SaaStr

JANUARY 21, 2022

However, they were wrong about these assumptions, which kept them from identifying gaps and assessing the extensibility of their Enterprise product-market-fit. Simply because their product was being used in a professional setting didn’t mean it was a product-market fit. Productize everything .

Scale 246

Scale SMB Enterprise Sales Hiring 246

Andreessen Horowitz

OCTOBER 16, 2023

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. What does this mean for product design and product management? the night before it was to IPO).

Product Marketing 78

Product Marketing Scale Sales Hiring Sales Recruiting 78

SaaStr

JANUARY 10, 2024

And for his marketing team, it didn’t just apply to marketing, demand gen, or brand, or PR. It was for everyone – product marketing, SDRs who reported in marketing, marketing operations, and sales enablement. Pipeline came first. Everyone had to be focused on pipeline or bust.

Sales Hiring 306

Sales Hiring Scale Technical Review Leadership 306

Kellblog

NOVEMBER 2, 2023

More subtly, have we teed up both failure and internal warfare by overcutting marketing relative to sales ? Or product relative to engineering? More simply, do we still have travel budget? Little or no travel budget. They’d be better off with 6 PMs and some travel budget. Ditto for product marketers.

VP of Engineering 126

VP of Engineering Travel Underperforming Technical Team Headcount 126

SaaStr

JULY 5, 2024

There are so many great SaaS veterans today from great companies, so it’s harder to determine which marketers know how to get you more leads. You don’t want to hire a product marketer, a corporate marketer, or a strategist. The product marketer doesn’t make sense between $2M and $10M in revenue.

CTO Hire 209

CTO Hire Sales Hiring New CTO Venture Capital 209

Andreessen Horowitz

OCTOBER 13, 2023

These—along with more practical topics, such as GTM strategy and product-market fit—were among the issues discussed at our recent Connect/Enterprise event, which brought together top executives from across the a16z network.

Enterprise 107

Enterprise Travel Sales Hiring Generative AI 107

SaaStr

JULY 1, 2021

I’ve been here my whole life, but it’s good to travel and get out of this environment, too, because it can be an echo chamber, at times, where you actually start getting caught up in hype. Next quarter, I would love to focus on the customers, and travel, and be with our sales team, and meeting clients, and listening to them.

VP of Engineering 293

VP of Engineering Sales Hiring Sales Recruiting Underperforming Technical Team 293

Sales Hacker

JUNE 2, 2021

The meeting began with the product marketing leader outlining how the messaging and positioning was changing. This means partnering closely with the sales, marketing, product marketing, product management, sales operations, and human resources organizations to ensure that they’re collaborating like a well-oiled machine.

Sales Enablement 120

Sales Enablement Communication Sales Hiring Sales 120

Andreessen Horowitz

SEPTEMBER 22, 2023

Airbnb: network effects As a 2-sided marketplace, Airbnb initially found product-market fit with budget-conscious travelers who wanted cheaper alternatives to pricey hotels that were better quality or offered more privacy than 12-bed hostels. The more people used Airbnb, the more people listed accommodations on it.

Travel 113

Travel Forecasting Pricing Scale 113

User Pilot

SEPTEMBER 30, 2024

For example, a travel agency might send targeted ads featuring vacation packages to potential customers browsing travel blogs (Awareness stage). After a booking, they might share travel tips and destination guides (Post-Purchase stage), ensuring proactive support and relevant communication throughout the journey.

Strategy 111

Strategy Social Media Underperforming Technical Team Travel 111

SaaStr

JULY 1, 2020

She’s one of the best marketing leaders I’ve known. Travel is a challenging part of the industry today. We’ve got travel and entertainment which has taken a big hit, and then, we’ve got purchasing card which is the typical marketing spend server, anything that’s like a recurring card spend.

Merchant Services 259

Merchant Services Scale Sales Recruiting Sales 259

Buffer Resources

MARCH 1, 2024

Or, you can try this travel technique called ‘grounding ’ — walking barefoot as soon as you’re able — which helps you acclimate to your current timezone.” Bring your home comforts along “I travel with caffeine-free tea so I can enjoy my morning routine anywhere.

