SaaStr

APRIL 20, 2024

AI in Sales and Marketing AI is disrupting sales and marketing, particularly in support and SDR /BDR functions, due to the shortage of skilled workers and the potential for increased efficiency and cost savings. Consistency is key in marketing. Will AI let ICs do more, with fewer managers? And so much more!

Sales Hiring 301

Sales Hiring Startup Marketing Technical Review 301

User Pilot

NOVEMBER 17, 2024

It also draws out the process by requiring time-consuming agreement on needs and strict protocols, like QA reviews. Additionally, product managers and designers mostly want to implement product analytics themselves. Think about Apu, the ever-diligent Kwik-E-Mart owner. But why bother fixing it? Growth : How do we scale?

Software Review 93

Software Review Technical Review Development Team Review Data 93

SaaStr

MAY 17, 2024

If you bring in a really senior person too early, they may want to take the reigns before you have enough product market fit, and they may try to take on the CEO role. If you’re pre-product market fit, you may want to be at the reigns driving product. Do you have strong product market fit?

Scale 299

Scale Technical Review Sales Hiring Artificial Intelligence 299

SaaStr

MAY 24, 2024

Lemkin emphasizes the need to hire “Pirates and Romantics,” passionate and quirky individuals who are dedicated to the company’s mission, in contrast to the majority of job workers in the tech industry. The role of a great VP of Marketing remains consistent: generating and nurturing leads through various marketing channels.

Sales Hiring 293

Sales Hiring Outsourcing Services Technical Review Scale 293

SaaStr

NOVEMBER 22, 2020

The four key pillars he lays out are: Product market fit & expansion. Go to market approach & expansion. 1 Product-Market Fit and Expansion. Is your product sound, and does it solve a big problem for customers, enough for you to scale? Market Fit. Can your product solve more of their problems?

Scale 322

Scale Scaling Technical Review Systems Review 322

Intercom, Inc.

OCTOBER 8, 2020

Today, customers have a lot more choice when it comes to discovering product options independently, and they’ll only interact with a vendor’s sales team when they’re ready. The beauty of the freemium model in an enterprise setting is that the supplier due diligence process is already much further along. Crowning the customer.

Scale 205

Scale Sales Hiring Software Review Technical Review 205

Kellblog

JULY 24, 2021

I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of product marketing vs. competitive analysis. My first job in marketing, which served as my bridge from a technical to a sales-and-marketing career, was as a competitive analyst.

Product Marketing 143

Product Marketing Marketing Sales Hiring Payment Services 143

Tom Tunguz

APRIL 18, 2021

Todd is managing prinicipal of Smithline, PC, a San Francisco law firm focusing on technology transactions, product legal review, and open source advisory work. the implications of these regulations for product, marketing, and compliance. the implications of these regulations for product, marketing, and compliance.

compliance 278

compliance Technical Review Startup Technology 278

SaaStr

JUNE 17, 2023

We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends. We’ll also examine how public markets currently influence the SaaS industry and unpack the elevated CIOs’ role in budgeting for SaaS products.

Venture Capital 272

Venture Capital Scale Technical Review Software Review 272

Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality.

Pricing 113

Pricing Scale SaaS Technical Review 113

User Pilot

JUNE 11, 2024

Product marketing metrics are key for understanding and optimizing the performance of your product. They help you measure success, identify areas for improvement, and align your product management strategies with your overall business goals. Book a Userpilot demo to see how you can track all your metrics in one place.

Benchmarks 102

Benchmarks Product Marketing Metrics Marketing 102

SaaStr

JUNE 6, 2024

It’s mind blowing how much product is wasted or lost in the supply chain due to temperature issues (e.g. It’s like “Minority Report” for the cold chain (think: delivery of perishable goods, sensitive pharmaceuticals, etc). a pallet gets left on a hot tarmac for too long and a $100M shipment of drugs needs to be scrapped).

