellogg is a technology executive, investor, adviser, and blogger.

Sales Hiring 59

Sales Hiring CTO Hire Venture Capital Technical Advisors 59

SaaStr

JULY 8, 2020

It sounds minor or technical, but if you want to due diligence on a human being, I get to do it a few 100 times a year. Aileen Lee: But these are also super… I mean, you were talking about growth stage companies where they’ve got strong product market fit. I’m here.” Jason Lemkin: Anyone post-revenue.

Investment 204

Investment Technical Review Part-Time VPE Development Team Review 204

Chart Mogul

SEPTEMBER 15, 2023

Source From $10M to $100M+ ARR: Five CFO Learnings by Mark Khavkin, Pantheon I joined Pantheon, the leading SaaS website operations (WebOps) platform, in early 2017 as the company demonstrated its product-market fit (PMF). SaaS Product Product-market fit. Source What’s the Modern Data Stack?

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

SmartKarrot

DECEMBER 4, 2020

Role: VP Customer Success Location: Salt Lake City, UT, US Organization: NICE inContact As a VP of Customer Success, you will be a senior leader in the matrix organization of Technical Success, working with Professional Services, Technical Support, and other customer-facing teams to ensure customer outcomes.

Technical Advisors 10

Technical Advisors Customer Success Outsourced Development Technical Support 10

Mucker Capital

APRIL 6, 2023

Currently she's Executive in Residence with Reforge and advising other companies. Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you're really starting from scratch, do the product. Do a bunch of change and even pivot to get to product market fit in that stage.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SmartKarrot

APRIL 17, 2020

As a CSM at MongoDB, you will be responsible for building relationships with their customers and becoming a trusted advisor and go-to person for best practices and advice. You will be an integral part of their customer’s success with MongoDB and bring value to every interaction – from onboarding and product adoption to growth.

Technical Advisors 8

Technical Advisors Customer Success Technical Review Consulting 8

Incredo

NOVEMBER 1, 2019

The enterprise SaaS sales model typically breaks down across customer-facing functions in the following way: Sales: Sales reps are focused on a narrow set of target prospects and they are directly supported by product marketing and sales engineering resources at the deal level. Inbound marketing starts the process.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Sales Hacker

DECEMBER 6, 2024

There is also a separate category of companies experiencing true exponential growthAI companies, for example, which continue to raise at extremely high valuations, sometimes even before achieving product-market fit. For labor-intensive, highly technical products, the connection to revenue may be less direct. Post-sales?

Customer Success 107

Customer Success Technical Advisors Sales Hiring Scale 107

SaaStr

JULY 30, 2020

Peter Kazanjy: So at TalentBin, that was kind of like my first training wheels, SaaS business, and also the place where I started to learn and appreciate go to market. So I went from being a business generalist founder, so prior to that I was in product marketing and product management at VMware, so big enterprise software company.

Part-Time VPE 276

Part-Time VPE Scale Sales Recruiting Sales Hiring 276

SaaStr

AUGUST 20, 2020

How does Kyle advise founders when it comes to making your first sales hire? Kyle Parrish: To reference that sales learning curve article that I mentioned earlier, I think for me early on, especially with our product, we’re selling to a technical audience. What worked? What did not work? There’s actually an article.

Sales Hiring 264

Sales Hiring Sales Recruiting Scale Sales 264

SaaStr

JUNE 3, 2020

How does Mike advise founders on those that work best for early-stage? * How does Michael advise sales reps to maintain customer relationships post-sale? And then, second, if advising an early stage company, how would you advise them, given your insight, on the right time to hire? Where do many go wrong here?

Sales Hiring 229

Sales Hiring Scale Technical Advisors Outsourced Development 229

SaaStr

MAY 15, 2020

How does Bridget advise her CS reps the best ways for them to build trust with their clients? I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. ” I guess, how would you respond and advise that founder? When should one hire their first CS rep?

