SaaStr

JULY 15, 2022

But my point is, however you do it, whether it’s events, field marketing, outbound, inbound, SEO, even paid, I’m shocked how many folks can get paid to work these days for B2B, Generally from zero to one, you’re experimenting. That means you’ve got to get back to product market fit.

Scale 299

Scale Outsourcing Services Sales Hiring VP of Engineering 299

Neil Patel

DECEMBER 3, 2021

Other organizations to search can include: Canadian Marketing Association (CMA) American Advertising Federation (AAF) Association of National Advertisers (ANA) Social Media Association (SMA) Association of International Product Marketing and Management (AIPMM).

Social Media 127

Social Media Content Marketing Advertising Branding 127

Sales Hacker

OCTOBER 22, 2018

Start with the usual suspects—whether this be your VP Sales, Product Marketing or Sales Enablement—you want them in the room with you. talk to product marketing prior to talking to the VP Marketing because…”). Make close allies with marketing and customer success. Getting Started.

Sales Hiring 111

Sales Hiring Sales Sales Enablement Underperforming Technical Team 111

Intercom, Inc.

FEBRUARY 1, 2018

It was what I later learned was the classic startup experience of really smart founders and founding team have an idea that’s really clever, don’t validate it at all in the market, build a product, build out a team, realize they don’t have product-market fit, and just freak out and don’t know what to do.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Sales Hacker

AUGUST 30, 2018

For example, if you download that 40-page white paper, you don’t want to be called immediately! Over the years, we have noticed that the following are commonly mistaken as inbound leads: [Download] a white paper, ebook, etc. Think of a demo video, and/or white paper. Don’t mistake these for inbound leads.

Scale 62

Scale Social Media B2C Sales 62

Backlinkfy

MAY 29, 2019

Content Marketing This tactic is all about offering potential customers valuable articles, white papers, infographics, and videos with the goal of driving them to take profitable action. So how is content marketing different from product marketing?

Sales Hiring 64

Sales Hiring Social Media Business Technical Review 64

OpenView Labs

MARCH 10, 2019

It’s not until they’re further down the funnel that the prospect is even presented the product and even then, it’s done so in a safe, canned demo environment. Sales and marketing-led growth is great for finding a product-market fit, as salespeople are highly in tune with customer needs.

Scale 62

Scale Strategy Engagement Education 62

SaaStr

SEPTEMBER 26, 2019

They will do outbound, they will qualify inbound, they can close small deals, they can close large deals, they can write white papers, they will do everything and they like to do that. Gaetan Gachet : … structure for sales and at product market fit? Talk to him. It’s people who will do everything.

Scale 150

Scale Sales Hiring Sales Recruiting Technical Advisors 150

Backlinkfy

JULY 3, 2019

Content marketing is a method of reaching prospective clients and spreading information about products and services a business offers. There are different techniques of content marketing followed by content marketers.

Content Marketing 68

Content Marketing Social Media Marketing Artificial Intelligence 68

How To Buy Saas

JULY 9, 2024

They provide excellent services to write and design ebooks and white papers and use them efficiently to attract leads. Their expert team of graphic designers helps you create impressive visual content for marketing and advertising. Optimist provides you with services according to your needs and business size.

Strategy 52

Strategy Scale Social Media AI Search 52

User Pilot

APRIL 22, 2024

Targeted content that delivers value and showcases expertise, such as white papers, articles, and case studies are key tools for achieving this. Thus designed content should aid them in reaching a well-informed choice. Content personalization also plays its part here. Provide case studies for potential customers.

Strategy 52

Strategy Marketing SaaS Sales Funnel 52

SaaSX

NOVEMBER 14, 2021

Some founders are able to launch a product and get a bit of early traction without sales or marketing. The first is if there is incredible product-market fit and some virality or network effect built into the product itself. There are two common situations where this happens.

Scale 52

Scale Marketing Sales Recruiting Benchmarks 52

Andreessen Horowitz

APRIL 9, 2024

I’ve written my share of ambitious e-books and white papers and things like that along the way. Then by 2011 or 2012, some of the tech components of the Great Recession had started wearing off and the market started waking up. We found that we had this just incredible product market fit.

Scale 118

Scale Technical Review Sales Hiring AI 118

FastSpring

MARCH 27, 2023

It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. on just how to bucket the messaging from our product marketing perspective. And I think part of that if you don’t have ROI calculators, or white papers around return of investment right now.

Payment Solutions 136

Payment Solutions Payment Services SaaS Payments VP of Engineering 136

Kellblog

AUGUST 20, 2023

Sometimes proof means a deep technical explanation (so write a white paper), sometimes it’s a reference story, and sometimes it’s just a smiling, “that’s what we do here.” Thus, our first lesson: spend more time demonstrating an understanding of the problem, its impacts, and empathizing with the customer.

Marketing 93

Marketing VP of Engineering Headcount Government 93