User Pilot

SEPTEMBER 10, 2022

Do you know which user experience survey questions to ask? The right ones can give you data that uncover insights such as user sentiment and the like. This post lists the different questions to ask users on your survey concerning their experience with your software. What are user experience surveys?

User Experience 98

User Experience Underperforming Technical Team Scale SaaS 98

User Pilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product.

Product Marketing 105

Product Marketing Marketing Data Acquisition 105

Intercom, Inc.

APRIL 21, 2021

In fact, because we care deeply about the user experience of our product, simply designing better ways of doing existing things has in itself become a differentiator for us. The importance of product-market fit. There are always product gaps. Closing these product gaps is critical for success.

Innovation 219

Innovation Product Marketing Technical Review User Experience 219

SaaStr

JANUARY 28, 2025

The company uses a customer Advisory Board and a growth Advisory Board to test new slides, messaging, product demos, and get quick reactions from customers and advisers. The company’s product marketing team is constantly testing and iterating on new messaging, with the goal of getting market feedback as quickly as possible.

AI Search 244

AI Search AI Artificial Intelligence Technical Review 244

User Pilot

OCTOBER 31, 2024

Why should you have a product analytics strategy? A product analytics strategy is essential for any business looking to make informed decisions about product development and user experience. Improves product-market fit through actionable insights. How to build a product analytics strategy?

Strategy 105

Strategy Underperforming Technical Team Government Customer Lifetime Value 105

SaaStr

SEPTEMBER 11, 2024

They had to invest a lot upfront to make sure they were ready to meet the needs of a global user. All PLG principles still apply to global users, so they needed to expand their language offerings and improve the user experience of the product. The special sauce is establishing how you’ll integrate sales.

Scale 312

Scale Scaling Sales Hiring compliance 312

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

User Pilot

SEPTEMBER 4, 2023

Apple focuses its marketing efforts on building products that match customer lifestyles Tech and marketing giant Apple provides one of the foremost examples of psychographic segmentation out there. Despite its large demographic market, Apple focuses on users who value innovation, quality, and a premium user experience.

Product Marketing 104

Product Marketing Strategy Marketing Market Research 104

SaaStr

APRIL 23, 2024

They achieved product market fit with data engineers who thought it was a better product from a price and performance standpoint. Serverless computing meant a snappy user experience, and a unified data platform meant some sort of governance so someone could access this table and not that one.

Technical Review 297

Technical Review Government Innovation Engineering 297

SaaStr

JUNE 16, 2022

The first one, like any other product, is the user experience. In this case, our users are developers, so I would say that developer experience is the main thing. But even if [developer experience] is great, you still need your API to be reliable.”.

CTO Hire 246

CTO Hire New CTO CTO Scaling 246

SaaStr

AUGUST 2, 2024

They pulled on the brakes and said, “Let’s focus on doubling down on teams and create almost a separate company that will build a pure Enterprise product over two years.” They had separate product, marketing, and sales teams for the Enterprise product they were building. So, that’s what they did.

Scale 288

Scale Sales Hiring Sales B2C 288

Casey Accidental

OCTOBER 24, 2022

The optimal outcome for a business like that is a “good enough” user experience with account managers that can make up its flaws. Talking to humans is a bug, not a feature of what to them should be an intuitive user experience. When people think of simple products, they typically think of consumer products.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

Casey Accidental

MARCH 29, 2022

A common issue leaders in product management, design, or engineering face is justifying investment in the “non-sexy” stuff. What is not sexy can differ by company, but usually the sexy things are new products and few features. User Experience. Another way to say that is product/market fit has a positive slope.

Investment 139

Investment Underperforming Technical Team Scale User Experience 139

SaaStr

SEPTEMBER 14, 2022

Sales and marketing are still significant, but consider dedicating more research and design to the user experience. The insights you glean from your users may make all the difference in this process. Know how to market your product. .” – Alfonso de la Nuez.

Scale 246

Scale Venture Capital Sales Hiring SMB 246

User Pilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. It involves collecting and evaluating information that can guide you in making well-informed decisions about your product offerings. What is product market research and why is it important?

Market Research 59

Market Research Product Marketing Marketing SaaS 59

Tom Tunguz

APRIL 14, 2019

Increases in productivity don’t imply increases in revenue. Consequently, product market fit is weak. Some hire full time employees to accomplish primarily to control the end-to-end user experience for very high quality. In some cases, agencies sell their time.

AI 203

AI Sales Recruiting Underperforming Technical Team Artificial Intelligence 203

User Pilot

MAY 1, 2024

This article provides a step-by-step process to elevate your product experience from “good enough” to “superb”. TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle. It’s also not the same as user experience.

Customer Lifetime Value 105

Customer Lifetime Value User Experience Retention Scale 105

SaaStr

JULY 30, 2024

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. Let’s look at a customer’s journey with PLG for developer-focused products.

Underperforming Technical Team 288

Underperforming Technical Team Enterprise Scale Payments 288

User Pilot

NOVEMBER 17, 2024

With the product usage dashboard, you can track user engagement metrics, popular pages and features, top interactions, trends, and even browser preferences. For example, you could track metrics based on product lifecycle stages. Decline : How do we maintain user interest to retain customers? Growth : How do we scale?

Software Review 93

Software Review Technical Review Development Team Review Data 93

Intercom, Inc.