Technical Advisors 21

Technical Advisors Travel Software Engineering Company Culture 21

ProfitWell

FEBRUARY 25, 2020

Companies find a path forward with a go-to market strategy, the right product-market fit, and the operational infrastructure to make it work. Armando claims he is at the intersection of product marketing, business development, operations, and growth. As absolute numbers grow, the relative percentages diminish.

Underperforming Technical Team 111

Underperforming Technical Team Travel Metrics Revenue 111

Sales Hacker

JUNE 7, 2021

Product marketing and sales enablement teams need to work with knowledgeable people across the business to capture this information. Marketing or product marketing. People from Marketing who have knowledge of customers and the markets they operate in, will be able to make an important contribution.

Sales Recruiting 123

Sales Recruiting Payment Services Payment Methods Sales 123

SaaStr

AUGUST 26, 2020

And if you don’t have any mutual contacts with the investor, where they can do backchannel referring on you, you’re going to need to go the extra mile in terms of that communication style that we talked about over video, and also the proof of your commitment to what you’re building, and maybe even evidence of product-market fit.

Scale 313

Scale Investment Venture Capital Technical Review 313

Kellblog

NOVEMBER 12, 2023

This means the teams should work together to build and sell a product that solves a problem for a person (i.e., We both like the Ansoff matrix and David uses it as a framework to adapt the product/marketing collaboration model. my definition of PMF) in conjunction with finding a way to economically reach that person (i.e.,

Marketing 97

Marketing Scale B2C Travel 97

User Pilot

MAY 1, 2024

Renowned for his tenure on Airbnb’s product team, Lenny’s professional journey truly began in 2010 when he served as the CEO of a budding startup named “Localmind.” ” This platform specialized in location-based queries , allowing travelers to seek advice directly from residents of a particular city.

Underperforming Technical Team 102

Underperforming Technical Team New CTO Interviewing CTO 102

SaaStr

JULY 25, 2021

Do you have to still find the right product market fit, you have to build a good product, you have to service the customers, you have to compete in the market. In this conference that’s a important thing like, you know, as companies start, they start getting a product market fit. None of that changes.

Sales Recruiting 261

Sales Recruiting Sales Hiring Scale VP of Engineering 261

Sales Hacker

APRIL 10, 2018

However, pursuing a new segment needs to be a company initiative—it may even require you to re-look your product-market fit. In Mid-Market, the value of a specific product is obscured by many other products and often you find yourself selling to only a small group or department at best. 6) Local sales force.

SMB 97

SMB Strategy Outsourced Development Marketing 97

Sales Hacker

AUGUST 19, 2021

The results speak for themselves: leveraging video across the sales cycle helped Flight Centre Travel Group close $42 million in new business in six months, to name just one example. Using pre-canned content from product marketing? Handoff to a CSM. Next, consider what kinds of videos you want your reps to be using.

Sales 114

Sales Travel Education Engagement 114

Sales Hacker

MAY 20, 2021

Every startup goes through an exploration phase of trying different products or services, pricing, and verticals, and then they focus on one combination that works well for them and scales well within their home market. More than any other time, with limited travel, companies must be very focused in their international sales approach.

Scale 119

Scale Metrics Outsourcing Services Sales Recruiting 119

Sales Hacker

JULY 22, 2019

David Zwerin: TripActions is a revolutionary business travel platform and it’s really the choice of enterprise organizations out there. We help enable you to build, manage and scale a world class corporate travel management program with ease. Sam Jacobs: Is it fair to say, is it like a new kind of corporate travel agency?

Scale 65

Scale Metrics Revenue Data 65

User Pilot

JANUARY 29, 2021

An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial. Stop users from only signing up and then never using the product. Converting large numbers of trial users into customers.

Engagement 98

Engagement Strategy Onboarding Sales Hiring 98

Sales Hacker

DECEMBER 17, 2024

Scott Barker: [28:54] How did you as um like owning the kind of product marketing function and this ad org is just blowing up. I imagine you saw like do you do you remember roughly how many sellers that were in the ad business like once you start getting closer to the 650 mil.

Scale 102

Scale Engineering Acquisition Scaling 102

Sales Hacker

JANUARY 8, 2021

One of the first steps when you’re preparing to move into a new market is to create a cross-functional, go-to-market strategy. Gain agreement from everyone involved on market status, product, marketing, customer success investments, success metrics, and timeline.

