SaaStr

FEBRUARY 9, 2024

New hires in your GTM team will usually fall within one of four categories: Distribution Revenue Storytelling or messaging Some form of operations Most of the time, it’s distribution or revenue, qualify people as in or out for those two areas. When under-resourced, you try to find a temporary solution that causes a mismatch.

Scale 321

Scale Sales Hiring Sales Marketing 321

SaaStr

JUNE 7, 2023

Blosser explains the reasoning this way, “We added our second product at about $3M ARR, and I’ll tell you why we did this: We’re in this category where you have internal learning, that’s training your employees, and you have external learning, that’s training your customers and partners. Great Startups Create Their Own Categories.”

Scale 246

Scale Scaling SMB Marketing 246

User Pilot

JULY 13, 2022

Do you follow any product manager blogs? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. Product manager blogs offer practical advice and help you expand your product management knowledge. Our favorite product management blogs.

Technical Review 98

Technical Review Management Leadership Systems Review 98

SaaStr

JUNE 14, 2023

In this blog post, we will delve into the fascinating journey of UiPath, a pioneer in robotic process automation (RPA) software that has revolutionized how enterprises automate repetitive tasks. So Dines actually urges founders not to try and invent their own category.

Scale 246

Scale Artificial Intelligence Technical Review Software Review 246

SaaStr

NOVEMBER 18, 2020

Don’t hire a junior resource at $80k instead of a senior one at $150k. Don’t invent new categories of pricing if there’s no demand. There can be a huge temptation from $1m to $10m to find new categories, new types of customers, new products. She needs $150,000.” But … the market sets salaries.

Sales Hiring 363

Sales Hiring Scale SaaS Enterprise 363

SaaStr

AUGUST 28, 2022

The team often wants to do this, at least part of the team, because your smallest customers consume so many resources in support, success, etc. So in the end, these very small customers were just 5% of total revenue, consumed a lot of our support resources, complained the most … and most importantly, most didn’t renew.

Scale 298

Scale Sales Hiring Pricing Churn 298

SaaStr

APRIL 7, 2021

When you are defining your position, you are expressing your brand’s category in the market. . When you look at what the most admired brands in the world have in common, they all own their categories, they’re incredibly consistent with a brand experience and they have incredible customer loyalty,” Persson points out. .

Scale 232

Scale Marketing Scaling Branding 232

SaaStr

JULY 21, 2023

Both ongoing training and also key resources that are easy for everyone to look up. Some categories have 1 big winner, some have a few. But almost no SaaS categories are winner-take everything. Create FUD and Counter-FUD tear sheets, wikis, and training for your teams. And when you have critical gaps? Train the team well here.

Sales 246

Sales SaaS 246

SaaStr

SEPTEMBER 29, 2022

They invest development resources for non-technical people to quickly run and analyze these experiments. A cross-functional team is aligned with the north star metric to achieve the global maxima and not waste resources and time. PLG applies to many categories, but not all of them. Consumer growth teams are cross-functional.

Technical Review 290

Technical Review Technical Advisors Scale Compensation 290

SaaStr

MARCH 14, 2024

Constantly talk to your customers about their “why” for using their product and obsessively focusing on the data about how their customers are using their product, it will be the best resource for driving your sales, marketing, product roadmap and focus. #4. What’s your pulse check on the venture markets right now, today?

Scale 272

Scale B2B Investment Acquisition 272

SaaStr

NOVEMBER 25, 2023

Everyone should understand why they are in that category and what the high-performers are doing that the low-performer isn’t doing. If someone is working hard but isn’t working out, invest in them and see if you can get them into the high-performing category. You can see the people falling below 50%. Where is the focus?

Sales Hiring 287

Sales Hiring Underperforming Technical Team Revenue Sales 287

Incredo

MAY 20, 2019

In his blog post he doesn’t really go deep into specifics of marketing strategies, but rather recommends SaaS companies to hire great people. Pierre Lechelle lists over 30 various services from categories like analytics, email marketing, SEO, and many others. You want your marketer to deliver measurable results.

Outsourcing Services 220

Outsourcing Services SaaS Marketing Sales Hiring 220

SaaStr

FEBRUARY 21, 2024

The Challenges and Pitfalls of a Partner Ecosystem Drata attributes much of its success to its partner ecosystem, which is an interesting case study for most, so how do they break up marketing, sales, and resource allocation vs. a more direct-sales modeled business? They don’t have the bandwidth to support five sub-partners in their category.

