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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025. ” required weeks of developer time to answer.

Payments 280
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Bad Customers Can Kill Your SaaS Business

Practical Advice on SaaS marketing

Everybody’s got a story about bad customers. But if you’re a software-as-a-service (SaaS) company, bad customers can be much worse than that. No way to recover your costs For one thing, these bad customers are likely to cost you money, not make you money. they’ll drop their subscription. Sorry, no can do.

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What is Customer Satisfaction: Importance for Business Success + How to Improve

User Pilot

What does customer satisfaction look like for SaaS businesses? Unlike traditional businesses, most SaaS businesses operate the subscription pricing model. As a result, satisfying customers is key to any success in SaaS. SaaS customers expect your continued support if they’re to remain your loyal customers.

Business 111
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The Ultimate Guide to Software Customer Churn

Stax

That said, industry experts agree that your SaaS companys goal churn should be below 2%. As a SaaS business leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue. TL;DR The average software industry churn rate is 14%, but SaaS companies should aim for under 2%.

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Thanks to Maxio, Merge, Orum, SalesIntel, and Vendr for Sponsoring SaaStr Annual 2023!

SaaStr

At Maxio , we help B2B SaaS companies unlock their next stage of growth. Our financial operations platform is designed to meet the unique financial challenges of B2B SaaS, including billing, subscription management, revenue and expense recognition, and SaaS analytics. Instant live customer conversations! With over $1.5B

Scale 278
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The Secrets to Building a World-Class, $2.3 Billion Inside Sales Team (Video + Transcript)

SaaStr

sales team. I would argue it was one of the first SaaS companies of its time, but back then we called it an ASP, an application service provider. We created and served up apps via the cloud on a subscription basis. I did all sorts of things there from sales, to project management, to running the engineering team, hiring.

Scale 296
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SaaS Billing Best Practices: 10+ Subscription Strategies for SaaS and Software Companies

FastSpring

Small tweaks to your SaaS billing practices can make a huge impact on the customer experience. For example, Jon Torres — a digital marketing consultant specializing in SaaS commerce — noticed that, for some of his clients, refund requests spiked around renewal time. “It 7 growth hacks from the SaaS experts. Learn more here.