SaaS Payments 293

SaaS Payments Management Scale Venture Capital 293

Sales Hacker

JANUARY 30, 2023

I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way. Find 10 people, then 100 people, then 1,000 people who love your product.

Sales Recruiting 121

Sales Recruiting Product Marketing Scale Sales Hiring 121

User Pilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. Built for productivity.” ” Now it emphasizes user-centric productivity.

Product Marketing 105

Product Marketing Marketing Software Review Communication 105

SaaStr

SEPTEMBER 11, 2024

It required Lucid to change its product, process, and overall user and administration systems to be able to scale with the customer. It also required them to: Negotiate their first Enterprise customer contract Undergo deep security reviews Once you land your first Enterprise customer, it might be time to build that first sales team.

Scale 307

Scale Scaling Sales Hiring compliance 307

SaaStr

FEBRUARY 21, 2024

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. Product marketing and product owners have specific KPIs on adoption that they track.

AWS 279

AWS Scale Sales Hiring Marketing 279

SaaStr

MARCH 1, 2024

Meta has leveraged incredible tech, primarily for their ad model and monetizing in a material way over the last 7-8 years, and also their feed and content model. A Case Study: casetext Casetext is a legal software platform selling to Mid-Market and Enterprise law firms. But they think about GenAI as a core technology, like electricity.

Generative AI 293

Generative AI Outsourcing Services AI Software Review 293

SaaStr

JULY 8, 2020

It sounds minor or technical, but if you want to due diligence on a human being, I get to do it a few 100 times a year. Aileen Lee: But these are also super… I mean, you were talking about growth stage companies where they’ve got strong product market fit. I’m here.” Jason Lemkin: Yes.

Investment 210

Investment Technical Review Part-Time VPE Development Team Review 210

Andreessen Horowitz

MAY 21, 2024

We believe the most successful American Dynamism companies share a few common characteristics: They’re able to anticipate technological turning points and breakthroughs. They continuously push the limits of what’s possible with technology, and innovate quickly through both success and failure.

Technical Review 106

Technical Review Engineering Venture Capital Software Review 106

FastSpring

JANUARY 23, 2025

And the biggest difference between the two of those statements is one, low value to sort of medium and high value, and then two, the actual service layer built into the technology underneath the hood. And when you’re doing the due diligence, there’s only so many assets within a YouTube channel you need to assess.

Scale 118

Scale Entrepreneurship Scaling Underperforming Technical Team 118

Casey Accidental

OCTOBER 18, 2021

In the Reforge Product Strategy course, we teach that there are four different types of product work : Feature development: adding new things to the product that improve value proposition e.g. Uber’s Split Fare. Product/market fit expansion: adding totally new products that create new value propositions e.g. Uber Eats.

Technical Advisors 140

Technical Advisors Technical Review Scale Marketplace as a Service 140

Intercom, Inc.

JANUARY 14, 2019

Fittingly, the team’s selections crossed a range of publish dates, subjects and structures; from 1970’s era technical guidance on improving one’s own writing, to the latest and best thinking from the team at Google Ventures on how to make more time for what’s meaningful in your life. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ).

Technical Review 150

Technical Review Marketing Advertising Entertainment 150

SaaStr

JULY 3, 2020

And, the second system is what I call the product marketing system. Then, the final thing I like to do as part of the finance calendar is make snap board meetings, because you want the board to review the information while it’s still fresh. So, the first insight is that there’s two key systems in a startup.

Software Review 265

Software Review Scale Systems Review Startup 265

SaaStr

AUGUST 12, 2020

And, the second system is what I call the product marketing system. Then, the final thing I like to do as part of the finance calendar is make snap board meetings, because you want the board to review the information while it’s still fresh. So, the first insight is that there’s two key systems in a startup.

Startup 293

Startup Software Review Scale Systems Review 293

User Pilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Product marketing managers focus on getting the product in the right hands.

Product Marketing 103

Product Marketing Interviewing Management Scale 103

Intercom, Inc.

