User Pilot

JUNE 11, 2024

Product marketing metrics are key for understanding and optimizing the performance of your product. They help you measure success, identify areas for improvement, and align your product management strategies with your overall business goals. Book a Userpilot demo to see how you can track all your metrics in one place.

Benchmarks 102

Benchmarks Product Marketing Metrics Marketing 102

User Pilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Product management focuses on building the right SaaS products.

Product Marketing 98

Product Marketing Strategy Marketing SaaS 98

SaaStr

SEPTEMBER 23, 2022

The unpredictable market has given rise to new trends and a new type of elite company, which Bessemer Venture Partners have dubbed the Centaur. Soon, however, cloud will grow beyond the enterprise software market, penetrating the broader tech market and the world’s GDP. Expand addressable markets in your “second act.”.

Cloud 310

Cloud Benchmarks Trends Business Model 310

Sales Hacker

JANUARY 30, 2023

I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way. Find 10 people, then 100 people, then 1,000 people who love your product.

Sales Recruiting 121

Sales Recruiting Product Marketing Scale Sales Hiring 121

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Product Marketing 105

Product Marketing Marketing Social Media Scale 105

SaaStr

APRIL 4, 2019

And whether they want to know more about security or scalability or automation or AI, the customers are really demanding that the vendors are coming to market with answers to these questions. Eyal Manor: Yes, so one trend I’ve been observing in the past two years is first of all is the rise of containers and the rise of Kubernetes.

Cloud 173

Cloud Scale Trends Machine Learning 173

Tom Tunguz

MAY 23, 2021

But there’s more to this trend than just nomenclature change. The market feels different. This has as much to do with novel GTM strategies, better product-market fit, and the consequent greater leverage in businesses, as does the demand side. Investment processes last a few days.

Software Review 364

Software Review Venture Capital Cloud Pricing 364

User Pilot

FEBRUARY 25, 2024

Since user preferences are always evolving, you need to be agile and swiftly adapt to new user behavior trends. Product analytics can help you track changing user behavior for your app but here are some industry-wide changes that are influencing purchasing decisions in 2024. Here are the top trends to watch out for.

SaaS Payments 105

SaaS Payments Trends Payment Solutions Payment Methods 105

User Pilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Product marketing managers focus on getting the product in the right hands.

Product Marketing 103

Product Marketing Interviewing Management Scale 103

User Pilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Management Marketing Customer Lifetime Value 98

SaaStr

MARCH 18, 2025

Colin observed that “everyone’s calendar was full of customer calls,” providing an immediate, tangible signal of product-market fit. Calendar density became both a lagging indicator of market interest and a leading indicator of potential revenue bottlenecks.

Scale 192

Scale Sales Hiring Scaling Headcount 192

User Pilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. As a product marketer, it’s your job to maximize customer lifetime value.

Product Marketing 98

Product Marketing Marketing Churn Customer Lifetime Value 98

Tom Tunguz

FEBRUARY 26, 2025

The product marketing team initially charged a modest premium for the enterprise product, but demand was immaterial. Looking at current AI pricing trends in SaaS, there’s significant variance. As they experimented with other price points, the team discovered demand surged as the price ballooned.

SaaS Payments 283

SaaS Payments Pricing Strategy Scale 283

SaaStr

JANUARY 30, 2024

But there’s a trend I want to highlight now that we’ll see all across 2024. It’s a SaaS startup that basically fell out of product-market fit after the 2021 boom … but has enough revenue and high enough NRR to keep going. Showing folks the way, often through tougher times. It’s the “NRR Zombie”. What’s that?

Headcount 302

Headcount Finance Startup Trends 302

User Pilot

OCTOBER 31, 2024

Improves product-market fit through actionable insights. How to build a product analytics strategy? Building a product analytics strategy ensures you’re collecting data and using it effectively to solve real problems. Enables teams to track progress toward key performance indicators (KPIs).

Strategy 105

Strategy Underperforming Technical Team Government Customer Lifetime Value 105

ChurnZero

JANUARY 13, 2023

However, it’s tough to predict the future alone — so we asked Customer Success leaders across the industry to share their top trends for 2023. Here are 12 predictions and trends your team can take advantage of now to make a big impact this year. What other trends will shape Customer Success in 2023?

Trends 98

Trends Customer Success Sales Hiring Artificial Intelligence 98

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Venture Capital 278

Venture Capital Scale Technical Review Software Review 278

SaaStr

FEBRUARY 21, 2024

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. Product marketing and product owners have specific KPIs on adoption that they track.

AWS 286

AWS Scale Sales Hiring Marketing 286

Tom Tunguz

MAY 13, 2019

I wish I had data on this, but it’s a trend we’ve certainly noticed in our portfolio. For founders who have established product market fit, a panoply of capital choices exist. For the most exciting businesses especially in later stages, investors catalyze fundraising processes, not founders.

Pricing 255

Pricing Startup Investment Trends 255

SaaStr

MAY 28, 2024

Mistake #2: A VP of Marketing that Can’t Do Demand Generation Don’t hire a product marketer, a corporate marketer, or a strategist. Jason was talking to a founder at $14M-$15M, and they weren’t sure if their Head of Marketing was working out. What was this Head of Marketing’s previous role? Not necessarily.

Sales Hiring 312

Sales Hiring Scale AI Search AI 312

SaaStr

MARCH 7, 2024

Be that in the early stages when one iterates on product market fit and finding the right ICP or later on when you scale your GTM. What’s your pulse check on the venture markets right now, today? The market is currently witnessing a positive trend in terms of both velocity and investor interest.