Sales Hiring 116

Sales Hiring Sales Recruiting Sales Technical Review 116

FastSpring

APRIL 13, 2023

We don’t call up travel agents, we book it ourselves. And I think our ability to deliver those experiences without barriers, creates that conversation with the product. Justin Scott So I think we talk a lot about product market fit. We look at the market, and fit the product, right? Justin Scott Yeah.

Payment Methods 147

Payment Methods Marketing Payments SaaS Payments 147

OpenView Labs

JANUARY 12, 2022

Most software companies start with a product obsession. The early years are spent going deep on the product, the customer, and finding product market fit. From there, the most well-traveled path takes an organization into the realm of brand development, and finally to the third pillar of community. .

Leadership 76

Leadership SMB Underperforming Technical Team Scale 76

ChurnZero

APRIL 27, 2021

Companies that grow rapidly often have shorter sales cycles, can leverage a high velocity inside sales model that does not require travel, expensive meals, and golf to close a sale. Meaningful inbound leads, even at this early stage, are often a sign that the market is hungry for the product offering.

Scale 98

Scale Customer Success Payments Underperforming Technical Team 98

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth generally is a good fit for companies that have a freemium option or a free trial. In a sales-led model, a salesperson needs to pitch the product. You’re probably familiar with product-market fit (determining the group of people who will become your customers). Can I get them to use it?

Part-Time VPE 137

Part-Time VPE Engineering Acquisition Metrics 137

FastSpring

JANUARY 23, 2025

I ran one of the fastest growing online travel agencies, of course is ecommerce here in Australia called Luxury Escapes. So I’ve worked in SaaS businesses that were fast growth. and now very big in the case of, say, a zero, which is cloud accounting software. That’s now a billion dollar company.

Scale 119

Scale Entrepreneurship Scaling Underperforming Technical Team 119

User Pilot

JANUARY 20, 2022

In times where search terms like “corona” might be an important part of travel-related conversations, this seems like a smart move. Our software will let even your least technical product marketers build tooltips without writing a line of code. A better solution- Build tooltips with Userpilot.

Social Media 98

Social Media Education Onboarding Travel 98

Buffer Resources

FEBRUARY 28, 2024

Top performers in every industry are starting to question the long-term viability of… pic.twitter.com/MXftsZIAQS — Justin Welsh (@thejustinwelsh) October 26, 2023 Then, you have cost-plus pricing, which involves calculating the cost of producing your content or a product and adding a markup to ensure a profit.

Pricing 124

Pricing Social Media Consulting Branding 124

SaaStr

SEPTEMBER 18, 2020

And he was a single guy and wanted to go find his wife and travel the world. What’s the go to market motion look like? What does the product marketing look like, and the battle cards look like? And I’m thinking about, I remember I had a senior person leave about a year ago. What does everything else look like?

Sales Hiring 246

Sales Hiring CTO Hire Scale Investment 246

Casey Accidental

FEBRUARY 26, 2024

In my recent essay about second products , I talked about how the goal of building a second product is not the traditional concept of product/market fit we’ve all been raised on regarding startups. In some ways, our goal with a second product is easier, and in some ways, much harder.

Underperforming Technical Team 63

Underperforming Technical Team Scale GCP(Google Cloud Platform) Startup 63

OpenView Labs

OCTOBER 26, 2021

Milestone: First traction and product-market fit . At this point you’ll want to seriously interrogate whether your current set of users are going to be the ones to take you public, and whether your total addressable market (TAM) can justify your growth targets and further investment. Hubspot’s CCO on go-to-market success.

Sales Hiring 82

Sales Hiring Scale Sales Recruiting Marketing 82

User Pilot

MAY 19, 2021

SaaS Marketing Tactic #7: Starting/Participating In A Conference. As much as some marketers loved traveling around the world for different conferences, the future is virtual. They have built a network of notable SaaS influencers to help advertise each new business, with the newest being Leadformly.

B2B 119

B2B Marketing SaaS Social Media 119

Mattermark

AUGUST 24, 2017

Tomasz Tunguz says that even though the market is incredibly saturated, the opportunity to succeed by finding product/market fit is as abundant as ever in “ Has SaaS Become Commodified? Hiring for: Sales Development Rep , Account Executive and Product Designer. Armchair and real life traveling is highly encouraged!

Venture Capital 40

Venture Capital Sales Hiring Travel SaaS 40