APRIL 21, 2021

The importance of product-market fit. Before deciding to innovate, you must deeply understand your product-market fit, to know if innovation is the right thing to prioritize. If you have an innovative product at the high level (as we do), this gives customers a reason to consider you as their solution. innovation).

Innovation 219

Innovation Product Marketing Technical Review User Experience 219

SaaStr

JANUARY 10, 2024

” So you cut corners, skip a few steps, and maybe aren’t as diligent on the candidate as you should be if you had more time. And for his marketing team, it didn’t just apply to marketing, demand gen, or brand, or PR. And a quarter is an eternity in a startup. That’s the thing.” Pipeline came first.

Sales Hiring 306

Sales Hiring Scale Technical Review Leadership 306

User Pilot

JULY 23, 2024

In this article, we examine some tools that can help your SaaS team to drive product growth. TL;DR A marketing tech stack is any combination of software tools that marketing teams use to improve their campaigns. The typical marketing technology stack is made up of tools from different categories.

Technical Review 105

Technical Review Social Media AI Search Software Review 105

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

SaaStr

DECEMBER 16, 2022

So you have lead flow coming in and great feedback from your SDRs, but there still isn’t alignment and continuity getting to marketing and the brand team. You bring in people from marketing, sales, product marketing, and digital demand generation. So much cool tech exists to support sales teams. What do you do? .

Revenue 261

Revenue Technical Review Forecasting AI 261

GetUplift

JULY 4, 2024

Michela Fossati-Bellani VP of Growth Marketing , Strata Identity Optimizing your website, campaigns and marketing strategy for conversion — regardless if it’s to a free trial, a paid plan, a demo, a sales call or a sign up for the company newsletter — is never easy. And I’ve been completely (and pleasantly!)

Scale 75

Scale Technical Review B2B Strategy 75

Intercom, Inc.

FEBRUARY 2, 2022

Translating film industry phases to tech. Give yourself space and time to reflect and review. This is your chance to present to a smaller audience i.e., the DACI – an editing stage to review the work. Film reviews: Everyone’s a critic (and that’s a good thing). Idea: Concept, problem, information gathering.

Technical Review 220

Technical Review Social Media Data Analysis Advertising 220

SaaStr

JULY 25, 2021

The reason I contemplated doing it because I really want to be involved in cutting edge technology and work with smart people. And the third thing is what is it about the product or the business model that they’re basically contemplating that gives them a very defendable technology advantage? None of that changes.

Sales Recruiting 261

Sales Recruiting Sales Hiring Scale VP of Engineering 261

Sales Hacker

DECEMBER 17, 2024

Theyve been writing market reports for years as the pioneer of tech adoption and market insights. Guy Yalif: [2:33] Uh i think a bunch and you know you keep mentioning ai isn’t the line from excuse me aerospace from aerospace to marketing like that’s a straight line that’s a well-trodden path very.

Scale 103

Scale Engineering Acquisition Scaling 103

SaaStr

DECEMBER 26, 2019

There is no shortage of options when it comes to building your marketing technology stack. The way they’re reacting to stay competitive is to spend more on tech, on MarTech. So data analytics, marketing customer analytics, and technology and acquisition. Alice : Definitely pre-product market fit.

Sales Hiring 189

Sales Hiring Payment Methods Payment Solutions Marketing 189

SaaStr

JULY 11, 2023

Skills: Self-starter, data-driven, tech-savvy, strong sales skills, critical thinker, problem-solver, fast learner. The top performers at Gorgias don’t come from a SaaS background, but they tend to understand a product and can help customers with questions. The “Internal Review” stage means that a meeting has occurred.

Sales Hiring 200

Sales Hiring SMB Sales Recruiting Payment Methods 200

Intercom, Inc.

JANUARY 20, 2021

When we created our best practices guide to using Product Tours , we interviewed relevant teams – like our Product Marketing and Customer Engagement teams – to learn how they were using Product Tours to proactively inform, educate, and onboard new users. And chances are your team are using it in creative ways.

Scale 232

Scale Technical Review Education Customer Support 232