Payments 285

Payments Payment Services Payment Solutions Scale 285

Tom Tunguz

JANUARY 17, 2019

This concentration limits the market size, but improves product market fit. AI Agencies use machine learning to disrupt a market dominated by agencies. I expect this trend to continue across all major agency segments. Vertical SaaS companies focus their efforts on a particular group of customers.

Artificial Intelligence 233

Artificial Intelligence Machine Learning AI Startup 233

Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat.

Scale 226

Scale Scaling Sales Recruiting Sales Hiring 226

SaaStr

JUNE 30, 2023

Build For Something That Will Be True in 5 or 10 Years Determine what changes current trends and developments are going to drive in humans. Braze didn’t find a true product-market fit until around 2014-2015. If you’re struggling to see product-market fit, it can be nerve-wracking.

Scale 245

Scale Mobile Venture Capital Scaling 245

Intercom, Inc.

MARCH 18, 2021

To understand a bit more about the launch, we’ve gathered some of the folks behind it: Thomas Creighton de Farias – Senior Product Education Producer. Orinna Weaver – Senior Product Marketing Manager. Rati Zvirawa – Product Manager. Tanya Sivo – Product Designer. What does it mean for you on a day-to-day basis?

Scale 211

Scale Underperforming Technical Team Trends Metrics 211

SaaStr

SEPTEMBER 26, 2023

The Battle To Own The Workflow Incumbents have been quick to react to the ongoing AI trend. Shen likes to use the super-human definition of product market fit. To have a true data moat, the product doesn’t work if you shut it off. What makes a great data moat? That’s hard to define.

AI 317

AI Generative AI Venture Capital SaaS 317

SaaStr

SEPTEMBER 18, 2023

If you haven’t read it yet, head on over to Part 1 of Ask Me Anything with SaaStr founder and CEO Jason Lemkin to learn about sales in SaaS, how to create great SDRs and AEs, developing an impactful content strategy, and potential SaaS trends for the next 12-18 months. If you exaggerate too much, you’ll get caught.

Sales Hiring 298

Sales Hiring SaaS Banking Enterprise 298

SaaStr

JUNE 7, 2023

Blosser comments, “The big thing I want to share with everyone is just stick with it if you feel like you have product-market fit. After the company hit $1M ARR, they began to see a healthy, upward trend. When in doubt, listen to what customers and the market is telling you rather than traditional advice.

Scale 246

Scale Scaling SMB Marketing 246

The Angel VC

MAY 8, 2015

If your Quick Ratio is significantly below that, is it trending in the right direction? Ideally you have strong organic growth (which is strong proof of product/market fit) as well as some success with paid customer acquisition channels (which can be scaled more easily). Do you have low or even negative MRR churn ?

Development Team Review 252

Development Team Review Software Review Scale Acquisition 252

SaaStr

MARCH 17, 2020

Pendo announced a new offering aimed to help startup companies accelerate product-market fit, and prove that product traction to early stage investors. Sendoso previewed the 2020 direct mail and gifting trends from their upcoming “State of Sending” report, scheduled for release on March 31. Blissfully .

Sales Hiring 237

Sales Hiring Scale Payment Features Marketplace as a Service 237

SaaStr

AUGUST 2, 2024

They pulled on the brakes and said, “Let’s focus on doubling down on teams and create almost a separate company that will build a pure Enterprise product over two years.” They had separate product, marketing, and sales teams for the Enterprise product they were building. Be able to respond to trends as early as possible.

Scale 290

Scale Sales Hiring Sales B2C 290

User Pilot

MARCH 9, 2025

Does customer research help build better products? The long answer: once you know what your customers want, you reduce the risk of product failure. Instead, you can build products with a better product-market fit that address all user demands and improve customer satisfaction. The short answer: yes.

SaaS 83

SaaS Social Media Interviewing Scale 83

User Pilot

NOVEMBER 17, 2024

With the product usage dashboard, you can track user engagement metrics, popular pages and features, top interactions, trends, and even browser preferences. That is, if you want product teams to define events, track metrics , and build reports all on their own. And the concept of diminishing returns sets in.

Software Review 93

Software Review Technical Review Development Team Review Data 93

Tom Tunguz

OCTOBER 21, 2017

This rivalry causes four major responses: Verticalization - compete with a horizontal player by picking one customer segment and building a product better suited to them. Trades market size for better product market fit. Segmentation - focus on SMB, Mid-Market, or Enterprise, to play where competition isn’t present.

Venture Capital 189

Venture Capital SaaS Machine Learning Artificial Intelligence 189

Tom Tunguz

JUNE 23, 2018

This is resulting in several different and important trends. Startups can invest in deep technology by building machine learning software that might take a year or two to bring to the market. Or startups might commercialize hardware, another category where time-to-market is slower than classic SaaS.

Machine Learning 189

Machine Learning Artificial Intelligence Startup Investment 189

SaaStr

FEBRUARY 14, 2023

It’s critical to show investors that you’re bucking the trend of many companies today that generate less demand and aren’t hitting numbers. Burn Multiples Showcase Efficiency Why do burn multiples matter in today’s market? You do that by showing momentum. And how do you determine yours? First, divide your cash burned by net ARR added.

Metrics 264

Metrics Marketing SaaS SMB 264

SaaStr

SEPTEMBER 15, 2023

What you do in product today will help you in revenue 2-3 years down the line. Once you have product market fit in the first product and revenue is coming in, that’s when you’ll have time to invest in a second product. Why is this important? Because, as a founder, you have to be planning ahead.

Sales Hiring 290

Sales Hiring Scale SMB SaaS 290