AWS 285

AWS Scale Sales Hiring Marketing 285

SaaStr

AUGUST 28, 2022

The team often wants to do this, because your smallest customers consume so many resources in support, success, etc. We finally have it, because with SaaS Annual taking place … well, annually … the data takes a while to get: Of the 37 Bronzes Sponsors in 2020 and 2021, only 9 renewed, our lowest renewal rate of all categories, by far.

Scale 244

Scale Pricing Revenue SaaS 244

SaaStr

APRIL 12, 2023

The infrastructure layer can have the biggest payoff but requires the most money and resources to compete at the top level. Github (coding), Harvey (legal), Lilt (translation) Agents: This is the newest category. However, note that this technical depth will be expensive and will take lots of time and resources to get off the ground.

Generative AI 242

Generative AI AI Artificial Intelligence Machine Learning 242

FastSpring

JANUARY 9, 2025

They, they feel it’s like, it’s really, you know, not performed to their expectations and they haven’t gotten all the resources internally that they want. so it reached the top of the category, but like, basically this is just, I have a pet peeve of like, everyone is so proud of. But the opportunity is there.

Payments 165

Payments Mobile Payment Methods Revenue 165

SaaStr

APRIL 11, 2019

There was no playbook for category creation, so they built their own—and catapulted Gainsight into one of the fastest growing private companies in the world. Join Nick and Anthony for an open and honest look into their playbook to building the Customer Success category: the needle movers, the mistakes, and everything in between.

Scale 153

Scale Customer Success Artificial Intelligence Sales Recruiting 153

SaaStr

FEBRUARY 16, 2022

Meanwhile, customers may find themselves provided with all the resources to be as self-serving as possible but still require fully-fledged support channels, when and where needed. But given a chance, a well-led company can not only succeed in the market, but reinvent a whole new category. And isn’t that worth the effort?

Underperforming Technical Team 290

Underperforming Technical Team Company Culture Customer Success Product Marketing 290

SaaStr

OCTOBER 25, 2021

But the reason the exception worked was the customer stakeholder truly deployed the resources to make it work. Pricing too low can sometimes make sense in the earliest of days, but in the end, almost every SaaS category has a rough norm for pricing these days. And it was early. I had to try. .

Pricing 325

Pricing Scale Enterprise Onboarding 325

Neil Patel

OCTOBER 15, 2020

Small websites, personal blogs, and other newer websites can definitely get away with a cheap web hosting plan. If it’s a small personal website, micro blog, or just a fun side project, the performance won’t matter that much. With shared hosting, you’ll be sharing server resources with other websites. Customer Service.

Scale 145

Scale Outsourced Development Systems Review Cloud 145

SaaStr

OCTOBER 8, 2024

No one needs number six in tough categories. They make calls, go to meetings, do presentations, write copy, ads, and blog posts. As an early-stage company with limited resources, how should you think about sequencing products and features? Stop doing that—over-index on people who over-perform regularly. What do people do?

Scale 282

Scale Scaling SaaS Point of Sale 282

SaaStr

MARCH 1, 2024

By observing these segments, you can glean lessons if you’re building in the same category. Within these categories, you have platforms, infrastructure, and applications. How do you tackle those and throw resources at them? Platforms are the model layer, the Googles, Metas, and incumbents.

Generative AI 298

Generative AI Outsourcing Services AI Software Review 298

SaaStr

NOVEMBER 24, 2021

Then, you’ll get a more accurate gauge on where to allocate funds and resources. . Roberge suggests hiring about two new reps per month for six months to keep tabs on your speed and see the velocity of growth. Key Takeaways: Update sales comp plans to pay higher for expansion revenue wins over brand new wins.

Sales Hiring 260

Sales Hiring Scale Compensation Sales 260

Neil Patel

OCTOBER 27, 2020

Sure, you know you’ll need to learn certain skills like how to write a blog. As you can see from the image above, it’s easy to search for different styles by category, such as: Trendy. That’s just a quick glimpse into a handful of categories. Search for fonts by name or category. Congratulations. Decorative.

Branding 144

Branding Scale Mobile Systems Review 144

SaaStr

JULY 1, 2020

I think a lot of our resources need to change their playbook today which we can chat more about. Jason Lemkin: Is it as simple as like as re-bucketing prospects and opportunities into green, yellow, red categories or is it more nuanced than that? A lot of resource changes. Kristen Habacht: Nothing’s the same.