JUNE 27, 2018

Or it could be that you’ve found product market fit but are struggling with getting pricing right. Together, our contributors tell the story of how to connect more people to the value of your product, so they become loyal, long-term, paying users, who share it with others.

Acquisition 157

Acquisition Retention Metrics User Experience 157

SaaStr

AUGUST 10, 2023

To answer this question, focus on how much you really need to get to that stage where you have product market fit. 1M-$10M — Building, Innovation, and Customers Now, it’s time for the next stage of sustainable growth in SaaS, typically B and C at product-market fit and getting early customers.

Scale 243

Scale Scaling Sales Hiring Cloud 243

SaaStr

AUGUST 27, 2024

They needed to build a user experience that allowed Google to index everything in it. Key Takeaways All users come from channels. Solving for channel is one of the biggest moments of inflection in a companies life post-building the product and finding product market fit.

Scale 290

Scale AI Search Sales Hiring Social Media 290

Kellblog

JULY 7, 2021

We’re back this week with SaaS Product Power Breakfast and tomorrow’s guest is Andy MacMillan , CEO of UserTesting , and our topic is a framework for hiring product teams.

SaaS 115

SaaS User Experience Strategy Management 115

User Pilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product management?

Management 104

Management Marketing Market Research Product Marketing 104

User Pilot

AUGUST 26, 2024

Solution : Cledara tested Intercom but found it lacking in product marketing focus. It provided better control over user experience and increased user engagement with NPS surveys. Intercom doesn’t focus on product marketing. Instead, they chose Userpilot. The consequence? This wasn’t the main one.

Software Review 104

Software Review Engagement Sales Hiring AI Search 104

User Pilot

MARCH 9, 2025

Does customer research help build better products? The long answer: once you know what your customers want, you reduce the risk of product failure. Instead, you can build products with a better product-market fit that address all user demands and improve customer satisfaction. The short answer: yes.

SaaS 83

SaaS Social Media Interviewing Scale 83

User Pilot

OCTOBER 15, 2023

A growth marketer is a professional who leverages experimentation and optimization techniques to increase customer lifetime value, drive retention, and fuel business expansion (referral programs, upsells, etc.). In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Growth Marketing 105

Growth Marketing Marketing Customer Lifetime Value Scale 105

User Pilot

MARCH 13, 2024

Every seasoned product marketer knows that adding new features to your product is key to product management success. You need a robust ideation process to bring the right ideas to life and add more value for your users. Are there any gaps in the market that our product can fill? What resources (e.g.,

Underperforming Technical Team 105

Underperforming Technical Team Scale User Experience Interviewing 105

User Pilot

JUNE 28, 2023

But the big question remains: how do you know what in-app communication to implement and when to trigger them in the user journey? TL;DR In-app marketing , aka in-product marketing, is any message or marketing campaign displayed in-app and designed to make users take specific action steps.

Strategy 98

Strategy AI Search Marketing Software Review 98

User Pilot

FEBRUARY 25, 2024

More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Data breaches in recent years are fuelling the demand for secure software experiences. Companies are going beyond product marketing and investing in content marketing to deliver value to users.

SaaS Payments 105

SaaS Payments Trends Payment Solutions Payment Methods 105

User Pilot

APRIL 27, 2023

Thanks to that, you can identify ways to improve user experience and make informed product development decisions. Product teams use in-app surveys to conduct user research, personalize user experience , assess satisfaction levels, measure customer loyalty , identify new feature ideas, and better understand user behavior.

User Experience 98

User Experience Scale Underperforming Technical Team Churn 98

User Pilot

APRIL 3, 2024

Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers. Data-driven decision-making in product-led innovation uses data to guide product development , ensuring decisions enhance customer success. Retention rate : shows how well your product keeps users over time.

Innovation 104

Innovation Payments Strategy Payment Solutions 104

Intercom, Inc.

AUGUST 22, 2019

I focused mostly on content design or content strategy roles, but I’ve done things as diverse as front-end code production, marketing, analytics, and SEO. We’re just excited that you care about about these things: about the user experience, about the quality of content and communications.

User Experience 209

User Experience Strategy Engineering Communication 209

User Pilot

AUGUST 14, 2024

Let’s dive in to learn what they are and how you can implement them into your product for greater customer success and acquisition! TL;DR A product-led strategy focuses on making your product, its value proposition, and user experience the primary drivers of customer acquisition, engagement , and retention.

Scale 105

Scale User Experience Acquisition Technical Review 105

User Pilot

SEPTEMBER 26, 2024

That’s what we talked about with Subhash Yadav, the Product Marketer at Unolo. Since these two channels take some effort from the users’ side, people usually ignore them. – Subhash Yadav, Product Marketer at Unolo Solution: Leveraging Userpilot for in-app surveys Unolo chose Userpilot as their in-app survey platform.

Churn 105

Churn Education Product Marketing Customer Support 105

User Pilot

JULY 20, 2024

This guide will provide you with a comprehensive overview of the path to becoming a successful experience strategist. TL;DR An experience strategist designs and optimizes user experiences across different touchpoints to enhance customer satisfaction and engagement. Let’s dive in!

Scale 94

Scale User Experience Data Analysis Education 94

User Pilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Product-led blog content. Email marketing.

Advertising 105

Advertising Social Media Underperforming Technical Team Scale 105