Sales Hiring 254

Sales Hiring Scale Technical Review Outsourcing Services 254

SaaStr

JULY 8, 2020

I essentially started off doing services in tech as a marketing person, and eventually went into product marketing and product management and realized that I have an incredible passion for products, and products that change the way that we work and the way that we do things.

Scale 282

Scale Technical Review Sales Hiring Technical Advisors 282

SaaStr

NOVEMBER 22, 2019

What does Travis advise founders when it comes to uniting customer facing teams? * What does Travis advise founders when it comes to churn analysis? What monikers would you advise in terms of uniting customer facing teams? For me as a sales professional, it always started with I got to have genuine enthusiasm for the product.

Underperforming Technical Team 193

Underperforming Technical Team SaaS Payments Payment Services Technical Advisors 193

SaaStr

NOVEMBER 16, 2020

How does Andy advise on the right segmentation of pipe? Honestly, Andy, as do so many founders today and they say the biggest, biggest challenge is we cannot find great product marketers. We actually can’t find product marketers full stop. Why is there such a drought of good/product marketers?

Sales Hiring 269

Sales Hiring Scale Leadership Technical Review 269

SaaStr

AUGUST 30, 2019

As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations. Whitney is also an advisor to companies funded by the YC Continuity Fund, focusing on enterprise strategy, go-to-market strategy, leadership and execution.

Sales Hiring 150

Sales Hiring Scale Technical Advisors Underperforming Technical Team 150

SaaStr

NOVEMBER 29, 2019

Having had both big company, small startup and founding experience, what would Allie advise new graduates entering the workforce today? How does Allie advise other founders on scaling sales teams? What would you advise them? He has very technical conversations with potential customers and so we thought we should replicate that.

Sales Hiring 162

Sales Hiring Underperforming Technical Team Technical Advisors Scale 162

SaaStr

OCTOBER 11, 2019

How does it change how marketing works with sales and customer success? What does Dave mean when he says, “Off-sites serve as a crutch for 2 core elements of the marketer’s role”? How does Dave advise marketers on crafting their playbook? I think marketing is the most multidisciplinary function in a company.

B2C 169

B2C Technical Advisors Sales Hiring Branding 169

Sales Hacker

FEBRUARY 25, 2025

I know you advise, invest, you know, in a lot of, you know, startups. It can’t be the technical skills. cohesive as a larger marketing team and you know, almost like too much competition within the teams, right? Tactics for modern marketing Katrina Wong: Uh,I think marketing sometimes falls into a trap of.

Sales Hiring 80

Sales Hiring Marketing Technical Review Sales Recruiting 80

SaaStr

OCTOBER 16, 2020

How does Paul approach such large product decisions today? What does really effective product marketing mean to Paul? And how would you advise them? How do you think… And this is quite a specific one actually, to just dive into, but how do you think about effective product marketing?

CTO Coach 209

CTO Coach Sales Hiring CTO Hire Software Review 209

SaaStr

FEBRUARY 15, 2019

What does Mark advise founders when it comes to price anchoring and discounting? The top piece of advice I would give to SaaS entrepreneurs once they’ve gotten product market fit and are well on their way to understanding the sales and marketing process is that they should turn their attention to figuring out how to get negative churn.

Pricing 133

Pricing Benchmarks Scale SaaS 133

SaaStr

MAY 10, 2019

Is it from day one or is it post product market fit, series A and beyond? So every one of our Rev Ops teams have someone that’s a sales ops background, marketing ops background, a technical development background, and a strategy background. What would you advise them who have them already in place?

Sales Hiring 136

Sales Hiring Scale Underperforming Technical Team Consulting 136

Sales Hacker

MARCH 11, 2025

How to rebuild and regain customer trust after technical failures. Creative tactics like video mailers and regional user groups to engage customers and drive product adoption. Highlights: 07:53 What happens when commercial scale outgrows your technical scale. What happens when commercial scale outgrows your technical scale.

Scale 78

Scale Technical Advisors Sales Hiring Technical Review 78