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The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz

SaaStr

Tomasz Tunguz , General Partner at Theory Ventures, shares nine observations from a Go-To-Market survey Theory Ventures did with hundreds of startups, 68% of them early-stage, well-funded, mostly mid-market ACV, and 25% remote. So the survey asked how much as a business has AI impacted its sales funnel. Today it’s ROI.

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Sales Funnel Optimization for SaaS Startups

Tom Tunguz

There’s a magical property to the classic sales funnel SaaS startups use to evaluate the effectiveness of their go-to-market organizations: an increase in effectiveness at any stage of a sales funnel cascades through to the end funnel. A Sales Development Rep (SDR) qualifies the prospect to a lead.

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How to Set Up and Optimize Your SaaS Sales Funnel So It Doesn’t Let You Down

Incredo

What just happened is that you entered another SaaS company’s sales funnel. If you read our today’s post, you’ll know 1) how to setup your SaaS marketing funnel, 2) what stages to include, and 3) how to get the most out of it. Have trouble setting up and optimizing your SaaS conversion funnel?

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Sales-led vs. Product-led? Today’s startups need both, with Jason Eubanks, CRO at Harness (Video)

SaaStr

What is the right Go-To-Market strategy for a startup getting out of the gate? Sales-led vs. product-led is a hot topic right now, and Jason Eubanks, Chief Revenue Officer of Harness, shares the answer during this week’s Workshop Wednesday — held every Wednesday at 10 a.m. The post Sales-led vs. Product-led?

Startup 302
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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

With 10+ years as a CMO at companies ranging from $1M to $1B in revenue, another 10+ years as CEO of companies in the $0-$100M range, and extensive experience as an independent director on startup boards, Dave offers a 360-degree perspective on marketing’s role in SaaS success. This isn’t a generic Marketing 101 course.

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The Number One Objection in the Sales Funnel

Tom Tunguz

The most potent weapon in sales is understanding a buyer’s perception of time. As Mark Roberge wrote , “At HubSpot, this lacking sense of urgency is the number one objection we face in the sales funnel.” ” To succeed, SaaS startupssales teams must consistently create urgency in the sales process.

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How to Build A Truly Global Business From Day One with Flexport’s CEO Ryan Petersen

SaaStr

When building a list, try to define your potential customer as granularly as possible – size, location, industry, ideal buyer, sales process, technology stack, etc. This will allow you to be much more targeted with your messaging when reaching out and will help you optimize your sales funnel. Pricing is always evolving.