Merchant Services 265

Merchant Services Scale Sales Recruiting Sales 265

Buffer Resources

MARCH 23, 2023

By focusing on a specific topic, you can provide more value to your audience and establish yourself as a go-to resource. However, if you prefer to have a broader focus and build a platform based on your personality and not any one category, then not niching down may be better for you.

Consulting 145

Consulting Engagement Branding Strategy 145

SaaStr

MARCH 8, 2023

Atlassian’s team can ensure they’re engaging with an expensive sales resource. Specific tech categories will require centralized, top-down decision-making for the entire business. By gathering five or ten years of historical sales data with customers — what they’ve bought, how they’ve grown, etc.

Sales Hiring 264

Sales Hiring Enterprise Headcount Scale 264

SaaStr

MAY 5, 2023

The Lesson: The Prescriptive Methodology isn’t without flaws, but it is one of the most critical step functions for any SaaS company in a new category. Not starting Act II fast enough can hurt your business because you’re getting less valuable and have fewer resources to speed up again when it’s time. Gainsight didn’t do this well.

Scale 277

Scale Leadership Customer Success Scaling 277

SaaStr

NOVEMBER 6, 2019

If you talk to enough founders and marketers who have attempted to create a category, typically they’ll all say the same thing — it’s incredible when it works, but if you can take the blue pill and avoid it, you might save yourself the headache. But make no mistake — successfully creating a category is extremely hard. .

Scale 138

Scale Sales Recruiting Marketplace as a Service Forecasting 138

SaaStr

AUGUST 10, 2023

How hot is the space, and what is the product category? You’ll rarely be the first product in any category, so you need to define a niche in your category where you can dominate. Your plan for the next quarter and major resources and expenditures required to meet those next quarter goals. How good is the team?

Scale 243

Scale Scaling Sales Hiring Cloud 243

SaaStr

DECEMBER 21, 2022

Especially when you’re creating a category instead of competing within an existing one, you have more say in the businesses you compete with than others realize. Don’t get stuck in the here and now—balance forward-looking strategy with present execution to build a strong foundation. Choose your competitors wisely.

Scale 245

Scale Enterprise Scaling Management 245

Neil Patel

AUGUST 19, 2021

Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job. Create a Blog for Your Website. When it comes to marketing for CPAs, creating a blog is an incredibly effective tactic. Your blog posts will rank on search results. What does this mean?

Strategy 145

Strategy Marketing Sales Hiring Scale 145

How To Buy Saas

MARCH 18, 2025

Working with limited resources and keeping up with emerging tech are the biggest challenges for game developers today. However, advanced SaaS solutions have opened up new possibilities across distinct categories. This is beneficial for retailers on the lookout for additional resources during high-demand seasons.

Payment Solutions 52

Payment Solutions Payments SaaS Payments Artificial Intelligence 52

SaaStr

FEBRUARY 24, 2021

I mean, if Salesforce buys your #1 competitor, they have, overnight, added two orders of magnitude of resources and potential customers and all that to your competitor. Throw some more sales resources on it, and it can accelerate post-acquisition. Maybe because so many SaaS categories are really natural oligopolies, not monopolies.

Venture Capital 179

Venture Capital Acquisition Finance Enterprise 179

Neil Patel

DECEMBER 31, 2020

While RSS feeds aren’t the must-use resource they once were, there’s still a dedicated base of users who aren’t prepared to say goodbye. You’ve got a blog or resource hub, and you’re producing fantastic content. Segment all of those feeds into categories so they’re easy to browse. Create Your Own RSS Feed.

Social Media 143

Social Media AI Search Blockchain Content Marketing 143

Neil Patel

JULY 7, 2021

Link Building Resources for Beginners. The Beginner’s Guide to Link Building : A comprehensive link building resource for beginners. Broken Link Building: What You Need to Know to Get Links : Learn how to identify broken links on other sites, and recommend your resource as a replacement. New to link building?

Social Media 145

Social Media Content Marketing Construction Branding 145

SaaStr

SEPTEMBER 2, 2022

Otherwise, you may risk wasting unnecessary resources and diluting your focus. At the venture stage, you should be able to show a good understanding of your company’s competitive advantage—is it IP, category creation, execution, or something else? identify them, you should first make sure you nail your core market offering. You don’t

Scale 244

Scale Retention Metrics Product Marketing 244